1
+
PROJECT PROPOSAL
LEGACY DREAM FOUNDATION STRATEGY • EXECUTION • GROWTH
2
+ “THE BEST BRANDS MARRY INTELLIGENCE & INSIGHT WITH IMAGINATION & CRAFT” -Connie Birdsall 2
Information Request
+
3
IN ORDER TO GET STARTED ON YOUR PROJECT IMMEDIATELY TO MEET THE LAUNCH GOALS, WE NEED A LITTLE BIT MORE INFORMATION FROM YOU‌ WEBSITE CLIENT INFO REQUIRED
q About: Information about why the Legacy Dream Foundation was started.
SOCIAL MEDIA CLIENT INFO REQUIRED
q Content Topics: What are 5-7 content topics you would like to see covered?
(Your personal story about growing up on a farm and the legacy it instilled in
Examples include Black Entrepreneurship Facts, Business Basics,
you and your siblings would be ideal. Along with the overall vision you seek to
Motivation/inspiration, etc.
create)
q Primary/Secondary Channels: The social media channels you mentioned on
q Board Members: We will need biographies, headshots, and roles
our call included Facebook, Instagram, Twitter, and LinkedIn. Please divide
q Members: The business logo, website, social media handles, company bio, or a
them into primary and secondary. Which two channels do you believe are most
short paragraph that describes their services. q Young Entrepreneurs: q College- Description of the program (what it is and what they will gain) application requirements, questions you want to be answered on their application form. q High School- Description of the program (what it is and what they will gain) application requirements, questions you want to be answered on their application form.
important to reach your intended audience? Which two channels will be secondary means of communication? As you will have two audiences please do this for Members and for the Young Entrepreneurs. LOGO DESIGN CLIENT INFO REQUIRED
q BLR Logo/Brand Questionnaire: Please complete the Brand Discovery Guide that Brandyce sent over at your earliest convenience. We will need to create your logo and Brand Style Guide prior to starting on the website.
3
Plan of Action
+
4
WE HAVE DIVIDED YOUR PROJECT INTO PHASES TO MEET THE DEADLINES YOU HAVE PUT IN PLACE WHILE ALSO ALLOWING US TO FULLY GROW INTO THE VISION YOU HAVE ESTABLISHED. PHASE 1
q Planning: q Collect Client Information q Execution: q Logo/Branding Kit q Creation of social media channels q Launch: q Soft website launch
PHASE 2
q Planning: Full Website SiteMap q Home q About Us > Board Members q Young Entrepreneurs>Interest Form>Membership Application q Professional Memberships>Interest Form>Membership Application q Programs/Services q Resources q Contact Us
q Begin social media content creation q Execution: Full Website Development q Website payment systems, q Full build-out of Members, etc. q Social Media Marketing q Ads management q Newsletter launch
4
Price Quote PROPOSED ACTION PLAN
Initial Social Launch – Feb 17 Initial Website Launch - Feb 17 SUGGESTED CONTENT DESIGN THEMES/SUBJECTS
• Did you know? • FAQs • What Makes Us Different • The Legacy Dream Core Values Frequency- 1 Post per day/ per platform SUGGESTED AD EXECUTION PLAN (Optional)
+ SOCIAL MEDIA
LOGO/WEB DESIGN Logo Brand Design
5
INCENTIVES Additional Shared Post
Custom Action Plan
(w/ custom Brand Style Guide)
Account Management
Enterprise Website
$1600/mo*
$3500
Bi-Weekly Check-In Calls
Monthly Ad Budget $100/wk
Multifunction Site Integrations
(1) Custom Newsletter Template
3-4 Week Turnaround
(1) Custom HTML Template
$4,300
INCLUDED
(2 platforms)
-
$800 (10-12 Custom Pages)
$1,800/mo.
Across platform channel*
• FB Ads (Best Option for fastest ROI)
*Mid month start dates are prorated
Monthly Ad Budget - $100/wk
SSCG PAYMENT TERMS: ⅓ OF COSTS DUE AT TIME OF BOOKING, REMAINING 2 PAYMENTS
(w/ initial commitment)
DUE AT THE FIRST OF EACH MONTH. BLR PAYMENT TERMS: 1/2 OF COSTS DUE AT TIME OF BOOKING, REMAINING BALANCE
DUE AT THE TIME OF COMPLETION.
5
THE
Glow UP
MANAGEMENT OF 2 SOCIAL MEDIA CHANNELS Perfect for clients looking for a dedicated team of experts to reach multiple audiences with tailored content suited for each specific social media platform.
Package Includes • Management of 2 Social Media Platforms
$1,600 PER MONTH
• 2 Posts Per Day • Complete Account Management & Engagement (responding to followers, comments, direct messages, etc.)
• Monthly Strategy Call • Monthly Analytics Report
6
7
LOGO AND
Branding DESIGN
EXECUTION OF 1 Custom LOGO and BRANDING STYLE GUIDE A BLR Brand Style Guide is a customized rulebook that explains how your brand presents itself to the world through its logo, font and color selections, photography treatment and much more. It's a reference tool that helps maintain consistency in what your brand looks, feels and sounds like in both print and digital formats.
Package Includes • Logo in up to 4 color variations (full color, black, white, and grey
$800 PACKAGE PRICE
• high-resolution JPEG, PNG (transparent), and scale-able .EPS vector formats • Logo Construction Breakdown • Typography/Font Files • Detailed Color Values • Use/Mis-Use Guidelines
7
8
ENTERPRISE
Website DESIGN
EXECUTION OF 1 RESPONSIVE WEBSITE A cost-effective website designed for a simple yet modern look that is quicker to develop, easy to manage and can be maintained with a fewer number resources.
Package Includes • Development of 10-12 unique web pages (including up to 3 forms) • Social Media Integration • Website Payment Gateway Setup • Newsletter Email Capture Gateway Setup
$3500 PER SITE* *Domain Name and Hosting Fees are paid separately to the recommended service provider
• Custom graphics/styling additions based on your existing branding assets (logo, color scheme, etc.) • Up to 5 licensed stock photos • 5 hours of FREE post publishing editing
(valid only during the first 30 days after the approved site has been published)
8
9
+ READY TO GET STARTED?
YOU’RE ONE STEP CLOSER TO BEING BRANDED! WE LOOK FORWARD TO WORKING WITH YOU.