Brand Guidelines UPDATED: March 2020
WWW.MONEYMAKINGCONVERSATIONS.COM
Money Making Conversations Brand Guidelines
Table of Contents.
Table of Contents.
1
The Logo.
2
Logo Master
2
Design Elements
3
Minimum Sizing
4
Alternate Versions
4
Incorect Use
5
Social Media
11
Typography. 6 Color Palettes.
7
Primary Colours
7
Secondary Colours
8
Examples. 9 Letterhead 9 Responsive Website
Visual Identity Table of Contents
10
1
Money Making Conversations Brand Guidelines
The Logo.
Logo Master The logo and logotype (text) must be used in its entirety. It must always be produced exactly as shown and in the defined Pantone solid coated colours or CMYK colours.
The 2020 Money Making Conversations logo is crucial to increasing brand awareness and perception. It may not be altered in any way other than specified in this style guide. The consistent use of the logo will develop strong brand recognition and public awareness.
Chrome Logo with Slogan
Flat Logo with Color Bands and Slogan Visual Identity The Logo
Chrome Logo without Slogan
Flat Logo with Color Bands without Slogan 2
Money Making Conversations Brand Guidelines
Colored Outter Bands - Interchangedable but cannot be changed without permission from owner
Design Elements The logo is compiled of the following elements that can be used seperate from the imprint, when approved to help echo the style of the brand.
Inner Circle Background - Interchangedable but cannot be changed without permission from owner
Brushed Metal Background w/ Chrome Bevel Accent
Chrome Bevel Accent
Visual Identity The Logo
3
Money Making Conversations Brand Guidelines
Minimum Width
Alternate Versions
The minimum horizintal logo width for print is 40mm and 120px for digital.The minimum size for the logo should only be used for applications with limited space available, the logo should never be set smaller than these sizes.
The reversed logo can effectively be used over an image and is the preferred choice of logo for this application. However, when this is done the underlying image must be simple and not overly detailed. This will ensure that the logo stands out.
40 mm / 120px
40 mm / 120px
Monotone logo on black
Monotone logo on white
Logo without bands
Logo without bands and slogan
When to use Alternate Versions Sizing specs (depending on the intended use of the logo) can range between something as small as a pencil imprint all the way up to a billboard during print use and even smaller for certain web applications. If the intended use needs to be smaller than the minimum size, then any of the approve alternate versions should be applied. Alternate Versions can be applied using both the chrome or bands style. Alternate versions must be approved by the owner before final use.
Visual Identity The Logo
4
Money Making Conversations Brand Guidelines
Incorrect Use Do not rotate the logo.
Do not rotate the logo.
Do not scretch the logo.
Do not scretch the logo.
Here are some examples on how not to use our master logo.
Visual Identity The Logo
5
Caswell Brand Money Making Conversations Brand Guidelines Guidelines
Typography. To ensure the integrity of the 2020 Money Making Conversations brand consistent typography is to be used throughout all communications as specified below.
Visual Identity Typography
Didot Regular
Source Serif Variable Bold
Sample Text
Sample Text
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789,.:;“”!?()@#$%&*
6
Money Making Conversations Brand Guidelines
Color Palettes.
Primary Colors
The 2020 Money Making Conversations color palette consists of Primary and a Secondary color palettes.
Visual Identity Color Palettes
PANTONE
PANTONE
1805 C
Black 6 C
RGB: 169 31 35 CMYK: 22 100 100 16 HEX #: a91f23
RGB: # 0 0 0 CMYK: 100 100 100 100 HEX #: 000000
7
Caswell Brand Money Making Conversations BrandGuidelines Guidelines
BRUSHED METAL PATTERN
Secondary Colors + Patterns Secondary colors are shades of the primary colors and that are approved to be associated with the original imprint.
DARK CHROME
CHROME METAL
#9D9D9C
PATTERN
C M Y K
R G B
157 157 156
LIGHT GREY
WHITE
#BDBEBF
#FFFFFF
C M Y K
Visual Identity Color Palettes
41 33 35 1
26 20 20 0
R G B
189 190 191
C M Y K
0 0 0 0
R G B
255 255 255
8
Money Making Conversations Brand Guidelines
Examples.
Print 111111 Anyway Place - Atlanta, GA 123.456.7890 email@moneymakingconversaions.com
These are examples for printing or documentation match with brand identity.
To John Smith
Spicy jalapeno bacon ipsum dolor amet t-bone hamburger excepteur picanha boudin quis, deserunt tongue pancetta ribeye kielbasa lorem bresaola cupidatat. Prosciutto short ribs sint tail pork velit pork chop eiusmod pig cillum. Beef ribs capicola pork chop, short loin veniam rump pork belly short ribs prosciutto nostrud hamburger. Ex beef ribs qui esse tempor shoulder ham occaecat duis do. Tail sirloin eiusmod jowl kevin burgdoggen. Ut ribeye dolore culpa dolore boudin voluptate. Ea flank filet mignon, shoulder spare ribs non in excepteur. Tri-tip swine filet mignon cupidatat venison officia. Shoulder burgdoggen jowl dolor swine, chuck duis pancetta beef magna. Boudin ad in cupidatat ham lorem alcatra ham hock short ribs velit doner buffalo. Ad cow irure exercitation nisi meatloaf ham hock meatball sed. Commodo jowl enim pastrami exercitation dolor fatback ipsum in alcatra. Corned beef consequat ham commodo, deserunt ad voluptate bacon adipisicing. In labore frankfurter voluptate dolor irure. Alcatra porchetta swine consequat tail, corned beef cow hamburger rump id tongue kielbasa. Tongue non commodo pastrami, spare ribs tail ground round t-bone velit brisket fatback filet mignon excepteur ribeye. In nulla brisket meatloaf reprehenderit kevin. Sint ribeye meatloaf sunt. Boudin occaecat cillum short ribs. Turkey tempor jerky tri-tip bacon, flank venison cillum in pork belly. Beef ribs et tri-tip irure est voluptate. Excepteur ad buffalo fugiat venison, ut commodo ham hock adipisicing pastrami shank capicola. Jerky elit ribeye chuck pork sausage ham hock pork chop. Ground round consectetur bacon shank ipsum t-bone. Brisket lorem occaecat, ullamco ex filet mignon turducken. Cow pork chop venison buffalo cupidatat aute boudin ut, enim sirloin burgdoggen pork loin eu. Cupidatat in in beef ribs kevin bresaola salami sirloin. Does your lorem ipsum text long for something a little meatier? Give our generator a try… it’s tasty!
Regards
www.moneymakingconversations.com
Visual Identity Examples
9
Money Making Conversations Brand Guidelines
Website Desktop & Mobile
Visual Identity Examples
10
Money Making Conversations Brand Guidelines
Social Media
Visual Identity Examples
11
Chief Design Consultant: Brandyce Romer 404.828.0674 info@blrprodesign.com www.blrprodesign.com
