The Logo

The Mr. SAS logo brand guideline is crucial to increasing brand awareness and perception. The logo may not be altered in any way other than specified in this style guide.

The consistent use of the logo will develop strong brand recognition and public awareness.

Logo Master

The logo and logotype (text) must be used in its entirety. It must always be produced exactly as shown and in the defined Pantone solid coated colours or CMYK colours.

Full Color Logo with Gradient Signature “A” Accent Full Color Logo with Solid Red Signature “A” Accent

Solid 1-Color Logo in Black Solid 1-Color Logo in Red

Design Elements

The logo is compiled of the following elements that can be used seperate from the imprint, when approved to help echo the style of the brand. Gradient Signature “A” Accent Solid Red Signature “A” Accent Solid Black Signature “A” Accent Signature Red Tag Line Color Block - Red Tag Line Color Block - with solid with solid Black shadow Black shadow

Black Tag Line Color Block - with solid

Red shadow Black Tag Line Color Block - with solid

Black shadow Black Tag Line Color Block - with solid Black shadow

Minimum Width

The minimum horizintal logo width for print is 40mm and 120px for digital.The minimum size for the logo should only be used for applications with limited space available, the logo should never be set smaller than these sizes.

40 mm / 120px

When to use Alternate Versions

Sizing specs (depending on the intended use of the logo) can range between something as small as a pencil imprint all the way up to a billboard during print use and even smaller for certain web applications.

If the intended use needs to be smaller than the minimum size, then any of the approve alternate versions should be applied.

Alternate versions must be approved by the owner before final use.

Alternate Versions

The reversed logo can effectively be used over an image and is the preferred choice of logo for this application. However, when this is done the underlying image must be simple and not overly detailed. This will ensure that the logo stands out.

White Globe logo on black Master logo with light gray shadow on grey background

Watermark Options - 35% Opacity of any solid color black or white logo Master logo with light gray shadow

Incorrect Use

Here are some examples on how not to use our master logo.

Do not rotate the logo.

Do not scretch the logo.

Do not scrunch the logo.