Brand Guidelines APRIL 2021
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Rushion’s Kitchen Brand Guidelines
Table of Contents.
Table of Contents.
1
The Logo.
2
Logo Master
2
Design Elements
3
Minimum Sizing
4
Alternate Versions
4
Incorect Use
5
Typography. 6 Color Palettes.
7
Primary Colours
7
Secondary Colours
8
File Names.
Visual Identity Table of Contents
9
1
Rushion’s Kitchen Brand Guidelines
The Logo.
Logo Master The logo and logotype (text) must be used in its entirety. It must always be produced exactly as shown and in the defined Pantone solid coated colours or CMYK colours.
The 2021 Rushion’s Kitchen logo is crucial to increasing brand awareness and perception. It may not be altered in any way other than specified in this style guide. The consistent use of the logo will develop strong brand recognition and public awareness.
Full Color Logo with Signature Fork Accent
Full Color Logo Watermark
Black Logo Flat Visual Identity The Logo
2
Rushion’s Kitchen Brand Guidelines
Signature Fork Silhouette Stamp
Design Elements
Solid Black Signature Fork
The logo is compiled of the following elements that can be used seperate from the imprint, when approved to help echo the style of the brand.
Full Color Signature Fork w/ Chrome Accent
Visual Identity The Logo
3
Rushion’s Kitchen Brand Guidelines
Minimum Width
Alternate Versions
The minimum horizintal logo width for print is 40mm and 120px for digital.The minimum size for the logo should only be used for applications with limited space available, the logo should never be set smaller than these sizes.
The reversed logo can effectively be used over an image and is the preferred choice of logo for this application. However, when this is done the underlying image must be simple and not overly detailed. This will ensure that the logo stands out.
40 mm / 120px
White Flate logo on black
When to use Alternate Versions Sizing specs (depending on the intended use of the logo) can range between something as small as a pencil imprint all the way up to a billboard during print use and even smaller for certain web applications. If the intended use needs to be smaller than the minimum size, then any of the approve alternate versions should be applied.
Watermark Options - 35% Opacity of any solid color black or white logo
Alternate versions must be approved by the owner before final use.
Visual Identity The Logo
4
Rushion’s Kitchen Brand Guidelines
Incorrect Use Do not rotate the logo.
Here are some examples on how not to use our master logo.
Do not scretch the logo.
Do not scrunch the logo.
Visual Identity The Logo
5
Rushion’sCaswell Kitchen Brand Brand Guidelines Guidelines
Typography. To ensure the integrity of the 2021 Rushion’s Kitchen brand consistent typography is to be used throughout all communications as specified below.
Backlash
Sample Text ABCDEFGHIJKLMNOPQRSTUV WXYZ abcdefghijklmnopqrstuvwxyz 123456789,()#$%&*
Magnel Display Black
Sample Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789,()#$%&*
Visual Identity Typography
6
Rushion’s Kitchen Brand Guidelines
Color Palettes.
Primary Colors
The 2021 Rushion’s Kitchen color palette consists of Primary and a Secondary color palettes.
Visual Identity Color Palettes
PANTONE
PANTONE
1235 C
7695 C
RGB: 255 185 20 CMYK: 0 30 98 0 HEX #: FFB914
RGB: # 126 167 193 CMYK: 52 24 15 0 HEX #: 7EA7C1
7
Rushion’s Kitchen Brand Guidelines
INNER LAY GRADIENT
CHROME ACCENT GRADIENT
PATTERN
PATTERN
BLACK
WHITE
#000000
#FFFFFF
Secondary Colors + Patterns Secondary colors are shades of the primary colors and that are approved to be associated with the original imprint.
Visual Identity Color Palettes
C M Y K
100 100 100 100
R G B
0 0 0
C M Y K
0 0 0 0
R G B
255 255 255
8
Rushion’s Kitchen Brand Guidelines
File Types
File Names.
The 2021 Rushion’s Kitchen Logo Suite consists of 3 file formats: - JPEG - Best used on items with white backgrounds - PNG - Transparent background - EPS - Scalable vector files
Print-Ready Files Print- Ready files are Hi-Res files that have been optimized for the best print quality. - These files are saved in CMYK Mode
Logo files, graphics, and image assets are strategically labled for its intended use according to the following:
- All files included in the suite are Hi-Res and are saved at 300dpi or greater
Logo Variation Name The 2021 Rushion’s Kitchen Logo Suite consists of 4 color variations. The following file names will help distinguish each type: - Color Variations (Blk - Black
Visual Identity File Names
Wht-White
FC-Full Color
Watermark)
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Chief Design Consultant: Brandyce Romer 404.828.0674 info@blrproductions.com www.blrproductions.com
