Brand Guidelines MAY 2021
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WCLK 91.9 Jazz Music Awards Brand Guidelines
Table of Contents.
Table of Contents.
1
The Logo.
2
Logo Master
2
Minimum Sizing
3
Alternate Versions
3
Incorect Use
4
Typography. 5 Color Palettes.
6
Primary Colours
6
Secondary Colours
7
File Names.
Visual Identity Table of Contents
8
1
WCLK 91.9 Jazz Music Awards Brand Guidelines
The Logo.
Logo Master The logo and logotype (text) must be used in its entirety. It must always be produced exactly as shown and in the defined Pantone solid coated colours or CMYK colours.
The 2021 WCLK 91.9 Jazz Music Awards logo is crucial to increasing brand awareness and perception. It may not be altered in any way other than specified in this style guide. The consistent use of the logo will develop strong brand recognition and public awareness.
Full Color Logo with Signature Fork Accent
Full Color Logo Watermark
Black Logo Flat Visual Identity The Logo
2
WCLK 91.9 Jazz Music Awards Brand Guidelines
Minimum Width
Alternate Versions
The minimum horizintal logo width for print is 40mm and 120px for digital.The minimum size for the logo should only be used for applications with limited space available, the logo should never be set smaller than these sizes.
The reversed logo can effectively be used over an image and is the preferred choice of logo for this application. However, when this is done the underlying image must be simple and not overly detailed. This will ensure that the logo stands out.
40 mm / 120px
White Flate logo on black
When to use Alternate Versions Sizing specs (depending on the intended use of the logo) can range between something as small as a pencil imprint all the way up to a billboard during print use and even smaller for certain web applications. If the intended use needs to be smaller than the minimum size, then any of the approve alternate versions should be applied.
Watermark Options - 35% Opacity of any solid color black or white logo
Alternate versions must be approved by the owner before final use.
Visual Identity The Logo
3
WCLK 91.9 Jazz Music Awards Brand Guidelines
Incorrect Use Do not rotate the logo.
Here are some examples on how not to use our master logo.
Do not scretch the logo.
Do not scrunch the logo.
Visual Identity The Logo
4
WCLK 91.9 Jazz MusicCaswell Awards Brand Brand Guidelines Guidelines
Typography.
Blacksword Sample Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
To ensure the integrity of the 2021 WCLK 91.9 Jazz Music Awards brand consistent typography is to be used throughout all communications as specified below.
123456789,()#$%&*
AzoniX Sample Text ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 123456789,()#$%&*
Visual Identity Typography
5
WCLK 91.9 Jazz Music Awards Brand Guidelines
Color Palettes.
Primary Colors
The 2021 WCLK 91.9 Jazz Music Awards color palette consists of Primary and a Secondary color palettes.
Visual Identity Color Palettes
PANTONE
PANTONE
2314 C
3935 C
RGB: 173 124 52 CMYK: 27 45 90 6 HEX #: AD7C34
RGB: # 242 231 91 CMYK: 7 2 78 0 HEX #: F2E75B
6
WCLK 91.9 Jazz Music Awards Brand Guidelines
INNER LAY GRADIENT
GOLD BRASS OVERLAY
PATTERN
PATTERN
BLACK
WHITE
#000000
#FFFFFF
Secondary Colors + Patterns Secondary colors are shades of the primary colors and that are approved to be associated with the original imprint.
Visual Identity Color Palettes
C M Y K
100 100 100 100
R G B
0 0 0
C M Y K
0 0 0 0
R G B
255 255 255
7
WCLK 91.9 Jazz Music Awards Brand Guidelines
File Types
File Names.
The 2021 WCLK 91.9 Jazz Music Awards Logo Suite consists of 3 file formats: - JPEG - Best used on items with white backgrounds - PNG - Transparent background - EPS - Scalable vector files
Print-Ready Files Print- Ready files are Hi-Res files that have been optimized for the best print quality. - These files are saved in CMYK Mode
Logo files, graphics, and image assets are strategically labled for its intended use according to the following:
- All files included in the suite are Hi-Res and are saved at 300dpi or greater
Logo Variation Name The 2021 WCLK 91.9 Jazz Music Awards Logo Suite consists of 4 color variations. The following file names will help distinguish each type: - Color Variations (Blk - Black
Visual Identity File Names
Wht-White
FC-Full Color
Watermark)
8
Chief Design Consultant: Brandyce Romer 404.828.0674 info@blrproductions.com www.blrproductions.com
