bluebee feature: Anna Pennati

Anna Pennati

bluebee met up with Anna Pennati to speak about

being true to yourself and the importance of artgallerists.

Rose La Rosa Di Schrodinger

Anna Pennati

Rose New Moon

Anna Pennati

Anna is an artist who lives and works in Italy. She is an established artist and has sold her work all over the world. She is shy and modest, but knows what she wants. Anna’s advice to emerging artists is don’t be too overconfident. Don’t think you know it all. Be modest, observe, learn and soak things up like a sponge. Anna started with figurative paintings. After the 2006 show in London, her style became more and more abstract. Her current work is all about the Rose – not only the floral element, but also astronomy, alchemy and other areas where this symbolism is used. She has the urge to return to more intimate paintings. In previous times, it was common to have a painting in a small ornament or book. Nowadays, some museums urge the artists to have 20 meter paintings which

can be viewed by 100s of people at the same time. Smaller pictures need the close connection and you can feel the energy of a painting. Some emerging artists think that they must paint big to be successful and sell well. This is not always the case. Anna says that it is important to be true to yourself. Don’t be a slave to the art market. If you feel the urge to try a new style, although your old style is selling well, do it. It may not sell from the beginning, but only if you listen to your inner voice and the urge to produce the art you really want to represent, then good things can happen. Therefore, the relationship with art curators and gallerists is important. They should never force you to do anything nor

change your style to cater to the wider art market. Pick your galleries carefully, and do this step when you are ready for it. You can’t promote and sell your own work as effectively and still have enough time and effort to produce good work. It is of course important to have a website and social media presence, but the selling is better left to art gallerists. Jeff Koon is a good marketer; his artwork is debatable. However, finding a good gallery is difficult and sometimes it takes some accommodation to find the common ground. Her advice is to be beware of artists traps. Besides being creative, artists should not only be self-aware, but business aware in order to be successful.

Rose Suprema Dea

Anna Pennati

Rose Suprema Dea

Anna Pennati