New Look, New Name

We’re excited to announce that Bluebell Kitchens is now Bluebell—still your premier resource for fine cabinetry, ultra-custom design, luxury kitchens and more. Our subtle but significant rebranding reflects the 38-year-old company’s latest advancement in sophisticated design and bespoke quality, an evolution that has fueled Bluebell’s phenomenal growth in recent years.

The smart new logo and streamlined name catch us up to who we’ve become and carry us into a future we can already see unfolding. As this project shows, we’ll continue to design the beautiful— and beautifully functional—custom kitchens our most discerning clients love. But our highly skilled team’s intuitive space planning and keen eye for quality materials, fine finishes and exceptional craftsmanship have progressed into cabinetry designs and installations for every room, every space.

This rebranding also reflects our increasing reliance on a growing team of Bluebell professionals. While our topnotch designers often get the most credit, a client’s delight in their gorgeous project is possible only because our technical designers and experienced installers are truly the best in the business.

A word on our new logo and new colors: the brand design firm took inspiration directly from the kitchens we’ve created, with their simple efficiency, neutral tones and use of natural light. Just as all our rooms and features are photographed without artificial light sources, we believe nature prevails in the materials, look, feel and even luxury of every Bluebell project.