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Retail in Detail/Eﬀective Innovation 2017 March 28, 2017

Specialized expert conference which enables to discuss in detail the hottest challenges in retail market. Retail in Detail is a sister project of Retail Summit which forms part of a series of expert and social meetings prepared by company Blue Events for community of managers and specialists running businesses within the retail sector. The hot topic for spring: Eﬀective innovation. The summer edition of the conference will discuss trends in retail, customer behavior, and customer´s journey (see more on page 12).

When: March 28, 2017 Where: HALA C – Balabenka Point, Prague W: www.shopper21.cz Number of Participants: 150+

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Retail in Detail/New Customer Journey 2017 August 30, 2017

New customer and his path-to-purchase will be the key topic of the summer edition of the sister project of Retail Summit. Retail in Detail conference forms series of expert meetings throughout the year with the program where managers and specials running businesses within the retail sector find inspiration for their work. The spring edition of the conference focuses on effective innovation (see more on page 8). When: August 30, 2017 Where: To be confirmed W: www.shopper21.cz Number of Participants: 150+

Brand Management 2017 September 20, 2017

Brand Management is a professional annual event for all who believe that the brand is far more than a graphic symbol. This event is a platform where the Czech and Slovak brand managers meet with other experts and foreign speakers and discuss how to develop and manage brands more eﬀectively. After the great success of speakers Jim Stengel and Ken Segall, who took part at past 2 editions of the conference, Blue Events invites for 2017 edition of the conference another star of the international marketing. Stay tuned, we will be publishing the name soon! When: September 20, 2017 Where: Slovanský dům, Prague W: www.brandevent.cz/en Number of Participants: 300+

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