IT’S ALL ABOUT YOUR...
PERFORMANCE
Ben Davies - Managing Director
Adam Lewit - Operation Manager
Ben has been in the fitness and leisure industry for over 20 years, starting Blue Fitness in 2001. Well respected within the industry, Ben has a degree in Biomechanics and post graduate qualifications in Finance.
Adam has been in the fitness industry for over 10 Years with a degree in human movement. Having done over 100 club fit outs, Adam has a lot of experience in matching the right equipment based on the needs of the club.
Shane Mackaway - Sales Manager AU
Hayden Smith - Sales Manager NZ
Shane has 10 years fitness industry experience in roles ranging from service technician, through to his current role as Sales Director. Shane is very passionate about the success of fitness clubs and is dedicated to the entire sales process, seeing through from start to finish.
With over 12 years’ experience in commercial fitness equipment sales, Hayden has a full understanding of the equipment supply industry. Whether you are a small independent gym, council facility, or a franchise chain, Hayden can offer excellent advice and solutions for all of your equipment requirements.
Simon Hall - Marketing Manager
Mel Tolhurst - Finance Manager
Simon has over 25 years of fitness industry experience having worked in the UK, New Zealand and Australia, with extensive experience at all levels of club operations, management and marketing. Simon presents regularly at national conferences on social media, fitness trends and the FISH philosophy.
Mel has been involved in the Aquatic and Leisure industry for 12 years and her diverse expertise ranges from Swim School Management to general facility Management and developments. Mel now focuses on developing customer relations, business review and accounts within blue Leisure Group NZ and Australia.
Brett Jones - Area Manager Brett joins the Blue Fitness team with a skill set that’s been extensively refined over the past 20 years in the Fitness Industry. With extensive experience in account management, equipment selection, facility planning and design, Brett’s key strengths are widely respected by both peers and clients alike.
Brett Kennedy - Service Manager With a strong mechanical and technical background Brett is our product operations specialist and continually champions prompt and efficient service support to all our valued customers.
MEET THE TEAM Blue Fitness has been in business for 10 years, formed as a result of a long-standing consultancy company within the fitness industry, expanding to supply high quality fitness equipment with an emphasis on going the extra mile for our customers. More recently, Blue Fitness has secured contracts preferred supplier agreements, for major fitness organisations including PT studios, military, universities, professional sport teams, leisure and aquatic facility and national fitness club chains. and many others. Our continued drive to provide not only the highest quality, world-leading equipment; but also
Natashia Iacovelli - Master Spinning Instructor Education Natashia has been a Spinning Master Instructor since 1999 and conducts Spinning Courses throughout Australia. Natashia’s enthusiasm for Spinning also extends to presenting seminars worldwide promoting the programme.
the best service possible to all our customers is what sets us apart from our competitors. Blue Fitness is part of the wider Blue Leisure Group, consisting of consultancy, finance, education, software, member retention and equipment supply professionals; covering every aspect of the fitness industry ensuring a complete solution for every fitness need. Contact any member of the team on info@bluefitness.com.au or info@bluefitness.co.nz
Luci Harrison - Spinning Education Manager NZ Luci has a certificate in personal training and gym management and is a Star 3 Spinning instructor. Prior to this, Luci comes from a background in the Creative industry, with a Masters degree in photography.
Peter Spittle - Service Technician Peter provides fast and efficient technical support to our key clients, as after sales services is what really makes for a successful relationship. Peter has competed in ten Ironman triathlons (including Kona twice) and is currently training for number eleven.
Star Trac Cardio Cardio is the heart of any facility. Nothing sets the pulse, or raises it quite like cardio. No other equipment draws more people in, creates more energy or gets more use, which is exactly why the choices you make in this section of your facility are perhaps the most important you’ll make. Star Trac’s family of cardio equipment continues to set industry benchmarks in both form and function. From our trademark innovations like personal fans and a motivational track, to stylish, consistent and intuitive interfaces across the entire line, no other cardio equipment has brought more satisfaction to your floor year after year. Key highlights: • Over 20 years of treadmill development • 2013 Best of the Best Treadmill Club Industry Award • eCoach system in the touch screen treadmill and eSpinner®
TO PROVIDE PRODUCTS TO MOLD LIFELONG HABITS FOR HEALTH AND FITNESS.
• SoftTrac® system providing cushioning over the whole treadmill running surface.
Treadmill
®
Treadclimber
Cross Trainer
West Wave Aquatic Centre, Waitakere, Auckland
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Upright Bike
Habour Fitness Ellerslie, Auckland
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Recumbent Bike StairMill™
Stepper
Les Mills, Auckland
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®
Star Trac Spinning Spinning® is more than a name. It’s a global mission to provide people of all ages and abilities the chance to achieve their health and fitness goals. For more than 20 years, Spinner® bikes have been doing just that. More than 200,000 certified Spinning® program instructors have taught our innovative indoor bike classes in over 30,000 gym studios and facilities in more than 100 countries worldwide. Blue Fitness brings Spinning® to Australia and New Zealand with regular instructor courses.
eSpinner®
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Spinner®Blade
Spinner®Blade Ion
Spinning® Instructor Training
Spinning® Authorised Centre
Transform lives! Spinning® Instructor Training is the most widely recognized indoor cycling training program on the planet. For more than two decades, we’ve passionately trained Spinning® Instructors all around the world through Spinning® Instructor Training and continuing education workshops. We provide all the tools and support you need to become an in-demand, Certified Spinning® Instructor.
As an Official Spinning® Facility, you will also get exclusive access to Spinning® program resources, including a dedicated facility relationship manager, marketing support, promotional materials, a complimentary online listing, the ability to provide free Spinning® class passes to guests, and opportunities to host orientations and continuing education workshops for instructors.
Fit n Fast Burwood, Sydney
Spinner速NXT
Virgin Active Frenchs Forrest, Sydney
Fitness First, Perth
Spinner速Pro
Technical Specifications The Blades improved biomechanics delivers the best rider Q factor in the industry. A patent-pending drive train including new pedal, crank arm and bottom bracket interface results in the best Q factor on the market and will far exceed the current group cycling design standards, all packaged in a new sleek, iconic design.
1 in 2 indoor cycle bikes sold around the world is a Spinner速 Bike
50%
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Star Trac Strength Star Trac strength lines feature biomechanicallyadvanced designs with outstanding functionality and an emphasis on user safety and intuitive function. Each piece delivers the high-level of user focused performance Star Trac customers have come to expect. The quality of the Inspiration Strength®, Impact Strength®, Instinct® and HumanSport® lines are immediately apparent with features like our revolutionary Lock N Load® weight selection system that has become an industry standard. ®
LEVERAGE
The LEVERAGE® line embodies the design and features that will redefine the plate loaded strength training category. With features that outshine the competition from stainless steel knurled grips to assisted seat adjustments and user pre-stretch settings. Leverage offers a one of a kind plate loaded experience by utilizing multiple levers and cams to create a unique lifting profile for each movement that maximizes and matches the mechanics of the human body. ®
HumanSport
HumanSport is so simple, so intuitive and so natural that it feels as if it were custom-built for each and every user. 6 dual-function, cable-based machines act as 12 workout stations by utilizing dual weight stacks to provide a wide range of total body training options, including Base Strength, Core Stabilization and Dynamic Movement training.
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HumanSport®
Inspiration Strength®
LEVERAGE®
Dual Action
Inspiration Benches
Plate Loaded
Fit n Fast Burwood, Sydney
Impact Strength®
Crunch Chatswood, Sydney
UFC Gym, Sydney
Instinct®
Technical Specifications The Lock N Load® Weight Stack System is breakthrough technology in strength equipment, designed by Star Trac. This patented weight selection system is found on Star Trac’s Inspiration, Impact, HumanSport® and Instinct Strength equipment lines. No more dangling, damaged pins or broken, tangled lanyards.
Instinct Bench
Lock N Load® features universally colorcoded and ergonomically designed ON/OFF switches to engage or disengage an internal pin, providing a safe, durable, and cost-effective solution for your facility.
Key Highlights • Lock N Load® weight selector system • Leverage plate loaded line with low level plate loading system • 5 strength lines for every aspect of your facility.
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Hoist Strength HOIST® Fitness Systems has a long-standing reputation within the fitness industry for innovative design, personalised features, quality craftsmanship and durability, and safety. Technological advancements in the design of strength training equipment has resulted in more functional, unsupported, ground-based equipment that better mimics our activities of daily living. These pieces join free weight training in allowing more unrestricted, natural joint movements and may be instrumental in establishing or maintaining normal muscle function. While these training modalities are conducive to healthier joint movement, they also require greater levels of joint integrity and spinal stabilisation that most individuals simply do not possess. The influx of these pieces into the market however, has created an aggressive trend towards functional training and sports conditioning. Dynamic adjustment is the essence behind the design of the ROC-IT™ line.
ROC-IT™ Pin Loaded
ROC-IT™ Plate Loaded
MotionCage
MotionCage This functional training system sports exercise station that can be countlessly configured to best suit your facility layout and needs. Configuration can include Squat Rack, a Jammer Station, Dual Pulley, Boxing Station, Rebounder Station, Suspension Training. With integrated storage for kettle bells and medicine ball. Great for Personal Training individuals or entire class.
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Crunch Rockdale, Sydney
Racks
Les Mills, Auckland
MotionCage – Launch IHRSA 2013
Benches
Technical Specifications Dynamic adjustment is the essence behind the ROC-IT™line from HOIST®. Using ROX™ technology, the user becomes an integral part of the exercise by continuously adjusting the position of the user with the movement of the exercise arm. As a result, the ROC-IT™line embodies a unique training experience that achieves the unrestricted joint movement and core activating benefits with the stabilising benefits of machine-based equipment.
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Woodway Treadmills WOODWAY is a global organization built on the efforts and commitment of dedicated professionals. Our purpose is to manufacture products and provide service that exceeds our customers’ expectations through continuous improvements in quality and design. Our focus is on building lasting customer relationships that will endure For The Long RunŽ.
SlatFlex Running Surface Comprised of numerous individual shockabsorbing slats, scientifically proven to reduce harmful shock to joints, muscles and connective tissue.
Low Friction Ball Bearing Transportation System Two bearing rails allow the running surface to glide, eliminate the conventional need to flip a deck and use significantly less electricity in the process.
Toothed Drive Wheels and Zero Stretch Belt The combination produces a perfectly even and accurate speed without slippage or bungee effect.
Front PT
Curve
Desmo
Les Mills Britomart, Auckland
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Force
Path
Pro XL
YMCA, Auckland
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Jacobs Ladder Jacobs Ladder provides the most efficient exercise for those serious about conditioning. Unlike most cardio machines, this patented treadmill climber utilises low impact, high range of motion exercise to provide a superior cardio workout to both the upper and lower body. Jacobs Ladder is an innovative climbing machine with ladder-type rungs on a non-motorised continuous treadmill. It’s self-paced, so the faster you go, the faster it goes. Jacobs Ladder is preferred by pro football teams, the FBI, the Army, the Navy, West Point and numerous Division I universities to improve their strength and conditioning programs.
JacobsLadder
JacobsLadder 2
Wolf
Vortex
Ibex Rope Climber
Oryx Rope Climber
Ox2
Ropeflex RopeflexÂŽ machines deliver the benefits of both isokinetic and aerobic exercise. Our rope-pulling machines are based on simple, time-proven principles of rope climbing while reducing the risk of this traditionally dangerous activity to nearly zero. Individuals of any age and athletic ability can benefit from our unique rope technology safely and comfortably. Preferred by Cain Valasques UFC Champion and quarterback Terrelle Pryor.
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Peak Pilates At Peak Pilates, we are committed to preserving the integrity and genius of Joseph Pilates’ original equipment designs while integrating them with today’s technology. The result is a compatible family of equipment – from classic hand-crafted natural and sustainable woods to a new breed of advanced metal designs. Our equipment delivers enhanced product performance, versatility and safety – and just as important, a superior Pilates workout.
Peak PilateSystem ® Deluxe (PPS) The world’s first 3-in-1 marriage of the essential Pilates equipment–Reformer, Cadillac and Mat System plus the brilliance of our folding design. Our patented Peak PilateSystem Deluxe is hands-down the most streamlined and hardworking portable Pilates equipment available.
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The PPS is very robust but can be folded and moved by one person. Contemporary brushed aluminum design combined with unique patented features make the Peak PilateSystem ideal for the sophisticated home user, studio or health club. The Deluxe model combines the Reformer, Tower and Mat.
Classic Reformer
Total Workout
MVe Reformer
PPS Deluxe
Chairs
Barrels
Fit Reformer
MVe Tower System
Technical Specifications Our carriages are constructed from 13-ply Baltic birch with hardwood veneers throughout. Shoulder pads conform to ensure full comfort and support for both reclining and standing positions. And our machines are completely finished, top to bottom. Mortise and Tenon construction far superior to dowel pins or metal fasteners, our method turns out equipment that’s crafted like fine furniture and designed to last a lifetime.
Accessories
60 60
Represented Represented in in 60 countries worldwide 60 countries worldwide
30 30
More than 30 Official
MorePeak thanPilates 30 Official Education PeakCentres Pilatesworldwide Education Centres worldwide
90
90
More than 90 Master Instructors worldwide
More than 90 Master Instructors worldwide
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Lesmills Smart Tech Featuring the Les Mills SMARTBAR™ and the brand new Les Mills SMARTSTEP™, Les Mills’ SMART TECH equipment range has been purposely designed to integrate with LES MILLS™ programs. It will help members increase muscle activation, maximize their workouts and burn calories faster. Members will enjoy better results, quicker. And as a result this helps you grow group fitness participation and build retention.
SMARTBAR™ Plate changeovers are fast and seamless due to a head with retractable teeth (we call it the ‘gator’) at each end of the SMARTBAR™ that holds up to three weight plates in place. The plates simply slide on the bar and lock into place on the gator. When you need to change plates, you just pull the release lever and slide them off.
SMARTSTEP™ The strong, durable design is made with wear and tear in mind – it’s proven to withstand at least 2.4 million step ups. The riser ‘lock in’ system allows for the SMARTSTEP™ to be picked up and moved as one piece. This makes transitions fast and seamless, which means users can maximize their workout and get in shape even faster.
SmartStep™
SmartBar™
Product only available in NZ.
SmartBar Rack
Les Mills, Auckland
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Ivanko’s mission since its founding in 1967 has been to introduce totally new innovations to the industry, and to perfect existing ideas and technology. Ivanko Barbell carries a large selection of Olympic and regular series weights. All newly manufactured iron incorporates a mixture of steel within the cast producing an extremely durable plate. Cold rolled steel plates are precision machined and chrome plated. Other finishes include a hammertone non chip paint and bonded rubber encasement. All of Ivanko’s rubber is developed from scratch; NO rubber is reused. Ivanko’s product line includes, Freeweights, Olympic Bars, Barbells, Dumbbells and Olympic Paltes.
IT’S ALL ABOUT YOU... Blue Fitness believes that fitness equipment is more than just treadmills and bikes, it’s a relationship and a support promise that guarantees your clubs success.
With Social Media dominating the marketing landscape Blue Fitness can offer your club a Social Media marketing package as part of your equipment purchase or on a consultancy bases. Let Blue Fitness set up your Facebook, Twitter and Youtube, help with pushing your pre sales through local communities or gain extra social media exposure.
/bluefit @Bluefitness /company/blue-fitness
SYDNEY
NEW ZEALAND
145 HARTLEY ROAD SMEATON GRANGE NSW, 2567 T: +61 2 4647 0211
UNIT 15/49 SAINBURY ROAD ST. LUKES, AUCKLAND T : +64 9 845 0035 E: info@bluefitness.co.nz
MELBOURNE 10 REGENT STREET PRAHRAN, VIC 3181 T: +61 3 8643 7460 E: info@bluefitness.com.au
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