1 minute read
Classic Brands Spotlights Comprehensive Infinity Sleep Collection
Mattress
Advertisement
By Chris Schriever
Classic Brands is supporting both its brickand-mortar and ecommerce retail partners with its extensive Infinity Sleep Collection. The three distinct elements of the line—the Hybrid Infinity, Infinity Encore and Infinity Modern—are designed to seamlessly complement one another. Together, they offer retailers a complete collection of products that cover key consumer needs and help boost both retail sales and advertising efficiencies.
The Hybrid Infinity collection was designed to be the industry’s first turnkey, omnichannel bedding program. The newly upgraded collection now offers six specialty hybrid mattresses alongside a dedicated website, ecommerce platform and robust social media program including thousands of strong customer reviews. It is further supported through TV commercials as well.
Developed in collaboration with Sit ‘n Sleep, Hybrid Infinity mattresses range from eight-inch to 15-inch profiles. Designed with 11- and 12-gauge wrapped coils, specialty memory foams and cooling covers of phase change material, the beds are priced to retail from $899 to $2,399 in queen.
All of the mattresses are packaged in Classic Brands’ signature bags for easy delivery or cash-and-carry by consumers—and come with a guaranteed 365-night in-home trial, free shipping and exchanges.
Providing added sales opportunities and comfort feels, Classic Brands’ Infinity Encore is a five-bed memory foam collection. Ranging in price from $799 to $2,299, the line-up is made with superior MDI memory foams, ice cold specialty covers and sharp modern design aesthetics. Like the Hybrid Infinity line, all of the mattresses in the Infinity Encore collection are also packaged in Classic Brands’ signature bags and come with a guaranteed 365-night in-home trial.
Finally, Classic Brands rounds out the Infinity Sleep Collection with its Infinity Modern furniture line. Designed to complement the company’s mattress options, the collection includes a variety of platform beds and bed frames available in metal, wood and upholstered styling options. Infinity Modern upholstered beds have also been specially constructed so mattresses sit inside or on top of slats, giving the consumer added flexibility when it comes to their preferred height settings. Pricing for this collection is intended to offer retailers strong margins while still maintaining the great value that Classic customers have grown accustomed to, with queen size bed frames retailing from $199 to $499.
