Product Focus
Sheet Sets To Complete The Sleep System By Elaina Hundley
While there are many different ways for a retailer to offer a complete sleep experience, sheets are one of the most important pieces of that puzzle. For this Product Focus, we are putting the spotlight on the sheet set. In particular, we are exploring sheets with unique value propositions within the market.
1 Malouf Malouf Home’s latest sheet product, the Linen-Weave Cotton Sheet Set, is available in four classic colors. Featuring a natural look and feel that is similar to the popular texture of linen, the new sheets are made of pure cotton. This fabric choice gives retailers a sheet with a designer appearance at a much lower price point. With the unique challenges presented from the COVID-19 pandemic, particularly decreased door swings, Malouf Home representatives recommend utilizing sheets as a jumping off point to pitch complete sleep
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Sleep Retailer / Spring 2022
solutions including protectors, sheets and pillows. Retailers can also match features with fabrics. For example, a mattress with cooling technology pairs well with Tencel or Supima sheets due to the moisture wicking capability of the fabric. Meeting consumer demand for sustainable practices, Malouf recently implemented new sheet packaging that uses 66% less plastic and gives customers the chance to feel the texture and softness of these sheets in store—without relying on a swatch book. This not only reduces environmental impact but also streamlines the in-store experience for RSAs and consumers alike.
2 2 BEDGEAR Engineered to wick moisture from the body, BEDGEAR’s Dri-Tec Performance Sheet Set offers a unique construction that keeps the body dry by absorbing sweat away from the skin and dispersing it evenly throughout the fabric for quick evaporation of moisture and excess warmth. The fabric is high-efficiency machine washable, using less water, detergent and energy to keep clean, while also being wrinkle and shrink resistant. BEDGEAR’s performance sheet approach uses fabrics featured in everyday athleisure apparel. With a core belief of One Size Does Not Fit All, BEDGEAR aims to redefine the way people view sleep by developing interactive in-store experiences and breathable bedding products that are personally fit to a consumer based on specific factors, including body type, sleep position and temperature. The brand’s tailored approach also supports its environmental responsibility aims by reducing the amount of returned goods being sent to landfills.
