MAT TRESS
Hästens Celebrates 170 Year Anniversary With The New drēm r Bed By Elaina Hundley This year marks Hästens’ 170th anniversary and introduces the next chapter of the brand’s story. To commemorate the occasion, Hästens is launching the drēmər bed, designed by world-renowned interior designer Ferris Rafauli. In a class of its own, the drēmər bed embodies six generations of dreams, achievements, excellence, mission and mastery. “The drēmər bed is a physical manifestation of our mission to make our world a better place,” said Jan Ryde, chairman and CEO of Hästens. With this new offering, Hästens continues its collaboration with Ferris Rafauli, whose signature elegance is expertly crafted into every element of the drēmər bed and corresponding headboard. Meticulously hand built by Hästens master craftsmen in Köping, Sweden, the drēmər bed is upholstered with woven fabric designed by Ferris Rafauli and
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based on the brand’s iconic horse insignia. It is the same fabric featured on the Grand Vividus, one of the world’s most exclusive and masterfully crafted beds—and there are four colors to choose from: Traditional Blue, Black Shadow, Natural Shale and Phantom Charcoal. Each check of the pattern is seamlessly aligned, a process that demands the utmost precision from the master craftsmen. At the foot of the bed is the uplifting phrase “drēmər, The Day Is Yours,” while the silver-plated brass nameplate on the bed base is etched with “drēmər” and the logos of Hästens and Ferris Rafauli. Hästens believes in the transformative power of extraordinary sleep and how it can help people create the life they dream of upon waking. That is why the company uses the finest wool, cotton, flax, premium Swedish pine and horsetail hair with absolute pre-
cision to provide a sense of weightlessness and extraordinary sleep all at once. The drēmər headboard was designed to make a statement in any bedroom. The velvet panels and side wings come in the same colors as the drēmər bed, are generously padded for exceptional comfort and finished with piping detailing that emphasizes the headboard’s alluring shape. The lacquered wood legs were designed exclusively for the drēmər bed and are available in black and blue hues. With prices starting at $35,790, the drēmər bed is a show-stopping addition to the ultra-luxury category—exuding uncompromising quality and design. An Augmented Reality feature will be available for people to digitally visualize the drēmər bed wherever and whenever they choose to do so. And, in the coming weeks, the brand will launch its drēmər campaign.
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