Case Study Competitive intelligence deliverables result in significant cost and time savings
Client: Leading wireless, voice, messaging and data services provider Industry: Telecommunications Business Impact: • Comprehensive insights • Time and cost savings • Competitor information
Business Challenge In the hyper-competitive telecom world, client needed to find a cost-effective and efficient way to keep their divergent teams abreast of news, rumors and published research findings related to competitor product offerings, rate changes, and network developments. In addition, they needed assistance with more strategic, market opportunity assessments to fuel their new product development process. Internally, their small team struggled to find, review and distribute information consistently, even though late breaking market developments often had an immediate impact on their strategic initiatives.
Solution Blueocean Market Intelligence helped the client scale up their capacity at a reduced cost. The client’s xTen™ team served as an extended research arm, handling the client’s market, competitive, and sales intelligence needs. Their xTen™ team was built to meet their unique requirements and has grown as their needs have changed. Blueocean Market Intelligence sourced the team members from top analyst and social media mining firms and trained each member to client’s specifications. Today, the team is available to handle the tasks that previously took the client’s internal associates away from higher-value activities.
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The team handles a combination of regular and ad-hoc analyses, including:
Weekly Competitive Activity Review - On a daily basis, the team searches, reviews and logs articles from the client’s proprietary subscription sources, industry RSS feeds, analyst blogs, competitor sites and information in the public domain. On a weekly basis, this information is harvested and synthesized to create a concise two-slide Power Point report organized by topic and competitor with direct links to the original sources.
only resulted in significant time and cost savings, but also timely competitor information that allowed them to change direction, react to market maneuvers and impact the company’s bottom line.
Monthly Product Pricing Reports - Every month the team provides a comprehensive list of products available in the market, including detailed specifications and pricing. The information can be sorted and viewed by a series of categories provided by the client. New and discontinued products are also highlighted for quick reference. Quarterly SWOT Analysis - After quarterly earnings announcements are released, the team gathers and reports key metrics for top competitors. In addition, the team provides an analysis of financial announcements and investor reactions. Market Opportunity Assessments - Often, the team is called on to produce comprehensive reports on new markets of interest to the client. These typically include competitor profiles, financials and growth projections and a point-intime assessment of potential opportunities. Fact Books - After identifying strategic topics that the client is interested in monitoring on a more comprehensive basis, the team creates a searchable Excel database containing a significant number of articles and studies relevant to the topic. A summary abstract is also created with links back to the source documents. This fact book is periodically monitored and updated so the client has the up-to-the minute information available to answer questions posed by their stakeholders in real time. Fast Facts - No business is immune to the need for facts or figures that can help answer a question on a quick-turn basis. The team utilizes secondary research including syndicated sources, proprietary reports and information available in the public domain to provide answers to those ‘immediate need’ inquiries in a help desk environment. Although they may not be in-depth, they are no less important to the bottom line, and are often delivered in a 24-hour time frame.
Outcome The client’s stakeholders have come to rely on comprehensive, relevant and often late-breaking information. In an industry where reporting is expensive, these deliverables have not © 2014 Copyright Blueocean Market Intelligence. All Rights Reserved.
About Blueocean Market Intelligence Blueocean Market Intelligence is a global analytics and insights provider that helps corporations realize a 360-degree view of their customers through data integration and a multi-disciplinary approach that enables sound, data-driven business decisions. Since we live in a highly dynamic and multidimensional world, we believe the most effective business decisions come from a synthesis of data streams and not from one-dimensional sources. Using our 360 Discovery approach, we ensure the comprehensive use of all available structured and unstructured data sources, enabling us to bring the best to bear against each engagement. Strong decision support is enabled through a combination of analytics, domain expertise, engineering and visualization skills brought together in harmony. Leading companies have benefited from our partnership with financial growth, 360 views of their markets and competition, and improved customer acquisition, satisfaction and retention. For more information or to request a consultation, please email info@blueoceanmi.com or visit us online at www.blueoceanmi.com. Seattle | Phoenix | Denver | Chicago Cincinnati | Bangalore | Dubai | London