Mobile Analytics
The Crying Need Of Businesses Today Presented by Hariprasad Narasimhaiah BluePi Consulting Pvt. Ltd
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Who we are… Started in 2012 Based out of Gurgaon and Bangalore Prominent Clients from India and Multinationals Deliver complex enterprise solutions Product design and development Strategic focus on Cloud play Various products Vir2fair, Proversity, Pi-Stats
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Agenda Why Analytics ? Data Driven Decision Making Understanding Trends in the App AWS Mobile Analytics as a service Mobile Analytics Dashboard Walkthrough Custom Events Reporting and Business Analytics
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Why Mobile Analytics Mobile is BIG 3 Billion Smartphones in use 53 hours average usage in a month 25 average app usage in a month 1.6 million registered apps under GooglePlay 1.5 million registered apps under Apple iStore
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Why Mobile Analytics Analytics is a weapon Identification and analytics are cornerstone of success User experience matters Actionable Insights
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Data Driven Decision Making Retrospective/ Descriptive Analysis Inquisitive Analysis Predictive Analysis
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Data Driven Decision Making
Optimize IT Architecture Integrate data Accelerate time to insights Adapt to new mindset of making data driven decisions
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Understanding User Trends Understand user behaviour Optimize experiences based on app insights Collection of standard KPI’s Optimize marketing and media spend
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AWS Mobile Analytics as Service Easily collect, visualize and understand app data usage at scale Integrated SDK/ Rest API’s Cross platform and optimized for mobile Your app, your data Accurate and near real-time results Very affordable
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AWS Mobile Analytics as Service
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Mobile Analytics Dashboard and Custom Events Demo
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Thank You
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