Building Brand Value Protect and increase the value of your brands by following our Brand Perform® system, you’ll see it’s as easy as 1, 2, 3… Launching and building a brand is a valuable and essential step to growing and retaining customers. If done properly, a new brand will add value to your business. But it is easy to make mistakes which can cost valuable time, resources and money. Brand Perform® is a three step system designed by Blueprint Law to help identify your brands and to ensure that your brand is protected every step of the way throughout the life of your brand. Step 1: Strategic Brand Planning Establishing a business? Launching a product or service? Designing a logo? Commissioning a website? Blueprint Law can help you: ► consider what design elements will make your brand more protectable ► identify and acquire the necessary rights ► minimise the risk of infringing other trader’s rights
Step 2: Ensuring Brand Protection To protect your brand against misuse by other traders, rights, Blueprint Law can help you:
and to make it easier to enforce your
► identify your brands, slogans and logos that can be protected through trade mark registration ► decide the best arrangements for owning your brands and other intellectual property for asset protection purposes
Step 3: Building a Brand Portfolio To maximise the value of your brands, Blueprint Law can help: ► monitor your portfolio of brands to ensure maximum protection and build brand value ► protect your brands in the marketplace ► ensure proper arrangements are in place for licensing your brand ► establish a database of your brand rights
bp brand facts: Do you own your website? If someone designs and builds your website, or does other creative work for you, they may retain ownership of the copyright in their work. So make sure you own these rights before your brand blossoms. A written transfer of rights will usually be necessary if your designer is a freelancer.
blueprint law
Level 3, 2 Martin Place Sydney NSW 2000 © Blueprint Law 2011
Tel: +61 2 9300 3100
bp brand facts: If you apply for your trade mark in a foreign country within six months of making your application in Australia, your foreign application will usually be treated as having been made at the same time as your Australian application. By taking advantage of this six month priority period, you can increase your brand portfolio but stagger your trade mark costs.
Blueprint Law is proud to be recommended for intellectual property expertise by The Legal 500 Asia Pacific
What our clients say: “Gary Rogers and his team at Blueprint Law have been an invaluable resource... In terms of guiding us through the unchartered waters of IP protection, and the unique legal challenges associated with 44 Gallons, Blueprint Law has been a guiding light" Kevin Lindsay, Creative Director 44 Gallons Technology "Blueprint Law provided an excellent, nononsense approach for our trade mark strategy" Sam Barbaro CEO, Sydney Galvanising “The best advice to help grow our business. I found the service to be thorough, responsive and practical" Michael Collins CEO, Talent Solutions International “A great partner of ours from day one. They have extensive experience with a great feeling for depth and detail” Cameron Craig CEO, WhistleOut “Working with Blueprint Law has been a fantastic experience” Hellmut Wolf CEO, Savvy Muzik
©
blueprint law
2011
Brand Perform® - Free Consultation* Blueprint Law would be happy to demonstrate how Brand Perform® can assist you build and protect the value of your brands.
*To arrange your initial, no obligation consultation, please contact: Gary Rogers, Solicitor-Director e: grogers@blueprintlaw.com.au t: +61 2 9300 3100