03. THE TYPOGRAPHY

THE PRIMARY TYPEFACE

THE SECONDARY TYPEFACE

TYPOGRAPHY & HIERACHY 1 3

1 4

1 5

03. TYPOGRAPHY

Typography is 95% of design – it’s a driving force in all forms of communication art.

The primary typeface

iCielBC Portico

ABOUT THE FONT

Portico is a display typeface with a ton of styles. It includes uppercase multilingual letters, numbers and punctuation. It is suitable for a lot of different designs and layouts. In addition, you may use the font for posters, leaflets, flyers and much more.

The font includes so many features. Furthermore, the display font is amazing for bold large titles seen on billboards or posters.

ABCDEFGH IJKLM NOPQRSTUVWX YZ abcdefghijklmnopqrstuvwxyz 1234567890 !”$%&/()=?+*# Aa

The secondary typeface

ICIELBC QUOT ES SCRIPT AL T

ABOUT THE FONT

A new trio font with script and sans font. This font is perfect for people looking for vintage aesthetic or handdrawn logo. Introducing Quotes Font. It’s designed and shared by Arendxstudio. QUOTES consists of 3 font files & 3 different type styles. This is perfect for Logotypes & Type pieces. There needs to be consistency in style, texture, weight, etc.style, texture, weight, etc.

ABCDEFGH IJKL M NOPQRS T UV W X YZ abcdefghijklmnopqrstuvwxyz 1234567890 !Ӥ$%&/()=?+*# A a

Tpography & hierachy

Heading 1 / iCielBC Portico , 36 pt bold

The quick brown fox

Heading 2 / iCielBC Portico, 24 pt bold

The quick brown fox

Heading 3 / iCielBC Portico, 18 pt bold The quick brown fox

Heading 4 / iCielBC Portico, 12 pt bold uppercase, spacing 100

The quick brown fox

Heading 5 / Lato, 9 pt bold uppercase, spacing 200

The quick brown fox

Body Montserrat (8 pt regular)

The quick brown fox

Body Copy Montserrat (10 pt regular)

The quick brown fox

RULES

Size is the simplest way to create contrast between different typographic elements in your design. With 5 levels of typography, the font size generally starts out largest on top (level one; your most important information) and decreases in size as you move down the page.

Layout, for both print and screen, is one of the most important aspects of graphic design.

This fonts should be used in all creative minds communications to project a consistent visual identity. This includes promotional materials, advertising, digital assets, and printed materials.