OVERLAND PARK, KANSAS
WELCOME TO
BLUHAWK
Overland Park. Kansas
Our Vision
Bluhawk will set the standard for next generation, multi-faceted community developments by integrating active and healthy lifestyles, wellbeing and engaging opportunities for learning and shopping.
Room to Grow Bluhawk is a community built to energize and excite. Conceived and created by Price Brothers, it is a testament to their longstanding history in Kansas City. By pairing retail and dining with world-class athletic facilities, Bluhawk serves as a communal hub for leisure and competition attracting families from the Overland Park area as well as regional traffic for sports tournaments and outlet shopping. Planned with educational opportunities and a healthy lifestyle in mind, Bluhawk isn’t just a destination, it’s an experience, and a home, all spread across a few hundred acres in the heart of the Midwest. Page 2
• 277-acre mixed-use destination • 1 million square foot development comprised of: • 60,000 square foot Cosentino’s Market, the “grocery store of the future,” now open • Shawnee Mission Health Overland Park, now open • Retail and outlet shopping • Dining • Bluhawk Sports Park • Indoor, Multi-Sport Complex • Civic & Community Center / Arena • Cosmosphere Innovation Space • Single and multi-family residential • 34,700 vehicles pass the site daily
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Bluhawk’s
LOCATION & MARKET Now open:
Over the next two years,
• 130,000 square feet, including the 60,000 square foot Consentino's Market
population is projected to increase by
• Shawnee Mission Health Overland Park
1 million square feet in development comprised of: • Retail and outlet shopping
• Bluhawk Sports Park • Indoor, Multi-Sport Complex • Civic & Community Center / Arena
Overland Park’s school district is among the best in the nation for academic achievement U.S. News & World Report and The Washington Post
Call This Region Home
with 7,000 new homes underway
Johnson County, Kansas
Wealthiest County in the State
• Dining
• Cosmosphere Innovation Space / Museum
25,000
World Renowned Companies
Overland Park, KS
Named #1 Place to Raise a Family
(2017) WalletHub.com
$155K AHHI within a 3-mile radius
Surrounding population of
2.4 million Page 5 Page 5
THIS IS
BLUHAWK Drawing Traffic from Super-Regional Trade Area • The Bluhawk Sports Park,
Overland Park Opportunity • Overland Park is Kansas City’s wealthiest suburb
comprised of an indoor, multi-sport complex and a 3,500 seat Civic & Community Center / Arena, is projected to draw 3.8 million visitors annually • Cosmosphere Innovation Space, a Smithsonian-affiliated and STEMfocused experience • Engaging public space for concerts, picnics, community events and much more
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• Over the next two years, population is projected to increase by 25,000 with 7,000 new homes underway • Growth in the market is to the south and near Bluhawk
Part of a Major Metro • Located 20 minutes from downtown Kansas City • Surrounding population of 2.4 million
Market for Families and Professionals • Overland Park schools are recognized for excellence by U.S. News & World Report and The Washington Post • Average household income of $155K within a 3-mile radius
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Region On The Rise Proximity to Kansas City • Recent $6.5 billion downtown investment has revitalized the city • Future job growth over the next ten
Home to Corporate Headquarters • Fortune 500 company H&R Block
Upscale Market with High Disposable Incomes • Bluhawk is located in Johnson
headquarters employs 1,600
County, Kansas, the wealthiest
company associates
county in the state
years is predicted to be 42.81% • AMC, the world’s largest theater • Outstanding attendance for MLB and NFL teams pulls traffic from
operator, has over 600 employees
for its first-in-class schools, health
in its Leawood, KS headquarters
care, jobs, shopping, entertainment
super-regional trade area • As one of 23 offices worldwide, • Thriving economy driven by thousands of small businesses, tech start-ups and medical research
HOK in Kansas City is a leader in sustainable, high-performance design and technology innovation • Cerner, Hallmark, Garmin International as well as global engineering and architectural design firm Burns & McDonnell are headquartered here
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• The City of Overland Park is known
and culture • More than 38,000 jobs created in Overland Park since 2011
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Regional Trade Area 1 Mile
3 Miles
5 Miles
30 Miles
45 Miles
60 Miles
Population
5,524
49,079
121,241
1,833,967
2,218,421
2,534,907
Households
2,046
16,589
42,782
723,880
868,024
993,628
Average HHI
$121,591
$155,049
$146,610
$82,353
$81,563
$79,370
Average Disposable Income
$88,023
$107,922
$102,461
$61,693
$61,523
$60,122
% of HHI Disposable
72.39%
69.61%
70.44%
74.91%
75.43%
75.75%
% Millennials (15 - 34 years old)
22.5%
22.3%
23.0%
26.6%
27.1%
27.1%
Bluhawk is not only minutes from downtown Kansas City, it is situated between two main thoroughfares. This allows for easy access from the surrounding super regional population of 2.5 million. Page 10 Page 10
2017 AHHI (ESRI) by Census Tracts $162,678 to $263,709 $110,311 to $162,677 $75,286 to $110,310 $46,974 to $75,285 $0 to $46,973
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Zona Rosa Town Center
Legends Outlets Independence Center
Independence
Country Club Plaza
Kansas City
Shawnee Oak Park Mall
Lawrence
Raytown
Overland Park
Lenexa
Town Center Plaza
Lee’s Summit
Corbin Park
Olathe
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Grandview
Competitor Information CENTER
DISTANCE (IN MILES)
KEY TENANTS
Corbin Park
3.3
Dave & Buster’s, JCPenney, Scheels, Von Maur
Prairiefire
3.6
Cinetopia Theaters, HomeGoods, Pinstripes Bowling, REI
Town Center Plaza
5.8
Apple, Macy’s, Restoration Hardware, Trader Joe’s
Oak Park Mall
8.3
American Girl, Dillard’s, JCPenney, Macy’s
Country Club Plaza
14.9
Anthropologie, Burberry, lululemon, Michael Kors, west elm
Legends Outlets
21.4
AMC Theatre, H&M, Nike Factory Store, Polo Ralph Lauren, TJMaxx
Independence Center
22.6
Belk’s, Dillard’s, JCPenney, Sears
Zona Rosa Town Center
28.6
Dick’s Sporting Goods, Dillard’s
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Opportunity In The Market Perfectly situated to attract affluent Johnson County & Overland Park customers A study of cell phone data shows that the desirable Johnson County and Overland Park residents are not shopping at Legends Outlets. The data clearly shows that there is opportunity to capitalize on this customer with direct-to-consumer retail stores at Bluhawk.
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Key Opportunities The map at the right shows shopper origin for Legends Outlets customers over a 12-month period and demonstrates that Bluhawk is well-positioned to capture the Topeka affluent Johnson County and Overland Park residents.
Additionally, there is an opportunity to draw from the Missouri side between I-49 and 1-70 from Warrensburg west. The combination of uses offered at Bluhawk will serve as a draw card for this area.
AREA OF OPPORTUNITY As indicated by the lightly shaded areas, Johnson County and Overland Park residents are not shopping at Legends Outlets.
Legends Outlets
Kansas City
Kansas City Independence
Shawnee
Raytown
Overland Park
Lawrence
Lenexa Lee’s Summit Olathe
Grandview
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THE COSMOSPHERE
INNOVATION SPACE The Cosmosphere Innovation Space, located in the center of Bluhawk, will draw families and students on school field trips from around the super-regional trade area and beyond. This Smithsonian-affiliated center will bring a world-class, hands on, interactive educational experience by immersing guests in authentic, story-driving, and entertaining experiences that use exploration and innovation as a gateway to learning. The Cosmosphere Innovation Space at Bluhawk is a satellite of the Hutchinson, Kansas Cosmosphere, home to the largest combined collection of U.S. and Russian space artifacts in the world.
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BLUHAWK
MARKETPLACE Now open, Bluhawk Marketplace serves as the neighborhood’s community shopping center. Anchored by Cosentino’s Market, a local favorite of Kansas citizens, Bluhawk Marketplace features fast casual and fine dining as well as service and other convenience retail.
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BLUHAWK
SPORTS PARK The regional sports destination, comprised of an indoor, multi-sports complex and a 3,500 seat Civic & Community Center / Arena. As the ideal home to youth and amateur sports, the Arena will also offer a great opportunity for concerts and community events. With 3.8 million visitors expected annually, the Arena will be a huge draw for families, fans, and teams alike.
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BLUHAWK
AMENITIES Bluhawk’s assortment of hotels will offer visitors comfort and convenience with easy access to shopping, dining, entertainment and sports venues. From a 98-room Holiday Inn Express with team-oriented amenities to 100and 150-room hotels above the retail, guests will have a variety of options for overnight accommodation when visiting Overland Park and Bluhawk. With 316,800 square feet of mixed-use retail and restaurant space, Bluhawk will be the next generation of outlet retail that offers immersive brand experiences. The geographic draw from 60 to 100 miles and longer dwell times complement the Bluhawk model of encouraging out-of-state visitation, driving both traffic and sales.
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BLUHAWK
HEALTH & WELLNESS Bluhawk provides essential services to the community while also promoting health and wellness. Shawnee Mission Health Overland Park and Emergency Department is a full-service medical clinic committed to providing expert medical treatment in residential areas. Complete with a laboratory and imaging center, the hospital covers all the medical needs of Overland Park residents. This clinic is immensely attractive to families looking to settle in Overland Park, the affluent neighborhood that surrounds Bluhawk.
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GENERATIONS OF
SUCCESS IN KANSAS CITY Bluhawk developer and owner / operator Price Brothers has built and managed properties and communities for three generations in Kansas City and is a major Kansas City developer. Having grown to $2.5 billion in assets since 1922, the organization has become one of the largest real estate owners in Kansas while remaining true to their founding principles to serve customers, nurture employees and provide quality living and working spaces.
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OVERLAND PARK, KANSAS BLUHAWK.COM LEARN MORE ABOUT LEASING WITH BLUHAWK.
Chris Speciale 602.368.1095 cspeciale@w-retail.com
Matt Vaupell 816.895.4800 mvaupell@openAREA.com