1
Executive Summary
TheVision
3. Dressing up the Avatars Avatars will become integrated across more platforms and the trend will increase demand for Digital Fashion. Young fashion buyers will seamlessly engage with avatars and brands will use this medium to get closer to consumers and increase revenue channels. The Ralph Lauren X Bitmoji Collection launched by Snapchat in Q4 2020 is one such example which was followed by the likes of Levi’s and Jordan by Nike. Such collaborations will not only create new channels for customer engagement but also generate consumer insights data for brands. Again, NFT will add the layer of unique ownership to these launches.
4. The Commerce of Gaming Gen-Z, today, holds a purchasing power of around $44 billion. This is the generation which grew up with a smartphone unlike any of their predecessors. Digital world is where they interact, shop and express. It has become imperative for Luxury brands to understand the new consumer behavioural trends. According to Newzoo's recent report, the global games market will generate revenues of $159.3 billion in 2020. Gaming is predicted to surpass $200 billion by the end of 2023. This will boost Gamified promotions, Digital Product Drops, and Influencer Marketing in the digital universe.
5. CGI Fashion Models and Influencers Fashion weeks will become a digital extravaganza with CGI art direction and models. Augmented Reality experiences are becoming mainstream already. Lucasfilm created the first ever live immersive experience for Steven Tai at London Fashion Week. CGI influencer @lilmiquela has racked up 1.6 million followers on Instagram since her debut in 2016. NFTs will secure these investments by brands. Think about Gucci creating their own Gigi!
Image Courtesy: DressX
BLVCKBook / the vision © 2021 by BLVCK PiXEL. All Rights Reserved
4
