Babson Marketing Association
Volume 1, Issue 2 Wednesday, November 2nd, 2011
BMA Newsletter Stanley’s Creative Workshop Thursday, November 10th, 5:00-6:00pm in Gerber 214
Inside this issue:
Stanley’s Creative Workshop
1
Spring Semester Case Competition
2
BMA Leadership Positions
2
Message from EBoard
3
Stanley’s Creative Workshop Information: 1) Improvisation exercises to warm up your brain! 2) Idea generation exercise through divergent and convergent thinking. 3) A look at creative marketing in the real world: showcasing examples of effective creativity
Special Dates of Interest Stanely’s Creative Workshop: Nov. 10, 5-6pm in Gerber 214 Hanover Insurance Speaker: Nov. 14, Gerber 215, Time TBA
RSVP to zhe1@babson.edu if you want to come!
Spring Semester Case Competition Over the past weeks, we have contacted and discussed with our potential case competition employers. Hanover Insurance, Barnes and Nobles and TBD company will provide our case competition issues. Hanover Insurance is interested in having students working on social media strategies. Barnes and Nobles is interested in marketing strategies for the store. There are possible incentives such as Babson bookstore gifts, prize and internship afterwards. We are currently negotiating and coming up with a plan for next semester. We will send you the details as well as uncover the third company soon! Stay tuned!
BMA Leadership Positions and Collaborations As you know, Babson College gives us, the students, way too much work. Everyone is busy with schoolwork, athletics, and organization affairs. Despite all its efforts, the BMA e-board would like to extend an invitation to the general members to assist the e-board in dealing with daily operations as an assistant e-board member. This would not only help the e-board lighten their burden, but also give you, the general members, the opportunity to be more involved in BMA! Not only that, but you will get first-hand experience working with a professional organization, and all your hard work will be noted when you apply for an e-board position.
Yangzi (Elena) Jin—President:
Listed are the positions and the current job(s) they are undertaking. If you are interested, please e-mail me your name, who you want to help, and how available you tend to be during the week:
Michelle Beatty—VP of Corporate and Alumni Relations,:
Volume 1, Issue 2
In charge of Case Competition with Mo Yang: Work with Hanover Insurance, Barnes&Nobles, and TBD company Sijia Guo and Manisha Hukku—VP of Marketing and Recruitment: In charge of campus and social network marketing plans, creating fliers, marketing materials, chalk, creative marketing, word of mouth, etc. Tetsuro Miyatake—VP of Public Relations: In charge of creating BMA official website, weekly newsletters, public communication.
In charge of maintaining relationships with companies and alumni, reach out for sponsor for club events
Want to be part of the BMA EBoard? Stanley He—VP of Creative Marketing, read front page for more information! Salisa Napathorn—VP of Organizational Affairs: In charge of financial and organizational relations, club event planning, logistics, and overall club affairs.
E-mail yjin2@babson.edu if you are interested in any of the leadership or e-board positions.
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Babson Marketing Association
Babson College 231 Forest Street Babson Park, MA, 02457 USA
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Click the links above to join, comment, and interact with us! BMA Collaborate, Connect, Create
About BMA The purpose of Babson Marketing Association shall be to: 1. Create a community for students pursuing marketing concentration and seeking marketing career, as well as those interested in the subject of marketing and real-world marketing practices. 2. Provide general members with information, resources and necessary assistance to career and professional development relevant to marketing industry 3. Serve as a liaison between marketing faculties & staff and the students at Babson College by facilitating discussion, debate, and dialogue over these issues on marketing 4. Promote marketing events at Babson College, and in Greater Boston Area to generate greater interest on campus 5. Contribute to campus diversity by collaborating with other student organizations, curriculum and offices in sponsoring relevant activities Company contacts include:
Message from the E-Board Thank you for all of you who joined us at the first BMA General Members meeting! You showed us great support and we hope that you had a good time!. The e-board can’t wait to see you for our upcoming events! We are waiting for your comments, opinions, and inputs through e-mail, Facebook, Twitter, and Life@Babson! Remember: You can always stop by at our e-board meetings on Mondays 7:15-8:15 pm in Horn 160! We hope to see you there! BMA E-Board
E-Board of BMA: President:
Yangzi Jin
VP of Marketing and Recruitment:
Manisha Hukku, Sijia Guo
VP of Corporate and Alumni Relations:
Michelle Beatty
VP of Creative Marketing:
Stanley Hudson
VP of Organizational Affairs:
Salisa Napathorn
VP of Public Relations:
Tetsuro Miyatake
Want to ask a question? Want more information? Contact: Name: Tetsuro Miyatake E-mail: tmiyatake1@babson.edu Cell-phone: 917-488-9346