Digital advertising specifications
If supplying HTML5, reference images locally and submit image fragments along with the HTML code.
HTML5 creatives must be SSL compatible.
UTF-8 must be used for non-ASCII characters.
Flash content and Flash fallback (SWFs and FLVs) are not allowed to serve with an HTML5 ad.
HTML requirements:
HTML5 ads must include: <!DOCTYPE html> declaration <html> tag <body>tag
Ad format size meta tag within the <head> tag.
Explicit end tags (inline ending tags will not be accepted):
Example of valid end tags: <path></path>
Example of what not to do: <path> or <path />
Schedule & deadlines
Web advertising
Material deadlines for monthly advertising – material must be received 10 days prior to campaign commencement.
Newsletter
selfmanagedsuper newsletters are sent daily Monday to Thursday of each week. smstrsusteenews newsletters are sent fortnightly.
No image maps.
No mail to tags.
Designer must test creatives across all major browsers and versions prior to submission.
Ads can be fully third-party served.
Only the RGB colour format is supported. JPG files in CMYK format should be converted to a GIF or PNG.
Animated GIF ads must be slower than 5 FPS.
