2012- 2013 SPONSORSHIP OPPORTUNITIES
8MCMoTORSPORTS
MOTOCROSS I SUPERCROSS
On behalf ofBMC Motorsports (BMC), Bmdy and I would like to extend our
television and media exposure. The audience for action sports is the
appreciation to you for your consideration of the following partnership.
difficult-to-reach, young, "hip" demographic that sets styles and trends.
Our professional Motocross and Supercross represents a dream that began seven
In short: The value of this venue and minimal cost per exposure is unmatched.
years ago. 1his dream was to help transform professional dirt bike racing from a sport on the fringe of mainstream events, to a refined marketing vehicle that can carry
In 2012, AMA Pro Supercross/Motocross has become the fastest growing motor
the sponsorship equal to, and perhaps exceeding, NASCAR.
sport event in the world. From on-site attendance at the races, to pit party attendance, television ratings, digital platform views, and social media traffic, AMA
Since then, our efforts are taking shape as we have developed a sponsorship approach
Pro Supercross/Motocross is experiencing record pace growth. Both live attendance
that affords the highest level of visibility, tangible sales returns, and unmatched
and television viewership rose in 2011 to 774,000 and 13,494,000 respectively.
branding opportunities at a cost per impression unequaled by any competing sponsorship medium.
1BE TIME TO ACT IS NOW. Motocross and Supercross are on the verge of bursting into the realm of partnership gold only experienced by NASCAR. We will
1his approach will grow BMC from that single vision back in 2005 into a premier
apply a commitment to our success and to our partners that no other racing team will
racing organization with multiple top ten riders and an expanded dream that
deliver. When you join our racing family, we will share our capabilities and resources
encompasses the goal ofbecoming the biggest name in professional Supercross. We
to help you win by reaching your marketing objectives with successful activation
are currently working on affinity arrangements with several of the finest corporations
strategies for your brand and organization.
on one of the fastest growing stages in all of professional sports. Once again, we appreciate your consideration. As you may know, action sports are rapidly growing in popularity. More people now watch the X -Games than the Olympics. In 2013, we will field teams to race in the
Best Regards,
Monster Energy AMA Supercross series and the Lucas Oil AMA Pro Motocross Championship. The Supercross season will kick off on January 5th at Angel Stadium in Anaheim, CA.
Mik Carpenter Co-Owner BMC Motorsports
t: These sports are behind only NASCAR for live fan attendance and enjoy substantial
@mikcarpenter
CJts- '_j,j~ Brady Carpenter Co-Owner BMC Motorsports t: @BR_80
BMCMo t o r s po r t s( BMC)i sapr o f e s s i o na lSupe r c r o s sa ndMo t o c r o s sTe a ma ndpr o f e s s i o na lr a c i ng ma r k e t i nga g e nc y . Ourt e a mg e ne r a t e ss t r a t e g i e st ha tf o c uso ng e ne r o usbr a nde x po s ur e ,o ns i t ev i s i bi l i t y ,di r e c ts a l e s o ppo r t uni t i e s ,i nc r e a s e dl e v e l so fa udi e nc ei nt e r e s ta ndl o y a l t y ,a c t i v a t i o ns t r a t e g i e s ,ne t wo r k i ng o ppo r t uni t i e s ,a ndc o ns i s t e ntme di ac o v e r a g e . BMCMo t o r s po r t si saWe s tVi r g i ni ag r o upCo Owne dbyr a c i nge nt hus i a s ta ndpo l i t i c a lc o ns ul t a nt Mi kCa r pe nt e ra ndbus i ne s sc o ns ul t a ntBr a dyCa r pe nt e r .Mi kha se x t e ns i v ee x pe r i e nc ei nbui l di ng a ndbr a ndi ngpo l i t i c a lc a mpa i g nst hr o ug he x t e ns i v eme s s a g i ngr e s e a r c h,t r a di t i o na lme di aa nds o c i a l me di a .Br a dyi sabus i ne s se ffic i e nc ya ndg r o wt he x pe r t . Wer e c o g ni z e dt heupwa r dt r e ndi npo pul a r i t ya ndt hehi g hl e v e lo ff a nl o y a l t yt oa c t i o ns po r t se a r l y i nt heg e nr e ’ sde v e l o pme nta ndbe c a mef a s c i na t e dbyt hepo t e nt i a lt ha tpr o f e s s i o na lSupe r c r o s sa nd Mo t o c r o s sha dt oo ffe rt hebus i ne s swo r l d.Wea l s oo bs e r v e ds e v e r a ls t r i k i ngs i mi l a r i t i e sbe t we e nt he hi s t o r ya ndr i s eo fNASCARa ndt hedi r e c t i o ni nwhi c hpr o f e s s i o na lSupe r c r o s sa ndMo t o c r o s swe r e he a de d.Af t e rs i g nic a ntda t aa c qui s i t i o na ndde mo g r a phi ca na l y s i s ,wes a wa no ppo r t uni t ywi t hi n t heSupe r c r o s si ndus t r yf o rat e a mt ha tunde r s t a ndst hebuy i ngbe ha v i o ro fi t sc o ns ume r sa ndt he k no wl e dg eo fho wt oe ffe c t i v e l yma r k e tt ot he m. BMCi smuc hmo r et ha ns i mpl yapr o f e s s i o na lSupe r c r o s sa ndMo t o c r o s st e a m.BMCe nde a v o r st o bui l dama r k e t i nga g e nc yt ha te l dsar a c i ngt e a m.Wi t haf o c uso nbr a ndi nga ndma r k e t i ngs t r a t e g y , BMCi sauni quepa r t ne ri nt hewo r l do fs po ns o r s hi ps .Wer e a l i z et hei mpr e s s i v ebr a ndi ngpo t e nt i a l a s s o c i a t e dwi t hpr o f e s s i o na lr a c i nga nds e et hepr ot a bi l i t yi nc r e a t i ngar a c i ngt e a mt ha tdo e smo r e t ha nj us tr a c e .
WHO WEARE
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MOTOCROSS
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The use of all media types are growing in the motorsports industry. The significant investment of time building a social media audience was neglected in our industry, there is no question. But BMC plans to change that trend. Our approach will yield definite returns on our partner's investment, in terms of greater visibility as well as attracting new customers and clients. According to Scarborough Sports Marketing, 12% of U.S. adults (28M) say they are "very, somewhat or a little bit interested" in Supercross (Fans) and 2% of U.S. adults (5M) say they are "very interested" (Avid Fans). Social media also plays an important role in the lifestyle of Supercross fans. U.S. adults who have attended a Supercross event in the past 12 months are:
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Motocross households are middle-class workers and are as affluent as the U.S. population
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January 5,2013 January 12,2013
May 19,2012
FMF Hangtown Motocross Classic
Sacramento, CA
Chase Field
January 19,2013
Dodgers Stadium
January 26,2013
Oakland Coliseum
May 26,2012
Freeston Raceway
Wortham, TX
February2,2013
]une2,2012
Toyota Thunder Valley MX
Lakewood, CO
February9,2013
]une9,2012
FMF High Point Raceway
Mt. Morris, PA
February16,2013
june 16,2012
Red Bull Budds Creek MX
Mechanicsville, MD
February23,2013
Georgia Dome
March 2,2013
July7,2012
Red Bull RedBud MX
July 14,2012
Spring Creek MX
July 21,2012
Washougal MX Park
August 11,2012
Moto-X338
August 18,2012
Red Bull Unadilla MX
September, 1,2012
Steel City Raceway
September 8, 2012
Lake Elsinore MX
Buchanan, Ml Millville, MN Washougal, WA Southwick, MA
March 9,2013 March 16,2013 March 23,2013
Rogers Centre
Ap ril6,2013
Relian t Stadium
Ap ril13,2013
Metrodome
New Berlin, NY Ap ril 20, 2013
Delmont, PA Lake Elsinore, CA
Ap ril27,2013 May 4, 2013
Sam Boyd Stadium
Las Vegas, NV
EasVWest
In 2011, television ratings on SPEED increased which included eight live broadcasts, up two from 2010, and CBS Sports provided nine hours of network coverage that yielded a increase in ratings.
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NASC,AR
Alii Sports Announces Viewership up 300 P MX Sports Pro Racing and Alli Sports Continue to Set Record N Lucas Oil Pro Motocross Championship
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MORGANTOWN, W.Va. - MX Sports Pro Racing and Alli the NBC Sports Group, announced today record-high viewership at ~ halfway-point of the 2012 Lucas Oil Pro Motocross Championsl;np, sanctioned by ._._ ..__ .__ ....._._.._._ . . AMA Pro Racing. With a robust multi-platform offering, the senies has not' e nlY. increased viewership over the season, but has also drawn in a loyal fan base that crosses broa8cast and digital channels to maximize race-day visibility.
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The Lucas Oil Pro Motocross Championship viewership, after the first six races, has increased 57 perEe across all platforms. A top performer on the NBC Sports Network, it has also seen great sur;ess on NBC, FUEL TV, and AlliSports.com. Notably this season, the series has already achieved status as the second-most-watched program in the history of FUEL TV, an SO-percent increase in live tream starts with over 400,000 for the year, a 300-percent growth in traffic to the series website on Allisports.com, and a 200-percent increase in video views. "2012 has been a hugely-successful year for us thus far. We really have the most loyal fans in all of sport , " said Davey Coombs, President ofMX Sports Pro Racing. "The distribution strategy we created for 2012 is working, providing our audience with the complete sport experience through our multi-platform, multi-channel offering. We have five races to go and are expecting continued success and guowth." "Motocross has seen tremendous growth over the past few years, but this season viewership is at an all-time high; we're really hitting our stride and seeing an extraordinary response from the audience across all platforms," said Wade Martin, President of Alli Sports. "The series has exploded now with a cohes路ve offering through the NBC Sports Group with programming on NBC and NBC Sports Netwo7 , support through NBCSports.com and their streaming technology. We also have seen an increase in p amotion across available sports group assets; all together and with FUEL TV, it makes this one of the best offerings to both fans and brands in motorsports and action sports as a whole." The Lucas Oil Pro Motocross Championship continues this weekend in Washougal, Wash, for the Peterson CAT Washougal National and wraps up September 8th in Lake Elsinore, Calif. For a full lbroadcas listing schedule, visit AlliSports.com/motocross. Tickets for the remaining rounds of the 2012 Lucas Oil Pro Motocross Championship can I www. allisports.com. For additional information please visit AlliSports.com/motocross also, "like" the American Motocross Facebook page, "follow" @AmericanMX on Twitter and Instagram for exclusive content and information on the latest Lucas Oil Motocross news and developments.
"A
BIG PART OF IT FOR US IS HOW WE BRING WHAT MONSTER REPRESENTS- YOUTH, EXCITEMENT, ENERGY, FUN TO OUR FANS," -- BRUCE STJERNSTROM, MoNSTER ENERGY's VICE PRESIDENT
BMC marketing priorities are simple- clear messaging to enthusiastic targets. Your logo will have prominent placement on team property including race bikes, transporters, staff apparel, and of course, our riders. It will be nearly impossible to watch a race on television, visit an extreme sports related website, pick up an enthusiast magazine, or attend an event without seeing BMC Motorsports partner logos.
a v a ~Lab Le -p vo-p evt~es • National media exposure through SPEED TV, CBS, NBC, NB G , ports, FH ELTV, a vast Internet and digital network, and numerous high quality pri publi<ea" 1ons extensively and specifically covering supercross and motocross • Social media inclusion on Twitter, Facebook, and YouTube posts which can inclu e custom video shoots featuring Partner promotions, "behind the soenes," etc. • Distribution of partner marketing materials at events • Transporter, tent canopy, skirt, test trailer, and pit vehicle graph· cs • Team motorcycle graphics • Team rider clothing • T -shirts and apparel • T earn staff uniforms • Rider posters for use in scheduled autograph sessions • • • • • •
Full access to and use of the team transporter and team hospitali VIP access to all events VIP access to hospitality area for entertaining guests Partner will have the right to conduct team related promotional Partner will have use of the team and rider's names, likeness, an Partner's product/service will be the official such product/service to
1._1._
Your investment and sponsorship in a Professional Motocross and Supercross team will be based on the level of exposure you would like to have with our organization this upcoming year:
TITLE PARTNER (1)- $250,000* PRESENTING PARTNER (2)- $100,000* PREMIER PARTNER (5)- $25,000 JUNIOR PARTNER (10)- $10,000 *Title and Presenting Partners receive top billing
The future of partnership marketing is realized through professional motocross and sut>erc:ross sport in the U.S., professional motocross and supercross provide a consistent audience and :Ul1'tvl:r-,eJQ:>anldillÂŁ reach your target audience. Strategic alliances and corporate partners attract the world's leading marketers. relationships with corporate partners interested in joining our racing family as primary and "'"'"'u'-J'"-u>, !Jâ&#x20AC;˘""' our partners, and always strive to exceed expectations. Championship aspirations drive our riders and staff everyday. Consistency in our peJrto:rmap1:e partners equals a profitable business opportunity and a the NASCAR We are excited about the potential this partnership offers, and are focused on the principle goal of providing our partners with the most return for every dollar invested. Thank you for your consideration and your time. We look forward to your investment in our program and a mutually profitable relationship for years to come.
Mik Carpenter Co-Owner BMC Motorsports t: @mikcarpen ter
8MCMoTORSPORTS MOTOCROSS
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SUPERCROSS
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