SIMPLE MADE BETTER. REBRANDING GUIDE 2018
2
Table of Contents Image .........................................4 Client Profile .............................5 Creative Brief........................... 6 SWOT Analysis........................ 8 Expanding Target Market ......9 Mood Boards.......................... 10 Competor Analysis.................12 Style Guide...............................13 Logo Design.............................14 Print Ad.....................................15 Media/Merchandise............... 16
3
4
Client Profile Company Name: UNIQLO About the Company: Clothing comes from the Japanese values of simplicity, quality and longevity. Clothing is made to be affordable and to have a good fit. Overall, meant to just be perfect in every way. Mission, Vision, Goals: UNIQLO Lifewear. Simple Made Better. • Simplicity • Affordability Current Target Audience: • 18-34 Year Old’s (Young Adults and Adults) • Male and Female • High and Low Income • Located in Urban Areas Industry • Fashion Products/Services: • Men’s and Women’s Clothing • Accessories and Shoes • Hemming for store bought pants Tone/Current Design Style: • Minimal/Modern • Urban
5
Creative Brief Project: Re-branding Book Background/Overview: A re-branding book will be helpful in creating the future of the UNIQLO brand. UNIQLO’s current branding is too minimal and does not stand out enough. The brand could be gathering a larger audience however is being held up due to their minimal branding. USP: Quality and affordable clothing is something needed for the average consumer. UNIQLO is creating just this with their brand while also collaborating with some awesome brands such as Disney, Alexander Wang, and SPRZ NY. Objective/Purpose/Goals: • Make the brand more appealing and modern while also not being too minimal • Take UNIQLO in a new direction/ create the future of the UNIQLO brand • Make UNIQLO appeal as big as H&M
6
Creative Brief cont.
Target Audience: • 18-34 Year Old’s (Young Adults and Adults) • More of a U.S presence, especially in Florida Words that Describe the Appearance: • Modern/Minimal • Urban • Colorful Taglines: Simple Made Better. Call to Action: Make your purchase today.
7
SWOT Analysis
Strengths
Weaknesses
• In house manufacturing
• Not enough retail locations
• Clothes are made from
• Not known of by many in
quality materials • Market positioning
Opportunities
the U.S • Website & App
Threats
• More stores in Florida
• Lack of awareness
• Fresher Image/branding
• Finding open locations
• Product Sales
for building new stores • Current branding
8
Expanding Target Market
Age: 21 Gender: Male Location: Los Angeles Income: $40,000 per year Social Class: Middle Class Occupation: Model Education: College Martial Status: N/A Hobbies: Enjoys listening to music and going to concerts. Mini Bio: Jon is a 21 year old model from Los Angeles. He has always had a sense of style but has been trying to find a way to show it off without breaking the bank. He enjoys hanging out with his friends on Friday nights and also enjoys going to concerts with them. Jon goes to UCLA and is a Graphic Design major. He hopes in the future that he can start his own fashion brand.
9
Mood Board: Textures
10
Mood Board: Images
11
Competor Analysis H&M • The Good: Low Prices • The Bad: Quality is too low on clothing & Outsourcing in China Asos • The Good: Branding and Design • The Bad: Prices could be lower
12
Style Guide
RGB: R:233 G:38 B:43
RGB: R:0 G:0 B:0
RGB: R: 255 G: 255 B: 255
CMYK: C: 1 M:98 Y: 94 K: 0
CMYK: C:100 M:100 Y: 100 K: 100
CMYK: C: 0 M:0 Y: 0 K: 0
Elliot Sans Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz 1234567890 aLESAND EXTRUDE a b c d e f g h i j k l m n o p q r s t u v w x yz 1234567890
13
Logo Designs Normal Version
SIMPLE MADE BETTER.
SIMPLE MADE BETTER. Small Version
14
Print Ad
15
Media/Merchandise
Sweatpants
Totebag
Parka
16
Media/Merchandise
Water Bottle
T-shirt
Modern T-Shirt
17