Designer as innovator: Creating a way to receive and donate clothes Brittany Mikottis COLLABORATORS
Limor Zisbrod Soo Kim
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The project and the team
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Idea Brainstorming
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Market Research
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Name Generation
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Identity Exploration
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Color Palette Exploration
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Final Logo
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Business Papers
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Collateral Brochure
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Other Applications
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Logo Animation
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Interface Development
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Final Interface
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How it works
The Project The goal of this project was to develop an innovative idea for an informational service, delivered through technology, in one of the following industries: health, education, or news. After we have arrived at our innovation we did some market research, named it, branded it, and developed some light marketing materials.
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The Team Brittany Mikottis media designer Brittany was responsible for creating the visual prototype of the product. She was also responsible for creating a 3-5 animation of the logo. She also contributed to concepting, logo development, choosing the color palette, and business paper design.
Limor Zisbrod identity designer Limor was responsible for creating the logo and creating two additional applications of the logo. She also contributed to concepting, choosing the color palette, and business paper design.
Soo Kim writer/designer Soo was responsible for copy writing, designing a collateral brochure, and designing the business papers. She also contributed to concepting and choosing the color palette.
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Idea Brainstorming Health Care
News
teen pregnancy nutrition exercise HIV/AIDS Vaccinations rescriptions food safety fertility/infertility eating disorders obesity rabies rape smoking/tobacco homeless battered women salvation army clothing donation
war news celebrity gossip tabloids sports international national local high school college
Education college applications culinary school cosmetology study abroad sex education standardized tests elementary field trips high school teacher database grade book
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study abroad database clothes donation network
Between Two Ideas
A Clothing Donation Network
One idea we had was making a study abroad
Our team came to the conclusion to create
database, search engine that would be a “one
the clothing donation network because we
stop shop” for people out of school (23-40ish)
thought it presented a more unique opportunity
who want to further their education abroad or
to create a new service. Our original goal was
try something new. They don’t have the quality
to model it after a social networking site. We
resources that people in school have to find
wanted to bring a sense of personal connection
abroad programs. This database would be
to the clothing donation process to encourage
all encompassing of abroad programs all over
more people to donate and recycle clothes.
the world. This would be a free service that links people to the people in charge of the programs and people who have done the program in the past. Another one of our ideas would be to create a clothing donation network. This would connect people who are in need of clothing would join this network through a charity that screens them to make sure they are legitimate. Then people can search online for people who are in need of clothing that they are giving away by gender, size, and type of clothes. The goal is to directly link people in need with people who are giving.
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Market Research
Styleta Washington University in St. Louis Student run organization that donates and sells designer clothing.
Goodwill International company (US & Canada) Collects and sells items 165 community based stores
Salvation Army National company Participates in many service projects including thrift stores.
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How is ours different? Our organization is different that these because it is strictly devoted to everyday clothing. We accept clothing of all different brands and sizes. Our goal is have people feel the difference they are making in some ones life by giving them their clothes. The receiver just has to pay for the shipping of the clothing and the donator is given the mailing label to stick onto the packaging and send to the receiver. The profiles that the donators and receivers will make will help the donators and receivers feel connected on a more personal level.
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Describe Idea
Style or attitude
Metaphor
Naming
charitable
trendy
gift giving
heart to hand
good
stylish
chrismas
face value
pride
red
birthday
personal connection
giving
purple
easter
pen pals with clothing
generosity
blues
thanksgiving
direct
impactful
green
flying free
in your shoes
personal
environmentally
unloading
clothing pals
helpful
friendly
starting fresh
the clothing clause
resourceful
personal
purging
can i get your pants
reusing
helpful
history
xyz
recycling
reliable
story
the ties that bind
nice
respectful
biography
outfit stories
changing
reasonable
travelling pants
deliveries
growing
resourceful
giving a piece of self
coat tales
clean
good person
pie
clothing tales
uplifting
helping out
cake
tale-ors
unwasteful
impactful
crayons
that thing you wear
good cause
powerful
books
head to toe
gift
selfless
friends
a sizeable difference
good karma
sexually neutral
albums
fitting friendship
idolize
decorative
growing up
fitting figures
addictive
garage sale
holy shirts and pants
secure
shopping mall
packaged pants
self esteem
used car
wishing wardrobe
confident
river
travelling wardrobes
Audience Donors generous impactful difference makers knowledgable middle-upper class plentiful
sailing
Mission/Purpose
personal labels
taxi ride
hand-me-downs
personal connection
bus stop
hand-me-clothes
know impact of change
plane ride
from me to you
good feelings
from closet to closet hanger to hanger
gift giving
scrapbook
green
resourceful/reusing
hand-me-downs
Receivers
saving the planet
cinderella
less fortunate
help less fortunate
walking in someone
lower-middle class
be green
elses shoes
ambitious
recycle
the three bears
hard working
link plentiful & needy
scrooge
resourceful
give a story
waitress
financially conscious
empowering people
serving
young
encouraging people
pizza delivery
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That Thing You Wear To come up with the name of our organization our team our team spent a minute coming up with as many words as possible for each list to the left. After the lists were complete we shared them and found common words we all used and circled the ones we thought were most fitting for our organization. Using the circled words we then started brainstorming possible names for our organization. We settled on That Thing You Wear because of the fun tone that it presents. It was a jumping off point for the attitude of our company.
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Identity Exploration
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THAT THING YOU WEAR
THAT
G N I TH YOU
R A E W
THAT
G N I TH
YOU R A E W We started off focusing on what different icons we can use that relates to clothing. We experimented with hangers and boxes. We wanted to convey our mission of the company to send and receive clothes. We settled on the boxes because it was the most visually effective solution.
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Color Palette Exploration
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Final Palette
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Final Logo
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Type face: Berthold Akzidenz Grotesk Bold
Our thought behind the form of this logo was to make it like boxes of clothes stacked on top of each other. Our goal was to evoke a hip fun attitude to spark people’s interest in our organization. The finished logo had a large impact on the visual language of the interface, brochures, and business papers.
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Business Papers
give
ized onal s r e p e onlin ing cloth tions dona rece
ive
ThatThingYouWear.com
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ll 75 . c e 08 46 2 21 8 . fa x 0019 4 6 78 8 , NY 1 0 8 2 21 w York St. Ne th 8 5 350 W
Dear Ashley Schwitter, Thank you for choosing to become a member of ThatThingYouWear.com. We are a younger branch of a local charity organization, CharityClothingPickup. You are not only a valid member of our service but also of the environmentally aware society, because donating items not only benefits people in need, it helps the environment and keep our city’s reuse costs low by reducing the items that end up in the landfill. Now, we would like to guide you through the simple steps of the personalized clothing donation process: using the search tool, please enter in your information for what you are giving away. Then, see what others’ clothing needs are and find your perfect clothing match. Hope you find our business fun and valuable for your time, and we send a closet full of thanks from the benefiters of your good will.
Sincerely,
Customer management Administration ThatThingYouWear.com
give
per so
nali
cloth nline zed o
s nation ing do e receiv
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Create a profile, your own personal online space that runs 24/7. Display your clothes & style. Let people comment and blog about your wardrobe. Someone who appreciates your style will ask to be the special one to receive your gift. Once you pick the lucky person to receive your special gift for this holiday, you get to choose the size & design of the box for the clothes, and set up the date for us to come pick up the box. Once the package arrives, the recepients can blog on your page about how your jeans are doing.
make connections & make other’s holiday
warmer & merrier. “Textiles don’t belong to the landfill” Supported by Green Events Commission
ThatThingYouWear.com
This season, make a
special clothing donation. Donate clothes to someone who really needs them and someone who matches and appreciates your style. Find your perfect clothing match through easy online clothing donations,
ThatThingYouWear.com
Wash U Event That Thing You Wear plans events throughout the country to spread awareness and encourage people to donate their old clothes. This event is at Washington University in St. Louis at the end of the school year when people are moving out. Many people are looking to clean out closets and get rid of items at the end of the school year and we felt it would be an opportune time to get people to donate to our organization.
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Other Applications
Part of the project was coming up with two additional applications for our organization. We decided to show what the packaging would look like that the donor would receive to send their clothes in to the recipient. We also decided to make a tote bag because we thought it would be a good way to gain attention for our new organization. People would see the logo on the bag which also directs them to our website on the back so they can learn more.
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Logo Animation
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Our thought process behind making the animation was that we wanted to mimic the action of boxes stacking on top of each other. We thought that this played off the purpose of our organization well and lended itself well to the logo form.
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Interface wire framing The focus during the beginning stages of the development of the interface was to determine what screens would need to be shown for the prototype. I decided to show the home page, the search page, and a donor profile page. After the initial approach to the interface my next focus was on navigation. The screens of the prototype need to make it clear how you got to that screen. The goal was to make it as intuitive as possible.
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Interface Development
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www.ThatThingYouWear.com Type face: Interstate Bold and Interstate Regular The main focus of the interface is to make the process of donating your clothes simple and easy. The three screens shown are the home page, the clothing search page, and a donor profile page. These screens aim to show how simple the site is to navigate and donate your clothes.
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How it Works On the home page hover over “find a match� and a drop down will appear with the options receive or give.
This box allows the person in need of clothes to tell their story as to why they want the clothes and how it would help them out.
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Log in to access your profile and be able to request and donate clothes.
Fill out the search page and then click find a donor to find your clothing match.
This is the general profile information of the donor. We use a first name basis to make it a personal connection.
We make it easy for our donors and receivers to interact. Use these icons to message, add as a favorite, or refer this donor to a friend.
Hover over the “profiles� on the drop down and it allows you to browse donor and recipient profiles as well as an option to create your own
We recommend other donors that have similar sizes and styles to the profile your looking at.
Click on the picture of the clothing to see one image that contains all the clothes in the bundle.
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