8 / Canada Specialist Program
Become a special
AGENT FOR CANADA Do clients ask for white-water rafting, a city foodie tour or an indigenous cultural experience? Destination Canada’s new agent training programme has all the answers, says Charlotte Flach
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hether you’re looking to sell Northern Lights experiences, iconic train journeys or where to walk amongst flora and fauna, Destination Canada’s new Canada Specialist Agent (CSP) training programme will put you head and shoulders above your competitors. The refreshed training platform, which will go live in November, features modules built completely from scratch with content designed to enlighten agents and help them cash in on the wave of interest in Canadian holidays following the travel lull caused by the pandemic. “We are thrilled to be bringing a new approach to training Australian travel agents in selling Canada,” said Nathan McLoughlin, Account Director – Trade, Australia, Destination Canada GSA. “We hope even those who have engaged in previous training modules will participate and refresh their knowledge. We know Canada is in demand and we want to make sure the industry is equipped and has the right tools to convert the enquiries into meaningful bookings with happy clients.” Canada is on or near the top of those
destinations Australians want to travel to post-pandemic, and the CSP allows agents to capitalize on that by showcasing their expertise to clinch sales. “We have built up a loyal group of Canada Specialists who consistently deliver high-value bookings to Canada. Agents who get to grips with selling Canada coast to coast and across four seasons will enjoy healthy commissions and happy clients,” added McLoughlin. The destination’s Elite programme is also still very much in operation and will be expanded. “We are always looking to identify top selling agents to join our Elite programme, and will support them with bespoke training and exclusive FAM trips.”
What is it? Over 40 modules will eventually go live, providing agents with an interactive learning experience to learn in-depth about Canada. Key elements will be audio visual components, interactive questions,
shareable content and the chance to move up special tiers as they progress. Agents can learn directly from experts – and, importantly at this time of new working arrangements – at their own pace, with 24/7 access to the platform on tablets, phones or through a browser. The ‘Retain’ section condenses product knowledge from training into a resource which can be accessed whenever needed – for example an impromptu sales presentation with clients. Once the modules have been completed, a downloadble certificate illustrates the agent’s qualification.
Share the Experience More experienced agents can move into modules that include Food and Drink, Wildlife Watching, Adventure and Activities, Winter Wonderland, Indigenous Tourism, Legendary Canada and Trip ideas. From indigenous food trucks to seafood fare, they will discover how visitors are spoilt for choice, with vintage wines and
SELLING CANADA 2022
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