Membership Guide 2020/21
Introduction About the Caribbean Tourism Organisation Chapter UK & Europe: • Registered since 2001 in the United Kingdom as an organisation limited by guarantee. Name changed to incorporate “Europe” in 2020. • Uses the trading name CTO Chapter UK & Europe. • Is managed by Carol Hay; Business Development Director and Florian Valmy-Devillers; Business Development Manager. • Strong membership of over 60 companies from across the spectrum of the travel industry, media included. • Official website www.caribbean.co.uk provides marketing opportunities for members.
• Hosts a number of exciting events, including the Caribbean Ball, Caribbean Roadshows, Networking Events, plus training and development programmes. • Has its own elected Advisory Board that any member can seek election to join. • Is the go-to network for any BtoB or BtoC companies selling, marketing or doing business in the Caribbean tourism sector. Membership: chay@caribbean.co.uk Digital advertising: digital@caribbean.co.uk Events and training: florian@caribbean.co.uk Print opportunities: sally.parker@bmipublishing.co.uk
The Caribbean Tourism Organisation (UK & Europe) Limited is the only Caribbean industry members network in the UK offering an array of exclusive opportunities to develop your business network while tapping into a wealth of experience and expertise.
Our Mandate Connect you to customers seeking Caribbean experiences and to partners wishing to do business with you Drive more traffic and leads to your business Support with training, development and product knowledge Guidance on issues of local, national and international interest Support individuals’ understanding on sustainable development issues impacting the Caribbean Provide access to an engaged consumer platform for “The Caribbean” Provide affordable online advertising opportunities for all partners
Audience Membership of the Caribbean Tourism Organisation (UK & Europe) Limited, enables you to: • Target consumers directly who are eager to discover the Caribbean • Work cohesively with other Chapter Members • Media engagement Our members contribute greatly to the vast majority of bookings and visitors choosing the Caribbean. We are a highly respected and valued organisation.
Accreditation As a CTO Chapter UK & Europe Member, you will receive an accreditation mark that can be used on all promotional material.
Membership: chay@caribbean.co.uk Membership and digital advertising: digital@caribbean.co.uk Events and training: florian@caribbean.co.uk Print opportunities: sally.parker@bmipublishing.co.uk
MEMBERS GUIDE
NETWORK OF RESOURCES AND LEADERSHIP
BENEFITS OF MEMBERSHIP
Caribbean guide
weddings & honeymoons
Diving
Meetings & Incentive travel
Luxury - coming soon!
Golf - coming soon!
Digital
Print and Digital Publications
• • • • •
CTO Chapter UK & Europe members are listed in all guides (digital and print) and can benefit from special rates for advertising, enhanced listings, advertorials and editorial features. The CTO’s portfolio of Caribbean guides includes: • General guide • Weddings and Honeymoons • Diving • Meetings and Incentive Travel • Luxury (2021) • Golf (2021)
Company profile/listing on caribbean.co.uk currently over 5,000 page views per month. Introductory “New Member Social Media Shout Out!” postings across our ‘Love Caribbean’ platforms - Facebook, LinkedIn, Instagram and Twitter with over 15,000 followers Submit updates for quarterly newsletters to trade and consumer audiences Access to make regular updates to your information on caribbean.co.uk ; simply login and update your image or copy! Opportunity to provide prizes or run competitions to grow your database with quality opt-ins.
View our latest guides here: caribbean.co.uk/brochures
Membership: chay@caribbean.co.uk Digital advertising: digital@caribbean.co.uk Events and training: florian@caribbean.co.uk Print opportunities: sally.parker@bmipublishing.co.uk
• 1 x complimentary ticket to the Annual General Meeting • 1 x complimentary ticket to the Summer Networking Social • 1 x complimentary ticket to the Christmas Party • 1 x complimentary ticket to our Member Roundtables/Networking – PR/Crisis Management, Social Media and Knowledge sharing • Opportunity to join our Caribbean Tourism Organisation (UK & Europe) Limited Advisory Board
• • • • •
Reduced rates for professional training and development programmes Network with key decision makers in source markets across the Caribbean Opportunity to join our ‘future leaders’ Advisory Council (under 30’s) Reduced membership rates to our Caribbean Roadshows and other events Priority to participate in sponsorship, marketing and PR opportunities
ANNUAL MEMBERSHIP RATES Member Airline, Cruise-Line, Hotel Representation (+ 250 Rooms), Tour Operator, Travel Agency, National Tourist Office, Media/PR/Online/Publisher
£650.00
Member - Individual & Affiliates Hotels with under 249 rooms, DMC, Non-seller of travel related services & affiliates Fees are plus VAT (20%) and paid annually
Membership: chay@caribbean.co.uk Membership and digital advertising: digital@caribbean.co.uk Events and training: florian@caribbean.co.uk Print opportunities: sally.parker@bmipublishing.co.uk
£395.00
MEMBERS GUIDE
Events:
DIGITAL ADVERTISING RATES
Our Digital advertising packages gives you direct access to a dedicated audience through our social media channels and monthly newsletters. Please Note: All creative copies to be supplied by brand.
Homepage Advertising HOMEPAGE TAKEOVER PACKAGE - £499.00 Website take-over on www.caribbean.co.uk with full brand tone • High Impact Video Display Banner • Small Feature Video Display with Sound • 3x Destination Images • Special Calendar of Events or Promotion • Call to Action Button with Destination Highlight
HIGH IMPACT HOMEPAGE VIDEO DISPLAY BANNER AD - £350.00 HOMEPAGE SMALL FEATURE VIDEO DISPLAY BANNER AD - £250.00
Membership: chay@caribbean.co.uk Digital advertising: digital@caribbean.co.uk Events and training: florian@caribbean.co.uk Print opportunities: sally.parker@bmipublishing.co.uk
Our content marketing packages allows us to position your message across our website through a more editorial style and tone giving your message a more authentic and natural feel. HANDPICKED FOR YOU (x3) - £150.00 • 1 x article • Image • Website link FUN FACT BOXES - £75.00 Our fact boxes are a great way to showcase your destination in a fun and informative way, choose from the enclosed categories and gain listing within our 5 Reasons Why or Featured Destination section located in a prime position.
Categories to choose from: Caribbean Honeymoon / Weddings, Nature & Wildlife, Festival & events, Sports, Caribbean meetings, incentives and events, Spa & wellness, Caribbean cuisine, Cruises, Island hopping.
Membership: chay@caribbean.co.uk Membership and digital advertising: digital@caribbean.co.uk Events and training: florian@caribbean.co.uk Print opportunities: sally.parker@bmipublishing.co.uk
MEMBERS GUIDE
Content Marketing Advertising
RECOMMENDED PACKAGES FEATURE SHOUT OUT - £75.00 Highlight your package or venue offerings in our recommended packages section.
Categories include: Caribbean Weddings & Honeymoon, Experiences, Accommodations, Retreats, Events & Festivals, Food & Drinks for each explore page category. EXPLORE MULTIBANNER AD PLACEMENT - £150.00 Caribbean’s explore pages offer you a chance to display a strong, highly visual destination display in a prime position inclusive of branded logo. The images need to be a minimum of 1200px wide and under 2MB in size.
Membership: chay@caribbean.co.uk Digital advertising: digital@caribbean.co.uk Events and training: florian@caribbean.co.uk Print opportunities: sally.parker@bmipublishing.co.uk
MEMBERS GUIDE
EXPLORE MONTHLY PACKAGE - £299.00 pm Our annual explore package gives you peace of mind and prime placement to showcase your destinations and product offerings to customers exploring the Caribbean. • 1 x Article • 3 x High Impact Header Banner Display Images with Logo • Feature Fun Fact Box • Recommended Feature Shout Out Please Note: There are 10 category options to choose from. Additionally, brand supplies copy for the article.
Special Offers Drive quality leads to your special or last-minute offers using our display ad formats. For all listings please provide a description of your offer (50 words) an image and a link to your website product offer. Add our newsletter blast to amplify your reach. Special offer website description and link - £75.00 Special offer website description + link and + 1 x newsletter blast - £99.00 AD FORMATS - £75.00 • Skyscrapers (Vertical banner ad 120 x 600 - Competition & Offer pages only) • MPU (300 x 250 or 250 x 250 - Special Offers Page)
Membership: chay@caribbean.co.uk Membership and digital advertising: digital@caribbean.co.uk Events and training: florian@caribbean.co.uk Print opportunities: sally.parker@bmipublishing.co.uk
Social Media Marketing Advertising Amplify your reach online by positioning your message in-front of our audience of Caribbean enthusiast across our social media channels which includes Facebook, twitter, Pinterest and Instagram. INSTAGRAM ADVERTISING - £150.00 • Dedicated Instagram Highlight Reel • 1 x Grid Post • Organic Instagram Story Feature • IGTV Advertorial – To increase awareness of your current campaigns • Organic Instagram Stories “Caribbean Hotspots Wednesdays” Takeover FACEBOOK ADVERTISING - £150.00 • Dedicated Post Including Direct Links • Upcoming Events and Offers Promotion • Venue and Packages Promotion TWITTER ADVERTISING - £150.00 • Dedicated tweet including direct links OTHER ADVERTISING OPPORTUNITIES • Social Media Competitions (Including hosting, promotion and data capture) • Other advertising opportunities available on request Please Note: Destination/travel provider to provide the creatives which includes (text, images, hashtags and direct links) Package can be made bespoke to the needs of your brand SOCIAL MEDIA WEEKLY POSTING PACKAGE - £500.00
Email Marketing Advertising With a consumer distribution of over 25,000 and 15,000 in trade you can reach them directly through their inbox utilising our trade or consumer newsletter with an average open rate of 30% for consumers and 40% for trade. Sponsored Newsletters Please Note: 1 x e-blast is equivalent to just one post. Word count of 50-80 words and 1 image TRADE NEWSLETTER E-BLAST - £150.00 CONSUMER NEWSLETTER E-BLAST - £250.00 Membership: chay@caribbean.co.uk Digital advertising: digital@caribbean.co.uk Events and training: florian@caribbean.co.uk Print opportunities: sally.parker@bmipublishing.co.uk
Digital MEMBERS GUIDE
New and improved www.caribbean.co.uk • Inspire consumers • Impactful and Insightful • Great brand awareness • Over 5,000 page views per month
Social Media Over 15,000 combined followers across our ‘Love Caribbean’ platforms. www.twitter.com/_LoveCaribbean www.instagram.com/LoveCaribbean www.facebook.com/LovetheCaribbean
Follow us
The CTO Chapter Team Introducing your CTO Chapter UK & Europe Team…. We are here to help. Any questions? Just get in touch!
We are the Caribbean
Carol Hay Business Development Director
Membership: chay@caribbean.co.uk Membership and digital advertising: digital@caribbean.co.uk Events and training: florian@caribbean.co.uk Print opportunities: sally.parker@bmipublishing.co.uk
Florian Devillers Business Development Manager
Membership: Carol Hay chay@caribbean.co.uk Events: Florian Valmy-Devillers florian@caribbean.co.uk Online Advertising digital@caribbean.co.uk Print opportunities: Sally Parker sally.parker@bmipublishing.co.uk
Membership Guide 2020/21