Get Onboard Now

16 / INDUSTRY CampaIgN

Pulling together

When the going gets tough, the tough get going! Check out our Get Onboard Now! campaign and join our initiatives to put hospitality at the heart of the travel sector’s post-pandemic recovery…

PEOPLE PLANET PROFITS

INDUSTRY CampaIgN / 17

Onboard Hospitality is turning the spotlight on People, Planet and Profits – three pillars of recovery we are championing through our Get Onboard Now! campaign, launched in May. The campaign brings together high-quality senior travel buyers, suppliers and expert opinion to raise the profile of onboard hospitality as a key part of travel recovery post-pandemic.

Our goal

The goal is simple: to push our sector's role up the agenda and emphasise that hospitality is at the heart of every journey, adding real value and joy to passengers across airlines, rail, ferry and cruise. We believe bringing back great travel hospitality is crucial to normalising the travel experience again and actively helps to build passenger confidence. It's not just a 'nice to have', it's integral to restoring the global love of travel.

action groups

The campaign has already established three proactive Action groups to identify and support best practice solutions for the passenger experiences and profitability.

The PEOPLE group is focusing on the talent and skills needed to deliver the best hospitality and how we secure the best talent. The PLANET group shines a light on the ever-more compelling need for sustainability in onboard products, catering and the supply chain; and the PROFITS group is tackling new revenue streams, operational efficiencies, and digitalisation.

Valued support

contributors to the groups include leading longterm players from our industry and young up-andcoming next-generation decision-makers keen to have a voice. They are giving of their time freely to help drive thought-leadership and develop priorities for the sector, working with Onboard Hospitality’s editorial team to show where progress is most needed and how a healthy and happy recovery can best be supported. key names supporting the PLANET Action group are mike Pooley, The Hayward Partnership (THP); Anne De Hauw, IN Air Travel Experience, THP and the International Aviation Waste management Association (IAWmA); matt crane, Aviation

Sustainability Forum, monty’s Bakehouse and SATS in Singapore; Ariane van mancius, Now New Next; Alison Wells, Plane Talking Products; Sunbul Dubuni and Simon Frishemeier, LSg group; caroline Thomson, cST Solutions; Sarah klattWalsh, Sarah klatt consulting and Ellie Parkes, John Horsfall. On the PEOPLE Action’s group, topics of recruitment and retention and nextgeneration transition are supported by Roy Wilson and mike Pooley, of the THP Search, Recruitment and mentoring team; Sinje Wojahn, LSg group; Augustin Scott, director at clip (past winner of the Onboard Hospitality mentoring Award), Sandra Pineau-Boddison, who combines this specialty with her role representing the IFSA scholarship programme; marc Warde owner/director of Niche Free-from kitchen/Libero, and Jennifer Piggott, of Yates+. In the PROFITS Action group debate is being led by Lance Hayward (THP), Job Heimerikx, cEO AirFi; michelle green, Tourvest; Jodi Spicer, American Airlines; Willem Human, Quartus gain & THP; kai kosicki, Expair & THP.Bringing back great travel hospitality is crucial to normalising Learn more the travel experience Throughout this issue you will find coverage of the groups’ work and educational features they have identified as important. The topics are also echoed throughout the Taste of Travel sessions which Onboard Hospitality is moderating during WTcE Virtual (Sept 14-16). Onboard Hospitality editor, Julie Baxter, says: “The best trade publications are not just a space in which to advertise, but a forum for debate, for industry thought-leadership, celebration and progression. As the leading publication for the onboard sector we recognise the challenges our sector faces and believe trade media has a strong role to play in supporting the rebuild and recovery. The industry itself makes the hard decisions and does the hard graft but a supportive, dedicated and positive media partner can do its bit to actively support positive momentum to recovery and the better times ahead.” Look for our campaign logo throughout this issue and join the debate during WTCE Virtual (see p14-15) or by contacting: julie.baxter@onboardhospitality.com catch up on the campaign so far at: onboardhospitality.com/get-onboard-now •