Focus on: Mirus Aircraft Seating

56 / FOCUS ON

Mirus Aircraft Seating

Densification and sustainability are key issues impacting the choice of aircraft seating according to industry insider Ben McGuire…

Ben McGuire, the CEO of Mirus Aircraft Seating, regards cabin densification as the key trend in seating. At the same time, it is important to provide passengers with optimal space and comfort. This is driven by airlines wanting to ensure that space onboard is optimised to capacity while keeping passengers as comfortable as possible.

“In today’s climate, where cabin densification is a priority for airlines, and passengers are also seeking more space and privacy, it is important for seating manufacturers to bridge the gap and balance these demands through innovative and cutting-edge products,” he says.

“At Mirus, we are responding and improving the lives of the 95% of passengers who fly Economy, by giving them increased levels of comfort and space through clever seating solutions. Our new Kestrel seat blends unequalled levels of passenger living space and comfort in an ultralightweight, slimline, fixed back economy seat; boasting a 28-inch pitch and weighing in at just 7.5 kilograms fully dressed,” he adds.

Another priority for airlines is sustainability. Saving fuel is possible by minimising the weight aboard aircraft. “The Kestrel’s design and weight ensures ample fuel-saving opportunities for airlines, consequently offsetting emissions and reducing overall costs of operation,” says McGuire. Additionally, he explains that the look and feel of the cabin aren’t to be underestimated. Airlines want to ensure that

their seating blends well with the aircraft and core branding. It’s also important to retain quality and comfort over time. “We offer flexible customisation It is important to options to our provide passengers with optimal space and comfort customers so that we can deliver the right seating solutions for their unique needs. We also offer Mirus Care – the most generous and transparent warranty policy available on the market – to reassure customers of our commitment to both the quality of our products and our ongoing service,” says McGuire of his company’s aftersales service. •