DAVE PATRICK SANEZ
A DV E R T OR IA L
Philippines
Gears up for 2021 T
Consumer travel aspirations for the Philippines remain high, helped by the prestigious accolades the destination received at the 2020 World Travel Awards: *World’s Leading Dive Destination: Philippines *World’s Leading Tourist Attraction: Intramuros, Philippines PDOT-TPBP participated in 2020’s virtual World Travel Market to retain vital market presence and network with the most important players in the British/European travel trade and media. It also joined the UK’s biggest consumer travel show, Destinations: The Holiday & Travel Show, held in London this January to offer keen travellers inspiration for their long-awaited holidays. While the Philippines is currently closed to foreign leisure visitors, the country has been improving its travel safety protocols and service capacities and has opened up travel routes and bubbles to allow for and promote domestic travel, helping to prepare the country for when it reopens to international visitors. This will be a pivotal year for the PDOT, as it gears up for a healthy rebound, the reactivation of its travel trade and media partnerships, and the intensification of its digital marketing campaign and consumer activations. itsmorefuninthephilippines.co.uk
ERWIN LIM
he Philippines is hugely optimistic about a rebound in the outbound UK travel market, despite the continuing challenges of the pandemic. With 7,000 islands to choose from, the Philippines is looking forward to sharing its award-winning beaches, world-class diving and natural wonders with UK travellers once again. “The UK is our perennial top-source market for the Philippines in Europe,” said PH Tourism Director Gerry Panga. “We put a premium on the British and European travellers who stay longer and spend more, exploring less-visited destinations in our country.” The ongoing mass vaccination in the UK is increasing the market’s confidence and resulting in more travel queries and future bookings for long-haul destinations, such as the Philippines. Panga adds: “Although most Brits are looking at staycations and travelling within Europe in the short term, we are buoyed by their aspiration and demand for long-haul destinations, particularly locations offering sunshine and beaches during this winter season.” The PH Department of Tourism’s (PDOT) London office and the Tourism Promotions Board Philippines (TPBP) have been conducting soft marketing and online consumer activations to ensure that British travellers have the Philippines front-of-mind, under the banner campaign #WakeUpInPH.
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