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Nashville around a four-hour drive from Cincinnati.

“The new flight makes it really easy for us to sell the destination in conjunction with other road trip highlights such as Nashville and Memphis,” said McPherson.

Uniquely Cincy

A presentation showcased what makes this region so different to anywhere else in the USA, including its unique culinary scene, German heritage, abundant street art and affordability.

Kirkpatrick said: “Our region is not just the merger of two states, Ohio and Kentucky, but a merger of two cultures, it’s the end of the North and the start of the South.”

And as for the culinary scene, there’s plenty to keep foodies happy.

“As the gateway to Northern Kentucky and the famed Bourbon Trail, we have seven major bourbon distilleries and 81-plus breweries that visitors can sample, and a must try is our famous

Cincinnati Chili and of course experience our famous Southern hospitality,” Kirkpatrick said.

Agents were keen to know how the region ranks in terms of affordability compared to other destinations in America, especially in the current climate.

Those Travel Guys was the German heritage that dates back to the 1830s. Alongside a thriving German food scene and a host of brewries and beer halls, the region hosts the second largest Oktoberfest outside of Munich.

And for art lovers, there’s hidden gems around every corner from iconic landmarks and Art Deco architecture to renowned art museums, outdoor murals, and BLINK light festival.

The Prize Draw

The evening drew to a close with a prize draw which included £50 Love2Shop vouchers, an £80 bottle of bourbon and a place on an upcoming fam trip.

“I think what is going to surprise visitors about the Cincy Region is the value for money. Prices for food and lodging are very reasonable. It is much lower than New York, Atlanta or Chicago, so it’s a great option for families,” said Kirkpatrick. What most surprised Peter Foster from

Tina Braiden, AmeriCan & Worldwide Travel, winner of the fam trip place said: “I’m so excited to see it for myself after this evening. It sounds like such a diverse region with so much to offer. Who knows I might even bump into George Clooney! (a former Cincy resident).” visitcincy.com