“As a mid-haul destination, Israel is the perfect twin-city break”

Pini Shanni, Israel

Israel’s history and culture have broad appeal – which is why it can be recommended to all travellers.

The county’s buzzing gastronomy and nightlife scenes tend to appeal to younger travellers; the Eilat Mountains and the Red Sea provide adventure-based travel options; the seaside city of Eilat is optimal for family time; while the Dead Sea is ideal for travellers interested in wellness-themed breaks.

Tel Aviv is the cosmopolitan capital of Israel, with its numerous beautiful beaches,

Ministry of Tourism

vibrant bars, pubs and clubs, and leading restaurant scene. Jerusalem, on the other hand, has a vast historical background and extensive culture and heritage whilst Eilat, located at the southern tip of the Negev Desert, tends to attract visitors of a more adventurous nature, as well as those looking for a seaside break in the sun.

Visitors can enjoy a city break, a twincity break, or a seaside resort break that includes hiking, cycling and diving.

What’s new

New flights including El Al’s direct flight between Dublin and Tel Aviv, starting March 26, plus recent openings including the five-star David Kempinski in Tel Aviv, the Golan Heights floating guesthouse on Lake Ram (near Mount Hermon) and three new Browns Hotels in Tel Aviv, are all set to entice visitors this year.

Social and environmental sustainability is a consistent thread in Israeli culture. Israel has a number of new initiatives that include collective and cooperative communities that practice organic farming, recycling and host programmes in eco-tourism.

We’ve now launched our new e-learning program with Travel Uni that covers all the basics on how to sell Israel with confidence, and how to combine the best of the country. israel.travel; israeltravelexpert.com •