Selling Travel Magazine- November/December 2021

Page 16

Globe hopping

16 / Middle East Escorted Touring

Leading

the way For a region as diverse and complex as the Middle East, an escorted tour can offer peace of mind and help to create a more meaningful experience, says Peter Ellegard

I

’m in an ultra-modern hospital in Qatar’s capital, Doha. Spread over four floors, it offers five-star care for very exclusive patients. As I’m shown around its medical museum with my tour group, the displays of stuffed exhibits, skeletons and feathers – not to mention tracks painted on the floor – underline its true purpose. This place is strictly for the birds. Specifically falcons, the ultimate status symbol of this region.

Souq Waqif Falcon Hospital is situated in the heart of bustling Souq Waqif, surrounded by shops full of raptors and hunting paraphernalia. One shop owner proudly shows us a prized bird as hooded falcons line long perches behind. Our tour leader takes us on to explore Souq Waqif’s labyrinthine alleyways of traders selling spice, gold and more, and its camel market. We take a night dhow cruise past Doha’s shimmering skyscrapers, visit the space-age National Museum of Qatar and the Museum of Islamic Art, and enjoy thrilling desert dune-bashing excursions. As we leave Qatar, I feel I have got under the skin of this fascinating destination, thanks to being part of a tour group.

New and exotic

VIEW from Marasi st, Dubai Business Bay and Dubai Canal

The Middle East is made for escorted tours. The exotic cultures, traditions and food of the region’s countries can overwhelm, so having a knowledgeable tour leader throughout helps clients feel at ease, as does the camaraderie of being with a group, sharing experiences and bonding.

With travel restarting, the Middle East is already on holidaymakers’ radars. Key events such as the delayed Expo 2020 Dubai, which opened this October and runs until the end of March, and the 2022 FIFA World Cup, being hosted by Qatar in a year’s time, will help keep it top of mind. G Adventures National Sales Manager Stu Darnley says that destinations such as Israel and Jordan previously favoured by more niche-focused travellers are now increasingly appealing to the mass market, with Jordan in the operator’s top 10 most popular destinations from the UK. “While it may naturally appeal to the older traveller, the Middle East is actually a great option for younger travellers too and there’s a great opportunity for agents to educate customers on what’s on offer,” he adds. Phil Ellis, Titan Travel’s Middle East Product Manager, says: “The Middle East is a fantastic destination to sell all year round, but we’re noticing demand for 2022 holidays really pick up recently.” Egypt has remained popular, according to Abercrombie & Kent Managing Director

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