Girl power showers

Full-length mirrors, separate shampoo and conditioner, and bathrobes and slippers that actually fit, female travellers don't ask for much from the hotel industry. But, despite voicing their frustrations on countless occasions over the years, it seems the needs and wishes of half the population are still not always being met.

A survey of 5,000 female frequent travellers in the UK, US, France, Brazil and China found 90% aren’t getting what they want from their hotel stays.

The poll was carried out by SHe Travel Club, a travel tech start-up launching in the UK which grades hotels by their efforts to meet the needs of women guests – silver, gold or platinum – based on how they meet four main criteria: safety, comfort, services and amenities, and dining and entertainment.

All hotels must meet minimum criteria, including the provision, on request, of a kit containing make-up remover, nail polish remover and sanitary products.

Hotels are also assessed through canvassing of their