Welcome Better than nothing

One particular comment resonated with me during the recent ITM Conference. It was made during a sustainability session, by Catherine Logan at the GBTA: "Don't let perfect get in the way of good."

It's a phrase that perfectly sums up a problem many corporates are experiencing in their struggle to reduce the environmental impact of their business travel. As our cover line says, it's easy to get lost in the details –finding the most accurate, granular carbon emissions data, the complexities of reporting, the myriad of accreditations – but don't let this stop you from getting on with the job in hand.

After all, if you wanted to shed a few pounds for your summer holiday, would you wait until you knew the calorific and nutritional value of every food item? Would you spend weeks studying the effectiveness of all the diets available? Or would you already know that a salad is better than a cake and crack on?

No matter what stage you've reached on your journey, our Sustainability Special is essential reading. We give an overview of the latest developments (page 23), take a closer look at SAF (page 30), reveal what else airlines are doing to be more sustainable (page 34), and then turn our attention to accommodation (page 42). We also reveal the top sustainability innovators in our annual Movers & Shakers list (page 38).

On top of this, we report from our hugely successful Business Travel Lunch Forums – one focussed on serviced accommodation (page 46) and the other on the thorny issue of NDC (page 20), and we ask six individuals to explore an aspect of DE&I that's close to their hearts (page 48). So, what are you waiting for? Get reading!

EDITORIAL EDITOR

Bev Fearis

CONTRIBUTORS

Neal Baldwin, Gill Upton, Felicity Cousins, Gary Noakes & Charlotte Flach

DIGITAL EDITOR

April Waterston

EDITORIAL DIRECTOR

Steve Hartridge

Advertising Sales

PUBLISHER / COMMERCIAL HEAD

Kirsty Hicks

DESIGN & PRODUCTION

DESIGNERS

Matt Bonner, Caitlan Francis and Emma Norton

PRODUCTION & STUDIO MANAGER

Clare Hunter

PRODUCTION ADMINISTRATOR

Steve Hunter SUBSCRIPTIONS

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MANAGING DIRECTOR

Matt Bonner

CEO

Martin Steady

Bev Fearis, Editor