The pursuit of happiness

Travel managers who want to keep their frequent flyers happy, please take note: if possible, make sure they travel on a Wednesday and never, ever force them to fly on a Sunday

According to an analysis of 7 million customer data points from airports in more than 30 countries, Wednesday is the happiest day of the week to fly and Sundays are best swerved.

The revelations come from HappyOrNot, the people who make ubiquitous ‘smiley face’ customer feedback terminals in airports worldwide. If you're not convinced, when the same data was analysed at the start of 2022, the happiest and least happy days to fly were found to be exactly the same. Interesting.

Of the five airport areas compared, the most negative feedback was given by air passengers waiting for their luggage in baggage claim, while the most positive feedback came from those passing through security.

What's most difficult to believe, however, is what the customer happiness data found to be the best time of the day to fly.

According to the analysis of positive customer feedback,