Issue lmi 02 2016 eng by BM srl

euro 4.00

Tassa Pagata/Taxe Perรงue/TORINO CMP ROMOLI/Economy/N - Issue n. 09 Year 2016

LICENSING | BRANDING | MEDIA&DIGITAL | PUBLISHING TRADE MAGAZINE

#02 | 2016 THE MAIN NOVELTIES FROM LICENSORS

KIDS STYLE. THE LATEST TRENDS

FOCUS ON BOLOGNA LICENSING TRADE FAIR

ÂŠ 2015 2015 Hit Entertainment Limited

Nuova linea bicicletta e runner

Trenino Thomas

Scopri la nuova linea di biciclette e runner di

Sam il Pompiere

ÂŠ 2015 Prism Art & Design Limited

NUOVA LINEA DI BICICLETTE BARBIE IN LANCIO

Nuovi cavalcabili Fisher Price

Distribuiti da:

Tricicli Smart Trike

Editorial

Dear Reader, Welcome to this special edition of Licensing Made In. The Spring season is an important one, not only for the concomitance with the Bologna Licensing Trade Fair (4-6 April 2016), but also due to the central time of year for the licensing, editorial and audiovisual industries. As a matter of fact, September is the time in which the main news for the near future is announced. A decisively rich and intense future is coming to light for the industry. Through the following pages, you can have a look at the news that characterizes the business itself, from comebacks to classics and blockbuster movies. The industry is not only made up of licensors but also the licensees, services and retail. In this edition, we are proposing a rich section of case history, with focus on Esselunga and Rollinz, not to mention looking at the

taylor-made licensing experience of T&F for the retail industry. Special and particular attention is paid to the world of children, with trends and styles that are not limited to clothing but also accessories and products for the bedroom, making the young consumer a trend-setter to be constantly monitored. Keeping one eye on the industries related to licensing, this is a period of great change for Italian animation and we have summed up the facts in a dedicated article, together with the digital world that is proving more and more central in the industry and more so for those who operate in the world of kid’s entertainment.

As always, Happy reading!

the paper version of Licensing Made In will be posted to your office by taking out a subscription. Write to info@brands-media.com to request the subscription form! The digital version and copies distributed at trade fairs remain free.

PUBLISHER BM Srl EDITOR BM Srl LICENSING | BRANDING | MEDIA&DIGITAL | PUBLISHING TRADE MAGAZINE

GRAPHIC DESIGN Kaffeina Srl

Tassa Pagata/Taxe Perçue/TORINO CMP ROMOLI/Economy/N - Issue n. 09 Year 2016

CONTRIBUTORS Neal Hoskins, Valentina Ciappina, Giorgia Guizzi, Kay Bird, Raffaella Pellegrino

PUBLISHING, ADVERTISING AND ADMINISTRATION BM Srl Via Garibaldi 5 - 10122 Torino, Italy Ph. +39 011 5622943 info@brands-media.com PRINTING Pixartprinting SpA, a Cimpress Company Via 1° Maggio, 8 30020 Quarto d’Altino VE, Italy

SPECIAL THANKS TO Kidz Global, NPD Group, Melazeta

@Brands_MediaInt

@LicensingMadeInItaly

@Brands Media

@brands_mediaint

#02 | 2016 THE MAIN NOVELTIES FROM LICENSORS

KIDS STYLE. THE LATEST TRENDS

FOCUS ON BOLOGNA LICENSING TRADE FAIR

The editorial staff has taken every care to obtain from copyright holders the authorization to publish the pictures in this issue. In any cases where this has not been possible, the editorial staff would like to make it known that they are available to eligible parties to settle any amounts that are owed. Issue n. 9/2016 registered at ROC number 25906

Contents

COVER STORY Disney

LIFESTYLE Circu

THE INTERVIEW Nicolas Loufrani, CEO - The Smiley Company

MEDIA Animation in Italy

THE INTERVIEW Nadia Caron

DIGITAL The future is digital

NEWS Turner at Bologna

DIGITAL Gamification

NEWS Maurizio Distefano from Angry Birds to Masha

DIGITAL Cartamundi

NEWS Team Entertainment

INDUSTRY CASE HISTORY Kintana

NEWS WBCP

68 53

INDUSTRY CASE HISTORY Sodico

NEWS Atlantyca

INDUSTRY CASE HISTORY The Rollinz phenomenon

NEWS Mondo TV

INDUSTRY CASE HISTORY Grani & Partners

NEWS TLC

INDUSTRY CASE HISTORY T&F. License tailored for Retail

NEWS Rainbow

SPECIALE BOLOGNA LICENSING TRADE FAIR

NEWS CPLG

TRENDS AND RESEARCH NPD

NEWS Mattel

TRENDS AND RESEARCH Kids Global

LIFESTYLE Betty Boop & Popeye

LEGAL AFFAIRS Evaluation of IP rights

LIFESTYLE Kids Lifestyle

NEWS Whatâ&#x20AC;&#x2122;s next

Cover story

Disney FROM THE EXTRAORDINARY SUCCESS OF STAR WARS TO THE RE-LAUNCH OF MICKEY MOUSE A new year enriched with news by name of Disney, from classics to movie events. As every year, Disney is proving to be a trendsetter. The year that has just come to a close celebrated the Italian success of Star Wars, while 2016 is looking at the classic of classics, Mickey Mouse, best loved cartoon character of all t i m e, and n ot o n l y by Italians. To find out more, Licensing Made In Italy JAY VISCONTI interviewed Jay Visconti, VP Consumer Products, Licensing and Retail, The Walt Disney Company Italia. Did the outcome of Star Wars - The Force Awakens, meet your expectations? For Star Wars, it is a case of “promise maintained” considering that the franchise was not so well known in Italy as it was in other countries. We fully entertained the hypothesis that Star Wars would have become the first male property in 2015 and effectively is penetrated the DNA of Italians, from the TV coverage, with the saga’s feedback right up to the Box Office, not to mention all that happened for special initiatives such as that of the Rollinz, a phenomenal social mix of random groups that organized meetings to swap and play games. Star Wars will be the number 1 male property, too, with a clearer prediction respect of last year, with NPD figures that see Star Wars merchandise amongst the most sold toys. Obviously, we foresee a launch of great style for the highly anticipated DVD, out on 13th April, to get everything on par with the Disney system, by way of dedicated retail activity, which will run until the TV series and the old sagas come out. Staying on the toy theme, what new things have you finalized recently? At the last Nuremburg fair, outcry was aroused for the new commercialization of the Disney Princesses. Supporting this property is an extraordinarily unheard of operation,

Mickey Mouse is the number 1 Franchise for Disney and number 1 in the world with $9 billion in retail sales. With 99% of notoriety, Mickey Mouse is amongst the best known characters in Italy. No other character fills the hearts of the consumers across the world. Mickey products are number 2 amongst the purchases for the 2-5 year old boy target and number 3 for boys between 6 and14 years of age (the Minnie products are number 3 in the 2-5 year old girls’ purchases). Mickey Mouse is also the most read magazine of children of 6-13 years of age. There are more than 12 million copies distributed each year with the Mickey theme. ON AIR: we shall see the “Mickey Mouse Clubhouse” on TV in continuation with the Rai Yo Yo channel during 2016; from March to June; the 3rd season will be showing of the short episodes of Mickey Mouse on Disney Channel and Disney XD. Non only TV, but also events, with a Mickey Street Celebration in 2016 that will include 15 cities in Ital y, and with Mickey Mouse Sport, an exclusive project dedicated to the promotion of youth sport putting a positive spin on the subject. IDEAL PRODUCTS FOR children from 3 to 8 years, both transversal and Disney Fan audience.

Cover story

one of the most important plans to have ever been tried by a classic franchise. Dream Big, Princess! was launched in March, with great investment with the free, themed and Disney channels, aimed at both the girls and children targets, other than an important investment online and on social networks. The campaign starts with the timeless stories of the Disney Princesses that, each in their own way and working with their own personal qualities, knew how to make their dreams happen. What will happen over the next few months? What new things should we look forward to on the big and small screens? The news that can be expected in the upcoming months can be put into the following categories: classics, events, boys and tween.

An adventure without borders, timeless storytelling, current mythology , and a multigenerational appeal. Star Wars became the first property in the male target during Christmas 2015 in the Italian toy market. It has grown 191% since last year. The latest movie The Force Awakens was one of the most effective propellers in the Star Wars business. The best result of all time was achieved at the opening with over 528 million dollars at the global box office and it managed the Best Box Office of all time in the USA with over 800 million dollars, overtaking $1 billion in revenue on an international scale and $860 million on the US market. The movie was the best opening in Italy with around 9 million euros at the box office and over 1.2 million people in the audience in only 5 days. Awareness and liking is increasing for Italian youngsters: Star Wars is in fact liked by 79% of youngsters between 6 and 14 years of age. The awareness reached heights of 84% of 6-14 year olds (90% of youngsters between 9-14 years of age). A great launch can be expected in Home Video in April 2016 with themed promotional areas and communication support campaigns. New referenced and product lines are arriving in 2016.

Letâ&#x20AC;&#x2122;s look at them in detail and start with the great classics. The classics can be characterized by a great focus on the Princesses and Mickey Mouse. The latter represents a large slice of revenue for consumer products and the re-launch is also supported by the new cartoon series, coming out in January 2017. The agreements have already been made for the product development both in the pre-school and tween areas. The first products will be on the shelves from June 2016 and a strong campaign is set to begin in September for Mickey Mouse with investments in retail, which includes retail tours with activities and games for children and families. What will we see happen in cinema for children and families? On the cinema events side, Finding Dory is the property of main focus with a complete plan running from June to September. Even with the filmâ&#x20AC;&#x2122;s arrival about 10 years after Finding Nemo, we have historic data available to fully understand how much longevity we can expect from the franchise, regarding where we still sell Nemo products and DVDs today. With an animation product of the highest quality, the

IDEAL PRODUCTS FOR a transversal target of boys between 6-14 years of age.

Cover story

In Italian cinemas in September 2016. By directors Andrew Stanton (Finding Nemo and Wall-E), the new Disney Pixar film tells the story of Dory’s trip back to her childhood memories, on the trail of her family. It is a franchise that continues the legacy of Finding Nemo, the most loved Disney - Pixar film, that took around $1 billion at the Global Box Office, candidate in 2004 for 4 Oscar® nominations.

In cinemas in May 2016, the Marvel brand in Italy takes on an extraordinary business growth in only 6 years: + 1550%. The Marvel titles register record numbers at the Box Office and in the home entertainment segment they are enjoying numerous stable positions in the top 10 best sellers chart. In this film, Steve Rogers (Captain America) is commanding a new team of Avengers, intended to continue their fight to save humanity, but this time divided in two sides. The movie boasts the all-star cast of protagonists with Chris Evens, Robert Downey Jr., Scarlett Johansson together with William Hurt, Daniel Brühl and many others.

MARKETING CAMPAIGN: the campaign began at the end of December 2015 with the airing of Finding Nemo on Rai 3. Continuous investments are being made from May to September 2016, with retail activity, media support, competitions, online and social media campaigns, not to mention events. Partnerships with important consumer product companies and an extended launch of products from Spring 2016.

SUPPORTING CAMPAIGN IN 2016: from the initiatives as ACTION HEROES the plan continues with Marvel Cartoons supporting the franchise on Rai YoYo and on Disney XD; while in October the Doctor Strange movie is set to come out and in December the Marvel Universe Show will be upon us.

THE IDEAL FILM FOR families with children of 4-8 years, Pixar fans, Disney fans

IDEAL PRODUCTS FOR all generations, Marvel fans, youngsters and adults.

expectations are naturally and absolutely high. The main licensees are all on board, for clothing we have the main specialized retail chains, while on the food side we are launching a new Dory ice-cream with its own special recipe. Also in this case the support plan is strong and will start in April, going live between May and June with powerful activity in retail, television campaigns and territorial marketing. We are still first in the boys target thanks to the new Marvel and Star Wars. In particular, with the Marvel movie, Captain America Civil War, which comes out in theatres in May. The Hero Up campaign will be launched, involving TV and stores, where kids can participate in competitions about the eternal diatribe between Captain America and Iron Man. Where retail is concerned, the target is definitely a younger one respect of the cinema which draws in both youngsters and adults.

The series “The Alex & Co” is already entered in the homes of millions of teenagers. The key el ements are: friendship, music, school and love. ON AIR: the 1 st season debuted on Disne y Channel in May 2015, the 2nd in September 2015, while the 3rd will debut at the same time with the BtS 2016. Soon the series will debut on free TV, with social and web support. In winter 2016: a new movie at the cinema.

Is the Tweens target, on the other hand, staying central in your tv editorial line? Exactly. After years dominated by Violetta, we have the Italian TV series, Alex & co, and Soy Luna, the new TV series produced by LATAM in collaboration with Europe. Soy Luna will be accompanying us through the months with a similar format to Violetta. The style guide available from licensing partners is looking great, linked to evergreen themes for youths

PERFECT PRODUCTS FOR kids 6-12 years.

Cover story

DOC MCSTUFFINS The TV series for pre-school children with a magic touch, that teaches children how to take care of themselves and others. The notoriety of the character overtakes 81% of little girls in the 0-5 years category. 54% of 0-5 year old girls (1 in 2) are great fans of Dottie, and she is the 3rd preferred character for the girls 0-5 target. Around 1 in 3 girls bought a Dottie product in 2015, meeting 11 million individuals of over 4 years of age (20% of the total population) and of those, 1.7 million were between 4 and 7 years of age (78% of children that fall under this target).

Luna is a 16 year old girl who moves from Mexico to Argentina and has a great passion for ice skating and singing. The key element is music with 22 songs and music videos. ON AIR: the first series is on air from May 2016 on the Disney Channel MARKETING CAMPAIGN: on air campaign on Disney Channel and digital teasers

ON AIR: the series will have new content until 2018 and a dedicated theme every year: 2016 Pet Vet (Dottie becomes a little vet); 2016/2017 - Baby McStuffins (Dottie will have a baby doll) and 2017-2018 Toy Hospital (Dottie opens a real hospital).

IDEAL PRODUCTS FOR girls 6-12 years.

IDEAL PRODUCTS FOR girls of 3-6 years

such as love and music. Also Alex & co., the new local production that has already become a cult series amongst Disney Channel fans, is hitting the same target of 8 to 12 years of age. How will these newcomers be represented on the publishing and digital sides? Publishing follows the consumer products of Disney and we are present with all of the cited franchises. Partners will develop new products for the upcoming seasons. On the digital side of things, the same route will be followed and numerous themes apps will be available. It is the first time for Disney at the Licensing Fair in Bologna. What are the underlying reasons for this? I am a supporter of promoting the industry and am proud that Disney Italia will be part of an even that creates a community with the operators of the sector.

The interview

Nicolas Loufrani INTERVIEW WITH NICOLAS LOUFRANI CEO, The Smiley Company The Smiley Company is today one of the TOP150 licensors in the world, with over 230 licensees generating an annual turnover at retail in excess of $200 million and selling more than 13 million products year round. The SMILEY® trademark is registered in over 100 countries and in more than 12 product categories that cover a broad range of consumer products. According to a recent Toluna survey Smiley has 97% recognition across the world as a symbol of positivity and over 4.3 million fans on social media.

Licensing Made In i n te r v i e we d N i c o l a s Loufrani to learn more about the strategy behind the success of this brand, with a focus on the digital front of the brand and its next steps. THE SMILEY COMPANY. ORIGIN AND GROWTH This year Smiley Company celebrates its 45 th anniversary since your father first created Smiley. It started out as an innovative idea to promote happiness and positivity in 1971. My father Franklin was a young journalist who was challenged by France’s most respected newspaper editor, Pierre Lazaref, to create a new way of highlighting good news at a time when the news was full of pretty depressing stories. So in the Autumn of 1971 he created Smiley, a hand drawn illustration aimed at spreading happiness and which was first published in France Soir newspaper on New Years Day 1972. This was used by a host of Europe’s leading newspapers to highlight the bright side of life through uplifting new stories. Before long, this promotion gained traction and an icon and brand was born, as he started to expand the brand from just licensed promotion to a full scale licensing program. When I joined the business I wanted to move Smiley away from its traditional ‘nuts and bolts’ consumer licensing model and reposition it as a standalone lifestyle brand. So we invested heavily in our design and marketing studio, as well as category specific brand teams and this has caused real growth recently. NICOLAS LOUFRANI

So tell us how you achieved this recent growth Nicolas? At Smiley product creativity is absolutely key to everything we do. Our London based design studio analyses trends and develops style guides that focus on innovation, creativity and a unique approach to every single product we create to showcase our design visions of the brand, whilst ensuring everything we do reflects the brands DNA and is based on its philosophy and values. Product creativity and visual impact is absolutely key in everything Smiley does and because of this Smiley has made significant investments into design studio, by in recruiting the best people in the industry and making available to them the most cutting edge design equipment available. We also have specialist brand teams coming from licensee specific industries who understand the needs of each and every licensee and can support them through the approval process and ensure that Smiley’s DNA is maintained across all products right from design, through to POS and marketing. Finally Smiley goes that extra mile to lend support to partners by offering marketing assistance, from creating advertising campaigns, designs for POS and packaging, as well as helping to create exciting exhibition stands for trade shows and eye-catching window displays. Smiley Studio utilises videography, photography, content seeding, competitions and tailored social media campaigns to suit individual partner needs, delivering real ROI and creating engaging and bespoke content for their products,

The interview

When I joined the business I wanted to move Smiley away from its traditional ‘nuts and bolts’ consumer licensing model and reposition it as a standalone lifestyle brand

which consistently sees millions of impressions and thousands of click through directly to their consumer touch-point.

using expressive emotions made from punctuation marks (ascii emoticons). Hundreds of these had been created as an art form but only :) and :( and were really understandable and being used. It really made sense for me to start experimenting with our Smiley to create animated faces that corresponded to the pre-existing emoticons made from plain punctuation marks and also to enhance them more for an interactive use in digital. We decided to create a dictionary of emotions and started creating what became a collection of thousands of different icons. We then registered these designs with the United States Copyright Office from 1997 to 2000 and started publishing all of our newly created emoticons as .gif files on the web in 1998. These were the world’s first graphical emoticons used online.

Smiley is recognised as a real fashion icon and it is still your best selling category We work really hard on developing collaborations with taste-making designers. In the last 12 months, we have enjoyed partnerships with some of the world’s cool est designers, including Anya Hindmarch, Ami Paris, Fendi, Giuseppi Zanotti, Joshua Sanders and Moschino. Smiley also have collections accessible to the mass market through some of the high street’s most popular multiple retail chains like Etam, H&M, Primark, TopShop and Zara creating a really unique offering for the consumer that is at once catwalk-ready and also high street-attainable. Also Smiley’s iconic connection to popular culture, and intrinsic message of happiness has given us a cult status in the world of fashion and with the leading opinion formers today. As a symbol for positivity, rather than a brand-endorsement logo, tastemakers feel comfortable wearing it. Our unique logo positioning unifies people and is allinclusive. In the last 12 months, Smiley has been worn by Pharrell Williams, Miley Cyrus, Nicki Mina j, Robert Downey Jr, Katy Perry and many more. THE CREATORS OF EMOTICONS You created the world’s first emoticons. What was your inspiration behind that? When I joined Smiley in 1997, the world was in the midst of a technological revolution. Text messaging and email were moving to the forefront of communication and I really started noticing people

The interview

We have a great team, the best creativity and a long lasting relation with the best licensees and retailers

In 2000 we re-launched our website with all our icons as smileydictionary.com and the slogan The official Smiley dictionary. I was the first to foresee Smileys as a new form of language and to promote that idea and we then made our official Smiley dictionary available for download on cellular phones. It was shortly afterwards that we started licensing the rights for our graphical emoticons to different telecom companies that included Nokia, Motorola, Samsung, SFR (vodaphone) and Sky Telemedia. At this time they were used for black and white pixel banners. We also launched the first email service offering over 1000 icons sorted by category to use in correspondence, as well as a toolbar enabling people to insert still and animated icons in emails and IM messages. After creating these graphical emoticons, we registered the trademarks for a new brand and intellectual property â&#x20AC;&#x201C; and SmileyWorld was born! This allowed us to create a collection of icons that expressed thousands of emotions and could be applied to a variety of products. Through this we created loads of new business opportunities, and also attached the brand to a whole new generation of Smiley consumers - the digital natives! And how has that equated into business today? Smil e yWorld enjo yed unprecedented success and growth in 2015, where emoticons became a mainstream licensing trend. Whilst billions of emoticons were being sent every day the demand for displaying emotions on products grew exponentially. With over 5% increase in unit sales from 20142015 and turnover at retail exceeding $130 million, SmileyWorld has not only seen successes within apparel, where we sold 3.2 million units in the last 12 months, but also across a wide range of categories. We have rapidly expanded into FMCG, with a

The interview

We see food, back to school, stationery and small gift items as some of the most important lifestyle products for kids and teens today. They create a halo effect for the brand number of new deals in place and more than 10 new products launched in the last few months alone. This is creating a variety of new opportunities across all of our food categories with the ma jority of these products incorporating our 3D render Smileys. SmileyWorld is also one of the ma jor players in the back to school market, where we have significant retail exposure throughout Europe. Our licensing partnerships with Herlitz, Lannoo Publishing, Alpa, Franco Panini and also NICI Gmbh, all have just had a very successful sell. Finally our publishing division continues to go from strength to strength. French licensee Dragon d’Or, a partner since 2013, has sold over 500,000 books in France alone and will have published 37 titles which has led to their parent company Grund signing a global distribution deal off the back of these successes. We are using this as a platform to develop new titles and exciting formats that includes new sticker books, journals, calendars, art and crafts and coloring books.

and have many   new partnerships and retail promotions  with ma jor European high street and mass market retailers coming in 2016. We expect to continue our growth in France, Germany, Benelux, Italy like previous years (56% in three years). We will also be launching hundreds of new products with over 30 new European licensees. We are also expecting growth for our Smiley baby brand, with several ma jor partners, including a DTR with the Orchestra- Premaman group. Finally as you know we are also in pre-production on a ma jor animated kids TV series , Smiley Kids, which we are producing in partnership with some of the biggest and best names in the broadcasting industry. This will present some amazing new licensing opportunities for our partners globally.

And what are your plans for the next 12 months? We expect the brand to sell out even better than previous years, the Emojicons :) craze among consumers is very favorable to us. When a trend you have created and nurtured for 15 years is finally picking up big time, it is the one with the largest presence that will benefit from it. Whilst we celebrate our 45th anniversary we are continuing  to grow the Original Smiley brand

The interview

Nadia Caron INTERVIEW WITH NADIA CARON Licensing Made In interviewed Nadia Caron, Senior Director of licensing management for the Italian Viacom International Media Networks Italia, having recently filled the position in January of this year.

Nadia, wh at are the goals for the near future in your new position? My first goal is definitely to capitalize the top results th at were managed in 2015 within our core sector, kids, with the success of both our television seriesâ&#x20AC;&#x2122; and movies. Our ambition is to keep NADIA CARON building up success in the pre-school area, where we have properties of great success: Paw Patrol, that gives us great results, both on the channel and in Consumer Products, Blaze and the monster machines, which is ever growing and has already enjoyed great feedback from the market, for this reason we are working on a launch plan for the forthcoming summer. Shimmer&Shine, a girls property on NickJr last year, is already looking very promising and, for this franchise in particular, we are working on a launch plan for the Autumn/Winter 2017 season. Our other mission is that of intensifying our presence on the teen target, aiming at new developments, thanks to the support that we have from the new Nickelodeon branded channel, TeenNick, launched last December. Where are the Viacom brands standing on the Italian market, right now? Viacom International Media Networks Italia has a full profile that allows us to be a hit of the market in a wide scale traverse manner with various targets. We have the Nickeoldeon brand, which is comprised of NickJr, Nickelodeon and TeenNick, with which we intercept the kids target, from pre-school to teenagers; the MTV brand, which is an iconic one in itself, always in forefront and with a strong following amongst 15-34 year olds; Comedy Central, which allows us to work with a more adult target and with the new arrival of the Paramount Channel, we are happy to make the most of this brand, too.

PAW PATROL

SHIMMER&SHINE

The interview

SPONGEBOB

NINJA TURTLES

On which categories and areas will you be pushing the most? Toys and apparel are both beneficial for us and for our properties, they will therefore be the most important categories that we’ll be maximizing more and more as the year goes on to hit other segments as much as we can, such as Home, Furnishing and Personal Care. For the Food category, we’ll be deseasonalizing business to ensure us a better visibility of the shelves, outside of the main holidays, as well. We’ll also be very much aiming at loyalty programs and offers, while another sector that will see great progression over the next few years is Recreation, as we reinforce the Nickelodeon brand with on the ground activity.

PAW PATROL ON AIR ON: Nickjr and Cartoonito The fun animated series follows the adventures of 10 year old boy, Ryder, and his six puppies who are always ready for action, the Pa Patrol. TARGET: Boys and girls, 2-6 years of age.

SHIMMER&SHINE ON AIR ON: Nickjr and Cartoonito A pair of clever apprentices who often end up in trouble in the name of helping their best friend. TARGET: Boys and girls, 2-6 years of age.

BLAZE AND THE MONSTER MACHINES

In your opinion, how important is stabilizing a new approach with the licensee based upon a complex marketing and communication project rather than solely concentrating on selling the license itself? This step is absolutely strategic. Our company is multinational and brings forth, other than licenses, the support and synergy with all of the departments in a constant dialogue in order to obtain a well rounded approach. TV channels have their relative websites and social network pages, the marketing and communication area, the events thanks to the Brand Solutions department and, last but not least, the Viacom Advertising concession. Together, we are able to construct ad hoc packages for licensees with an offer and an approach that is adapted to the needs of all parties.

ON AIR ON: Nickjr and Cartoonito The first pre-school animated series that focuses on the STEM method (Science, Technology, Engineering and Mathematics). TARGET: Boys and girls, 2-6 years of age.

NINJA TURTLES ON AIR ON: Nickelodeon and Super! Teenage Mutant Ninja Turtles is the actionpacked that has given a new life to the already well known Leonardo, Donatello, Raphael and Michelangelo. TARGET: Boys and girls, 2- 14 years of age.

How central is the relationship with the retail world becoming? Once the licensee’s package and the products in our portfolio are consolidated, we will be looking at creating contacts with the retail world that are more and more synergic as time goes on in order to give the correct amount of visibility to our brands, to think up and create activity that takes the consumer in and allows the fan-base loyalty to grow.

SPONGEBOB ON AIR ON: Nickelodeon and Super! SpongeBob is the iconic symbol of Nickelodeon. The yellow sponge lives in Bikini Bottom in a house shaped like a pineapple, and he works in the most famous fast food joint in the city, the Krusty Krub. TARGET: from infant to adult.

News

Turner TURNER AT BOLOGNA WITH THE 2016 - 2017 NEWS The licensing division has been managed by Ilaria Rossi since January. Turner, - part of the TimeWarner group, Italian editor of the Cartoon Network and Boomerang kids channels on the Sky platform, and the Boing and Cartoonito channels on DTT, in joint-venture with RTI Mediaset - is present at the Bologna Licensing Trade Fair 2016 paying special attention to the ILARIA ROSSI 2016-2017 news. First of all, the awaited return of The Powerpuff Girls: the TV series that has been representing a real trend amongst fans of all ages for years. The brand new series that tells the stories of the mythic heroines, Lolly, Dolly and Molly, intertwining their adventures with important lessons such as of friendship, love and solidarity, on air from 19th April on EMEA on Cartoon Network Italia. A new generation of boys and girls will get to know the three little heroines with superpowers through the new episodes as they try to save the world everyday before going to bed. The re-launching of the property also foresees collaborations with some international designers such as Moschino and Joanne Stoker. Important news is almost upon us regarding Adventure Time, the series created by Pendleton Ward that is set in the magical post-apocalyptic surreal world of Ooo, capturing the attention of important partners such as Dr. Martens and Desigual. The multi award winning series, on air on Cartoon Network and Boing, has had two important brand ambassadors such as Jovanotti and the famous YouTuber Favij. Bologna is also a fine occasion to present properties that are already amidst great success such as The Extraordinary World of Gumball and CNO Originals, other than the grand

2017 return of the brand new and eagerly awaited Ben 10 series. Turner’s franchises are represented in Italy by Boing SpA, where they are also shareholders, commercializing properties such as Holly&Benji and Doraemon as well as the Cartoon Network Originals. Great attention is also paid to the rebranding of Boing that foresees a fresh new look for the Animadz, loved characters of the channel. In March, Bo, Bobo, Dino, Maissa, Katrina and Otto look forward to a brand new ‘vinyl toys’ inspired style, a type of trend setting toy that comes from the world of design, which proves to be aspiring while sticking with the toy world. Last but not least, the Cartoonito properties that are aimed at pre-school children such as the fun and playful shiny shapes for the little ones, the Cartoonitos, are not to be missed.

News

Raicom RAICOM. CONTACT POINT BETWEEN CONTENT AND BUSINESS The RaiCom activities are numerous and they are made up of, amongst other things, the editorial and multimedia initiatives, which are target consumer oriented, and the commercialization of Rai content for new platforms, not to mention the distribution of audiovisual Rai products across the world. RaiCom also manages the original Rai Eri editorial brand. As far as Consumer Products are concerned, RaiCom deals with design, creation and distribution of original products that are inspired by programs that are on air with Rai channels, managing their own brands and operating as an agency for other international licensors. The strong point of RaiCom is the synergy that they create with channels, with particular reference to children’s channels, such as Rai Yoyo and Rai Gulp, rather than with programs that are consolidated by general channels, such as La Prova Del Cuoco, (which imitates the BBC’s ‘Ready Steady Cook’) and Detto Fatto (an Italian cooking show). This gives RaiCom great value, helping it to stand out as a warranty point for those international licensees who may be looking for a solid Italian partner that is strongly connected to broadcasting, rather than searching for guarantees for continuous licensing projects by way of durable television programs. RaiCom is connected to the world of Italian animation, from the original organization (and earlier still, from RaiTrade) to Cartoons on the Bay, Television Festival for Children and of Cross-Media products (7th-9th April, Venice, Palazzo Labia), to the attention that is pointed at the animated series that are co-produced by Rai Fiction and then aired on children’s channels, depending on their potential licensing development. The festival in particular has been a laboratory for technological, stylistic and theme-based evolution for over twenty years, and has brought the phenomenon of cross-media to the attention of the various operators in the sector. RaiCom has also begun to offer itself as a real life editor, developing and launching products through its own distribution channels, not to mention projects that are coedited with the most important Italian editorial groups. This is the case with the monthly magazine Detto Fatto, with 250,000 copies sold at the

launch of the magazine, and also with Masha and the Bear (for which RaiCom manages a part of the rights), with over 700,000 copies of the magazine, co-edited with RCS, sold. At present, RaiCom is focusing its attention on the new animated series Life in the Jungle- to the Rescue!, which has already given life to numerous licensing agreements: form toys with Giochi Preziosi to puzzles by Ravensburger, also published products with Rai Eri at the newsstand in co-edition with RCS; in personal care with Rolly Brush, the Easter eggs by Grani and the chocolate items by Walcor, not to mention the sticker albums by Gedis, and the Grani flowpacks, bubbles with Villa Giocattoli, tissues by Cleanpaper and last but not least, stamps with Multiprint.

News

Maurizio Distefano FROM ANGRY BIRDS TO MASHA, A RICH PORTFOLIO FULL OF SUCCESSFUL PROPERTIES Maurizio Distefano Licensing will be attending this year’s Bologna Licensing Trade Fair, and will be bringing some massively popular TV and film brands

ANGRY BIRDS A video game designed and created by Rovio Entertainment, was released in December 2009, recording more than 12 million downloads in just 10 months. By July 2015, games in the Angry Birds series had reached an incredible three billion downloads, making it the most downloaded application of all time. Today Angry Birds is a global phenomenon, inspiring new games series, toys, books, theme parks, TV shows, and now a movie. The Angry Birds Movie reaches screens worldwide in June and is attracting a fast-expanding licensee base across numerous categories.

ALVINNN!!! AND THE CHIPMUNKS It has been one of the biggest kids’ music shows of recent years. Now an all-new version, Alvinnn!!! and the Chipmunks brings back the fun with a new design, innovative animation and a new original song in each episode. The cool characters, funny stories and musical elements, combined with a charming family story showing the trials and tribulations of a single parent struggling with six small hyperactive chipmunks, have already made it popular on free-to-air and satellite channels.

MASHA AND THE BEAR It is the best-loved animated series for pre-schoolers in the whole of Europe. In Italy the television series has reached audience peaks of 6.8% per episode, the movie Masha and Bear: Friends Forever earned € 4,340,000 in just 19 days and a new spin-off series, Masha Tales, airing on Rai YoYo from the second quarter of 2016. Meanwhile, the Masha and the Bear Live Show is touring all the ma jor Italian cities to great acclaim. As well as a strong presence on Rai YoYo and Dea Junior satellite channel, the adventures of Masha and her friend have been streamed by fans on Chili, on Infinity, on the Youtube platform (more than 12 million views already), on the Masha and the Bear website and on the brand’s official Facebook page.

TOPO TIP Topo Tip is the star of the best-selling books published since 2003 by Giunti Editore and translated into 32 languages. With over 10 million copies sold worldwide and more than two million in Italy alone, it’s no surprise that viewers and the licensing industry have been eagerly awaiting a Topo Tip TV series. And now it’s here! The 52 x 7 minute 3D animation, co-produced by Studio Bozzetto, Studio Campedelli, Giunti Editore, RAI and the German company m4e, will be broadcast by Rai YoYo starting from the second quarter of 2016. An additional 26 episodes will be ready for broadcast by the first quarter of 2017.

News

Team Entertainment CALIMERO WEB CONCEPT STORE 3.0 The first Web Concept Store by Calimero is born! The little black baby chick that has been moving entire generations for over 50 years is ready to accompany you all in the new digital world!

FROM LEFT MARCO PAGOT, MARIA ROMANELLI, ROBERTO CAZZARO

Team Entertainment, a marketing, licensing and merchandising company, that manages, amongst other brands throughout the world, Calimero, created by Nino Pagot, Toni Pagot and Ignazio Colnaghi, has joined forces with Unique Multimedia web agency, which specializes in strategic marketing, development of web platforms, loyalty programs, e-commerce and digital advertising, in the development strategy of this great classic, in an innovative project that unites the real world with the digital world, a unique experience for children and their families alike.

From 1st April, dedicated to the 0-6 years target, the official website will be online, www.calimero. com, in 3 languages (Ita - Fr - Eng) packed with media content, games, fairy tales, drawings and activities. It will soon be adapted for localized websites (to follow the local language and culture) in the various countries that already know of and follow Calimero and his friends. An cozy universe, safe and educational for children whilst being fun for the rest of the family who know how to appreciate the special, exclusive and interactive content. A large part will be dedicated to the users interacting with the character (user generation content) and share their own stories, tales and creations. The Web Concept Store will create a community on other platforms, both digital and social, and with this in mind, the Facebook page will also be launched at the same time (Calimero Official), not to mention the Twitter, Instagram and Pinterest accounts. A family safe app that is adapted to tablets and smartphones will also be available, to make it possible to enjoy the content, play games and interact with Calimero and his friends in a safe manner. By June we will also discover the e-commerce platform: a real virtual store where it will be possible to catapult into the world of Calimero and buy lots of products from licensees all over the world: Ferrero, Giochi Preziosi, San Carlo, Mondadori, Hachette, Panini, Albin Michel, Jumbo, Nelson Verlag, Simba, Androni Giocattoli and many others. The goal is to reach more than a million subscribers by the end of 2016 and to expand the content that is already present in the Concept into further languages. Staying with the pre-school target, the Concept Store will be enriched with content and products based upon other characters for the same target audience such as Peppa Pig, Masha and the Bear, Heidi, Paw Patrol and Lego.

News

WBC P WARNER BROS. CONSUMER PRODUCTS SOARS INTO BOLOGNA With unprecedented content support for entertainment licensing portfolio and global initiatives. With a powerhouse portfolio of entertainment properties -anchored by a theatrical slate of tentpole films, a fandriven TV portfolio, global initiatives with immersive worlds, all new animated content developed for younger fans, and a diverse lineup of pop-classic favorites - Warner Bros. Consumer Products (WBCP) soars into Bologna Licensing Trade Fair 2016 with an unrivaled lineup of content support and partners that will drive its licensing, merchandising and retail business in 2016 and beyond. WBCP arrives with an unmatched portfolio of content and product offerings, led by the most anticipated feature film events of 2016 - DC Comics’ Batman v Superman: Dawn of Justice, the first time fans will see Batman and Superman together in a theatrical event; DC Comics’ Suicide Squad, the first-ever theatrical team up of some of the most iconic SuperVillains; and from J.K. Rowling’s Wizarding World, Fantastic Beasts and Where to Find Them. Following some highlights. Batman and Superman – First Time Ever Together in a Theatrical Event! For the first time ever, fans will see Batman and Superman

together in the theatrical event of the year in Batman v Superman: Dawn of Justice. The tentpole film will help drive the Batman and Superman franchises to new heights, offering licensees and retailers new opportunities to reach fans of all ages. Batman v Superman: Dawn of Justice will be supported by an impressive list of licensees, including global toy partner, Mattel, with a wide range toy line, including action figures, role-play, playsets and collectible figures, highlighted by the fan-favorite Movie Masters line. Also supporting Batman v Superman: Dawn of Justice will be The LEGO Group, global construction partner; Rubie’s Costume Co. with a wide range of costume products based on the entire DC Comics portfolio, including Batman v Superman: Dawn of Justice; and Thinkway Toys for role play items. Additionally, apparel and accessories collections from Ovs and Upim, and footwear from Converse, with a graphically

News

unique inspired line for Batman v Superman: Dawn of Justice; among many others will support the film.

Hero Girls franchise, an exciting new universe of Super Heroic storytelling that will help build character and confidence, and empower girls to discover their true potential. Developed for girls aged 6-12, DC Super Hero Girls stars the female Super Heroes and SuperVillains of DC Comics during their formative years. DC Super Hero Girls will take the girls space by storm when it launches this fall as it plays out across multiple entertainment content platforms and product categories to create an immersive world. Featuring a completely new artistic style and aesthetic, this unprecedented initiative will include digital content and TV specials, while made-for-videos, publishing, toys, apparel and other products will begin to roll out in 2016, providing opportunities for girls to interact with characters, learn about the storylines, and engage in customizable play.

DC Comics’ Super-Villains Team Up for First Time in Theatrical Film As the power of Warner Bros. Pictures’ and DC Entertainment’s film portfolio shows its strength, WBCP will also offer a targeted licensing and merchandising program focusing on collectors and adult fans in support of Suicide Squad, the first film to feature many of DC Comics’ iconic Super-Villains as a team, including Deadshot, Harley Quinn, Killer Croc, Boomerang, Katana and The Joker, as the second theatrical release from the Studio’s DC Comics film slate rolls out. From J.K. Rowling’s Wizarding World The wizarding world continues to delight audiences with Fantastic Beasts and Where to Find Them, J.K. Rowling’s screenwriting debut, which marks an expanded creative partnership between Warner Bros. Entertainment and J.K. Rowling, and which will be fully supported by WBCP to offer fans an exciting licensing and merchandising program. Fantastic Beasts and Where to Find Them, the first in a new film series from J.K. Rowling’s Wizarding World, is inspired by Hogwarts textbook Fantastic Beasts and Where to Find Them, and the adventures of the book’s fictitious author, Newt Scamander.

The LEGO Group will also be key to building the DC Super Hero Girls franchise, leveraging their experience and success engaging girls in creative construction play to bolster this universe through an array of LEGO building sets designed to inspire girls’ imaginations. The Random House Books for Young Readers imprint of Random House Children’s Books has been appointed the master publishing partner for the franchise and offers a portfolio of books that will bring the DC Super Hero Girls world to life. Global partner Rubie’s Costumes will also offer a wide range of costumes based on the various characters. Additionally, consumer products partners around the world will be engaged in creating a merchandise line dedicated to DC Super Hero Girls across all key categories.

DC Super Hero Girls Empowers Girls to True Potential In a revolutionary partnership, WBCP, DC Entertainment (DCE), Warner Bros. Animation (WBA) and Mattel have joined forces to launch the DC Super

News

Atlantyca AN INTENSE YEAR FULL OF CHANGES FOR ATLANTYCA, TOO We have found out about news and future developments from Marco Piccinini, Licensing Manager for Atlantyca. Atlantyca is state of the art today, between IP and development of the internal divisions. A t l a n t y c a Entertainment h as been confirmed as 100% Italian leader i n t h e c h i l d re n â&#x20AC;&#x2122; s entertainment sector for 2016. G er o n i m o S ti l to n ended up in the top 20 of pre-teen books sold at the end of 2015, with an impressive 7 titles MARCO PICCININI in this classification. Geronimo Stilton is even number 1 also for the general classification of authors, and this figure speaks volumes about the success of the phenomenon in Italy. Today, the languages in which the books are translated have risen to 47, and the copies sold skim 128 million from Canada to Australia, from China to South America. In Italy Atlantyca works with the best publishers, such as Mondadori, Salani, DeAgostini and RCS. Subsequently, Atlantyca sells publications throughout the world to pillars of the publishing world such as Scholastic, Planeta Edition, Alben Michel, Random House, Gakken, 21st Century and Hachette. Atlantyca also produces the TV series, thanks to the cofinancing with RAI, which consequently guarantees that the program will stay on air in a consistent and stable manner on the RAI channels. The development of the Web side of things, Digital and Social, is thanks to one of our internal divisions, and this is so also for the live productions: the musicals and events have increased in both number and quality and, from this year, they have an independent division, which is guided by Rachele Geraci, bringing the Geronimo Stilton musicals to Canada, Spain, Benelux and The United States. Atlantyca Licensing completes this route of brand extension, which takes the book to consumer products, to the various promotional activity and the strategic partnerships.

News

The model that made Geronimo Stilton a global franchise is now ready to be applied to other Atlantyca properties, such as Bat Pat, which is still to be released and is in the phase of great expansion in Europe, thanks to incredible predictions from publishers, TV channels and licensees who are currently working through agreements.

us to act with efficiency: we are set to present only the series’ that have a continuous and confirmed schedule, in Italy. H2O started on Super in February 2016, and the 78 episodes will air twice a day for 2 years. Pre-teens are already responding well to the TV program and we are currently negotiating the licences.

Which are the IP’s that are grabbing the most attention for the near future? Geronimo Stilton is still our peak property. The success of the book is that which has been applied for brand extension, both by applying the license to categories, which are adjacent to the original experience - the book - such as Stationery, Paper Goods, Games & Brain Challenge Activities, and by introducing other categories, such as Apparel, Lifestyle, Accessories and Homeware to the bookstore. Another IP is Geronimo Stilton Animation: in 2016 26 new episodes are out. On air continuously since the year 2009 on RAI Gulp, where the already transmitted episodes register a share of 38% still today. the third season will be on air from October 2016, also on RAI Gulp. The series uses the extraordinary narrative content of the franchise, it offers fun and adventure that is well balanced with educational content. The graphic project is set to identify representative reoccurring themes that show up throughout the 3 series’, transforming them into graphic themed chapters. 2016 will also be the year of Bat Pat, with a new series of 52 episodes, produced by Atlantyca together with IMIRA and Rai. Bat Pat is an extraordinarily expressive character who is iconic and versatile. The first 6 episodes will be made into 6 books, published in Italy by Mondadori. Moreover, e are closing the first agreements for the license on an international scale.

Any special projects in development? The collaboration with SEA continues: Malpensa has been voted the Best Airport 2015 by ACI EUROPE. The choice to become a Family Friendly Airport was initiated in 2012 and the activities that have been realized to meet this objective have been personalized with the Geronimo Stilton label since day one. Today Malpensa and Linate offer a unique service to families, made even more unique with the Geronimo Stilton aspect. Family Lane, dedicated to security, play and entertainment during waiting times, signpost and keep the public updated by way of their website, which offers up to date information and advice on how to live the airport experience in the best possible way. The meeting between excellences always brings great results, and we are working to evolve this activity to something continuous and fixed, given the great results that have been obtained. This year, other than the book - Il Decimo Viaggio nel regno della Fantasia - coming out, there will be a book that has already been defined as a CULT: Le Origini del Regno della Fantasia. A book of exceptional format, foreseen to come out at the end of November and supported by TV campaigns, it is already considered to be the most anticipated book for Christmas 2016. The publisher is planning out a rich marketing campaign to support the string of Fantasies, that will begin in September and go ahead until Christmas, and we are collaborating with retailers from all sectors to get to know the best products on the shelves.

To finish up, we would like to mention the agreement between Atlantyca and ZDF, German broadcaster and production company, who has entrusted us with their whole portfolio of production, both for the selling of TV rights, and for licensing. This partnership enables

News

Mondo TV MONDO TV LETS THE LITTLE ONES LIVE THE MAGIC OF SISSI Mondo TV is one of the main European producers and distributors of animated series, with over 50 years of experience and over 1600 animation episodes produced. The group is now focusing the next licensing strategies on the new series inspired by Sissi with great expectations for licensees. Sissi, the Young Empress, is one of the historical figures that has captured the collective imagination of the most, above all females and Mondo TV continues the celebration of her myth with the new series. The first 13 episodes of Season I (made up of 26 episodes x 26 minutes) were launched on Cartoonito in Italy last Autumn with great audience results. The other 13 episodes have been broadcasted everyday since March in order to complete the Season. Sissi, the Young Empress has also her own mini-website - which can be found on the website of the channel - full of games, activities and video clips. The enthusiasm for this new property is fully shared with Marco Rosi, Head of Channels for Boing SpA, who has declared “Sissi, the young empress, was a winning bet, we are happy to collaborate with Mondo TV and to bring one of the best loved stories for the youngest and oldest, to Cartoonito. This new animated series gives way, not onl y to romanticism but also to adventure, magic and mystery. Sissi is a strong and positive character, well loved by mothers and inspirational for new generations. Other than being the empress of Austria alongside Franz, thanks to her magic bracelet she lives fantastic and emotional stories in every episode”. The licensing program started thanks to the agreements with important players of the “key categories” in 2015. The official Sissi magazine published by Il Sole di Carta, has been distributed in all kiosks since the first launch with extraordinary numbers, Grandi Giochi, Master Toy EMEA licensee, is distributing over 20 items dedicated to the Sissi toy line. The products are available at the “G di

Giochi” stores and at the main retailers of GDO. An Amazon page has also been published, which is dedicated to the online shop to support the sales activity. Moreover, a huge buch of licensing agreements have been already finalised: Carnival Costum es, Accessories, Easter Eggs, Greeting Cards, Gifts and Gadgets, Ephifany Socks, Personal Care, Puzzles, Coloring and Activity Books. To support the brand there are also a series of events that are dedicated to Sissi at the main shopping malls. Coming soon from Spring the new Sissi App available on Apple Store and Google Play “Sissi Dress up” which will allow all little girls enjoy customizing Sissi with clothes and accessories. These are the main elements to grant a long-lasting licensing program. Due to this, Mondo TV is currently working on the Sesaon II of the young empress made up of further 26 episodes which will complete the series in 52 total.

News

The Licensing Company DEVELOPMENT PLANS FOR ITALY The Licensing Company (TLC)- the world’s leading licensing and brand management agency and a wholly owned subsidiary of Global Brands Group - has opened a new office in Italy at the end of 2015.

TLC continues its expansion with a recent new office opening in Italy. The specialist, full-service agency offers expertise to brand owners, retailers and manufacturing partners. With 16 offices across EMEA, APAC and The Americas, TLC represents many of the most prestigious brands in the world, with products sold in over 100 countries and 8.3 billion dollars in retail sales in 2014. TLC operates 3 divisions - entertainment, corporate and celebrity/lifestyle. TLC represents some of the world’s best corporate brands, such as Jeep, Coca-Cola and Mercedes-Benz; has a strong entertainment business with representation of Twentieth Century Fox across much of Western Europe and IMPS for the Smurfs in Italy, Germany and Japan; and has also launched a celebrity division that now counts global icons Jennifer Lopez and David Beckham amongst their roster of clients. In 2010 TLC and Iconix Inc. created Iconix Europe, a joint venture that owns and manages 17 iconic brands such as Starter, Danskin, Zoo York, Ecko Unltd and Ed Hardy. With over 60 Direct to Retail (DTR) agreements, the company is renowned for its work and relationships with retailers around the world, employing sector specialists in each country that it operates, establishing long lasting relationships which translate into enhanced sales for brand owners and partners. Notable successes for the business include the development of the Coca-Cola brand extension program which has generated retail revenue of over 400M dollars since 2010; a 30% growth in DTR’s for Iconix Europe and the expansion of Jeep brands annual business to over 1 billion dollars in retail sales in 2015. In the Italian market, a key focus is on entertainment with development of the Twentieth Century Fox properties, in particular Ice Age 5, Ferdinand and Simpsons. TLC Italy are developing brand extension with IMPS - licensor of The Smurfs - on the third movie that will be out in March 2017. Other focus brands for the Italian market are Coca-Cola,

NYC, NYPD, FDNY, Forever Friends, Crayola and Iconix Europe brands Ed Hardy, Starter, Ecko Unltd and Zoo York. TLC Italy also represents Artestar, the New York based agency which holds the rights related to famous artists and designers like Keith Haring, Jean-Michel Basquiat, Jeremyville, How and Nosm, Patricia Field, Crash, Gary Taxali.

News

Rainbow FOCUS ON THE NEW BRANDS for the International content Factory, Rainbow A company in expansion, thanks to the buying of the Canadian Bardel and new brands by Rainbow with the goal of creating new TV and licensing phenomena.

Rainbow, the content factory leader in Europe and the world with new programs, such as Winx and Mia and Me, present in over 150 countries, is expanding its horizons more and more. It has been in the news since last Autumn about the acquisition of one of the largest Canadian studios, Bardel. The studio works for companies such as Nickelodeon, DreamWorks, Disney, Warner Bros. and Cartoon Network. Evidently, this acquisition comes into the Marchigiana companyâ&#x20AC;&#x2122;s plan to focus upon quality content, technological innovation and the ability to construct a strong presence on a global scale. Bardel can give decisive support to this plan, with 650 artists that work under the name. For 2016, Rainbowâ&#x20AC;&#x2122;s focus will be on two new productions, Regal Academy and Maggie & Bianca Fashion Friends. Regal Academy With Regal Academy we enter into the world of fairy tales from a new and original perspective. The great heroes of the fairy tales have decided to give life to a school to pass on their knowledge to future generations, The Regal Academy. Protagonist Rose, who in a thousand adventures will try to stop the baddies from the stories. The animated series will come out on the Rai Ragazzi channels towards the end of Spring, accompanying the young audience until the Back to School season 2016. On the Toys side, Giochi Preziosi is the European master toy licensee. The toy line inspired by the series foresees fashion dolls and accessories, play sets and role play. In particular, the launch of dolls is aimed at for Christmas 2016, in line with the official debut of the series in Autumn of this year. Moreover, Giochi Preziosi will represent the property also for back to school, sweets and footwear. Even the publishing is covered in Italy, thanks to FABBRI EDITORI, ready to work on more titles for the property and on an articulated range of editorial products, such as storybooks, tales and activity books. The titles will be distributed at the main bookstores and GDO. To sustain the new brand, Rainbow is also launching

News

an important marketing campaign. Amongst the characteristics of this plan is the agreement with the brand Loriblu, leader in the luxury Italian made footwear sector. The partnership sees these two Italian excellences giving life to a series of dedicated initiatives. Amongst these is a wonderful shoe made in 2015 for the MipCom occasion, 2 meters tall, designed and thought up by the founder and stylist of Loriblu, Graziano CuccĂš. The collaboration between Rainbow and Loriblu foresees the two companies working together for the whole of 2016 with multiple activities and events, that will be organized in conjunction with fair season and during important events such as fashion week. There are many other initiatives planned also for the big consumer events such as the Notte Rosa in Rimini. Maggie & Bianca Fashion Friends The fiction tells the story of the friendship between two young students of the Fashion Academy in Milan, Maggie and Bianca and the challenges that their daily lives with their friends, between passion for fashion, music, love and friendship. This series, aimed at the 8-12 years target, is absolutely the first Rainbow project that is solely live action, after the success of Mia and Me, that was a mix of animation and fiction. The shooting, which started in September 2015, gave an international taste with a cast of from various countries and cultures. The series will be on air on RaiGulp in the back to school 2016 season. Also for this brand, agreements have already been made regarding Toys, this time with Simba Dickie Group, creating a line of products that are inspired by fashion, music and role play. On the publishing side, the rights are assured by Mondadori. There is a rich marketing plan on the marketing front that foresees the participation in national consumer events and film festivals, other than in strategic operations for the whole summer period.

News

YO-KAI WATCH IS READY FOR A RECORD BREAKING LAUNCH IN ITALY TOGETHER WITH CPLG The new show is due to debut also in Italy after the great success in Japan and USA: Yo - Kai Watch will be launched on Cartoon Network this spring and shortly after on Boing.

wil l l e a r n m o re a b o u t t h e i r f a vo r i te characters. The show is also active on social networks such as Twitter, Instagram and Facebook.

Launched in Europe by Viz Media Yo-Kai Watch is presented as the next hit for boys, after the record breaking performance in Japan and USA. Behind the success of the tv series we can list the partnership with strong international players such as Hasbro as Master Toy partner, Nintendo 3DS for videogames, the publication of a large number of manga novels and a rich licensing program that is being finalized as we speak. Several companies have already come onboard and more important partners are about to close deals for Back to School, Apparel, Seasonal confectionery and Publishing. W i t h a n o r i g i n a l p l o t , g re a t characters and a fun storyline, YO-KAI WATCH is becoming internationally one of the most p o p ul a r b ra n d s of a l l t i m e , generating over 2 billion euros in 2 years only. The animated series was launched successfully in the United States last year, along with the videogame, th e to ys and a co m pl ete licensing program. To g e t h e r wi t h t h e T V series kids will be able to be engaged with Yo-Kai Watch on several other pl a t for m s : a de d i c a te d website, a mobile app â&#x20AC;&#x201C; Yo - Kai Watch Land and a YouTube channel, constantly updated with new videos, where the young fans

GAMING PARTNERSHIP WITH NINTENDO Nintendo, international partner for Yo-Kai Watch videogame, will launch in Ital y the title dedicated to the tv series on April, simultaneously with the launch of the show on Cartoon Network. After the over 10 million games sold to date, now also the Italian fans will be able to explore the vast city of Valdoro and discover the secrets of the mischievous Yo-Kai.

HASBRO, MASTER TOY PARTNER Hasbro, master toy partner of the franchise will launch the first items in May 2016, with an important advertising campaign to support the launch. Kids will be able to replicate the experience of the TV show thanks to the extensive range of collectable toys that will also i n tera c t wi t h t h e videogame and with the app.

News ©LEVEL-5/YWP

SIMONA PORTIGLIOTTI

Senior Brand Manager, NINTENDO ITALIA “We are very excited to be releasing this new franchise also in Ital y. It trul y holds all the elements that anticip ate a great success – in fact we aim to replicate the levels of performance it has reached in Jap an. Yo- Kai Watch holds the biggest potential in our 2016 line-up and is the main focus for our marketing activities foreseen in the second half of the year until next Christmas”.

THE TV SERIES

BARBARA MARTINELLI Senior Brand Manager Partner and Challenger Brands, HASBRO ITALIA

Target: 5-8 year old Broadcasting: April 2016 Cartoon Network, soon free on air on Boing

YO-KAI WATCH tells the adventures of a young boy, Nathan, who, thanks to his watch obtains special powers to discover the mysterious creatures called “Yo-Kai”: they are everywhere and are responsible for troubles that happen every day in our lives. Thanks to original plot, great characters and a fun storyline, Yo- Kai Watch has become one of the most popular trademarks of all time in Japan in only 2 years.

“After the international popul arity reached internationall y by Yo-Kai Watch, it was clear to Hasbro that we had to push on this brand. It is exciting to take on this challenge and to help establish this proper ty in Ital y, with the clear aim to replicate the J ap anese success. Our adventure will star t with the l aunch of the toy line, due in May 2016 suppor ted by an impor tant TV camp aign. Together with the other Italian licensees we would like to give kids an imm ersive and innovative experience. Kids will find all elem ents of the TV series in our toys range: The YoKai Watch, Role Pl ay items, num erous Yo-Kai Medal Mom ents, 3D characters, all to discover and collect, the Conver ting Figures and 3D characters with a l arger dim ension.”

News

Mattel VICTORIA LICENSING & MARKETING, an intense 2016 focused on Barbie and preschool From the extraordinary success of the Barbie The Icon exhibition at the MUDEC (Museum of Cultures) in Milan and planned from April 14th at Vittoriano in Rome, to the new Barbie campaign and the launch of the pre-school properties of Hit Entertainment.

First of all, the extension of the brand’s portfolio, to which the HIT Entertainment properties have been added, offer lots of new content for 2016. From the last Mattel Licensing Conference, which saw a great participation from licensing companies, the new year has begun dedicated to newcomers for Victoria Licensing & Marketing, Mattel consultant for Consumer Products in Italy. The publishing management, both internal and licensing, remains with Mattel Italy, Claudia Lucarella takes care of the licensing side while Sara Mengoli looks after the Mattel magazines. Other important news is regarding the strengthening of the Consumer Products area in the creating of a new position, Retail Manager, which has been filled by Fabio Lombardi. The idea was born with the objective of guaranteeing an ever growing integration within the sales points of toys and consumer products. 2016 will be supported by a large Barbie campaign. You can be anything, a new online campaign, which is present on the YouTube channel and Facebook page. Realized in partnership with the American company BBDO, the campaign aims to remind adults of the importance of playing with imagination.

In partnership with Vogue Italia, You can be anything and the Global Beauty project, represent the main pillars of 2016. Both celebrate the potential of the Barbie brand, which spurs girls to get to know themselves and their own capabilities while accompanying them in the discovery of diversity. Global Beauty explains that Mattel and Victoria Licensing & Marketing is a project that speaks of all angles of fashion, including the world of beauty and cosmetics. The new mini-film, entitled “Imagine the Possibilities” is aimed at parents and adults. The movie explains the possibilities to experiment with imagination in play, returning to the origins of the Barbie brand and celebrating the journey of discovery for youngsters. Cameras were hidden for the realization of the video in order to capture the reactions of children and , in the end of the clip, we see that the stories were imagined by children with their Barbies. This reminds adults of how Barbie inspires the imagination and influences self esteem through play.

News

ELEONORA SCHIAVONI WITH BOB THE BUILDER

Mattel is not only Barbie, however. Hot Wheels, the brand of excellence for the boys target, is a brand that has been displaying sell-thru performance and extraordinary popularity. All of the pre-school world is also included, beginning from an old Mattel favorite, Fisher Price, and expanding to the recent acquisition of Hit properties. The principal brand is without a doubt Thomas and Friends, with whom Mattel are also aiming at the pre-school target. Sticking with the pre-school target, Fireman Sam, another old favorite by Hit and much loved children’s character, has over 220,000 fans on Facebook and the Italian page is the most popular in Europe. The TV series airs daily on Boing and the latest series is set to air in June 2016. To complete the panorama of pre-school properties, we’d have to mention Bob the Builder, who has been a well known character for a while, supported by a Hit Entertainment TV show. The property is to witness an important re-launch in 2016, with a new fun CGI series, which is dynamic and stimulating licensing program. The pre-school department of Mattel is an important one and the Brand Team have initiated a great partnership with Leolandia, the second most loved park in Italy according to Tripadvisor. For the 2016 season, new content is arriving so that children can meet their favorite characters and Thomas can’t be missed. Little visitors can have a ride through the park on the shiny blue locomotive as he comes in from Sodor to celebrate the 45th anniversary of the Leolandia themepark. Thomas will also have his own clothing line thanks to the new licensee Sun City, while BIEMBI will be distributing the Thomas back to school items for 2016. Also with Thomas, 2016 is set for the launch of the new arts, crafts and activity line by Lisciani Giochi, an extension of the Sporting Goods line by Dino Bikes with new bicycles. By the end of the year we will see the launch of the new confectionery line by Dolfin. Regarding Fireman Sam, the partnership continues

with Giochi Preziosi (who distributes the Simba line in Italy) in light of the good sell-thru results that were achieved over the past two years, not only in toys, but also with seasonal products such as hosiery. The Sam licensing plan is ever growing with new categories, which include Party, Dress up, Arts&Crafts, Toiletries and Publishing, which go along side the products that were launched at the end of 2015, such as the Dino Bikes line of bicycles. Thanks to GP, integrated retail activities were activated last Christmas, both by way of large distribution and in the Toys Center stores and similar projects are in the stages of evaluation for the second half of 2016.

Lifestyle

Betty Boop & Popeye EVERGREEN ICONS TO WEAR Grazia Bussandri, Premium S.r.l, presents two new collections with the two protagonists of the most loved classic icons: Betty Boop and Popeye. been conceived and created for them and we are sure it will be welcomed with great joy by all the women who love themselves and want everybody to know it”. For the men’s collection the focus moves to LC23, the brand of a young Italian fashion designer: Leonardo Colacicco, who has already distinguished himself internationall y. The Italian tailor and sartorial skill and the fresh and innovative ideas of Leonardo make his collections stand out for contemporaneity of style and high tailor contents. For the Spring Summer 2016 season, LC23 presents a complete collection of garments featuring the mythical sailor: POPEYE which is represented on overalls, matching tracksuits, embroidered tees, sweatshirts, fitted shirts and footwear. The garments are embroidered by hand and made by hand are all the finishing, as Leonardo likes to describe his works: “Handmade with Love”. The POPEYE collection is playful and elegant and has been selected and praised by the international specialized press which has dedicated to this collection articles and editorials very flattering. “Once again”, commented Grazia Bussandri who handles Popeye licensing in Italy “Popeye succeeded in turning the spotlight on a high quality collection, attesting that the strength of the character has added value and given an increased visibility to a collection worth of the best “Made in Italy”.

LC23 P/E 2016

Betty Boop, world fashion icon, is in perfect shape and finds out she is a fitness fan! AW-LAB and Athletes World, a store chain part of the BATA Group, presents a new fitness apparel line with Betty Boop! The collection which is available in the shops from last March in the more than 100 AW-LAB ATHLETES WORLD stores in Italy and Spain is fresh, vibrant e dynamic: dedicated to the young woman who has a fashion awareness and likes to have fun also when engaging in fitness activities. Grazia Bussandri of Premium S.r.l. - Betty Boop Agents for Italy - has commented: “It has been enjoyable and exciting working at this collection: Betty Boop brings that glamour connotation that women like to evoke even when they are engaged in looking after their perfect shape and health. The collection has

Kids style

Kids Lifestyle THE WORLD OF THE CHILD. ACCESSORIES AND OUTFITS FOR A UNIQUE STYLE Even the infant world and child follow the seasonal trends like the adults. So each time a new style and a different fashion, not only in clothing but also in accessories, products for the bedroom and everything that is part of everyday life of the youngest consumers, more and more fashionable. BOXBO, the French Brand for Children, which creates a smart & fun filled style BOXBO is passionated and inspired by the daily life with a vibrant accompany of children. They are imaginative in designing the toys and accessories for them, to create the functional products that meet children’s desires to move, to play, and to imagine. They have a double character of Asian & European culture. Their starting point is a style that appeals not only to Boys and Girls but also to their mothers. Beyond the modern aspect, they are bringing that extra touch by creating a smart & fun filled style. BOXBO is designed in France, and made in Shanghai and Hangzhou with ecosustainable materials. They seek to be environmentally responsible, and care about the future of children. Rain Boot a classic remaining sector, often gives the impression of a cumbersome accessory for the rain. Nevertheless rain boots are a mandatory accessory to accompany the kids in their first outdoor activities at school or nursery. BOXBO Rain Boots, with a new design concept of lightness, modernity and all the envies about the rain boots, it allows children to run, to jump, and to play in a rainy day. This functional and timeless design offers a wide selection of styles based on the urban trend, which are a necessary fashion accessory. BLADE & ROSE, a leading British children’s clothing brand specialising in a trendsetting range of leggings and clothing accessories Blade & Rose was created whilst designer Amanda was on maternity leave, which ultimately led the company to be named after her children middle name Blade and Rose. Each piece of the collection is unique and has the trademark design on the bum. A ma jor component of the development was to ensure that the quality of the fabric was durable, functional, would wash well and most importantly, that was soft and kind to children’s delicate skin. The initial range quickly sold out and now the British

BOXBO

BLADE & ROSE

Kids style

LUCKY NO.7

family business has stockists all over the world including Germany, France, Spain, Belgium, Italy, Netherlands, Greece, Japan, China, Dubai & is now extensively rolling out in USA. LUCKY NO.7, Rebellious? Just a little bit Lucky No7. is a tough looking baby and kids clothing brand Boys only, girls allowed. Lucky No.7 stands for though and rebellious, with a wink at teen fashion, comfort and sustainability awareness. Ever since the start, Lucky No.7 has been a success story. When they launched the first theme collection in December 2014, it was sold out in three days. Last year Risma Bachoe started with just eight boxes on her attic room and now there is a Lucky No.7 headquarter, warehouse and uncountable boxes. Lucky No.7 is represented at over 90 selected retailers, worldwide. The next step is to open their own Lucky No.7 mini store. THE TINY UNIVERSE, to add style to the first years on earth The Tiny Univers believes in comfort combined with quality, mixed with clean Nordic design (and of course a touch of humor). They trust in durability, both for their products and the environment. As a result they use a supplier who is certified by Oekotex 100, this means that no harmful substances are used during production. They believe that comfort and style will make the first year a bit â&#x20AC;&#x153;smootherâ&#x20AC;?, both for the little ones as well as for the parents.

THE TINY UNIVERSE

HAPPY HOME 2016. The new collection with lots of new and amazing designs The collection is packed with innovative designs that are fun and playful for the little ones. Every item is created with the fashion conscious mother in mind and Done by Deer strive to combine modern Danish design with the Scandinavian style of life. Among the new designs, there are super soft cuddle

THE TINY UNIVERSE

Kids style

PAN CON CHOCOLATE

toys, new textile designs including bed linens, bed bumpers, cozy nests, nursery pillows and changing pads, a foam play matt and a wooden mobile. THE SUPER PETIT, the super heroes who live in every child Super Petit is a range of fun, practical accessories for everyday use by boys and girl, designed to spark their imagination every time they are used. The first collection, launched last January, excites children’s mealtimes with tactile, creative and useful tableware for your little super heroes: The range is adapted for girls and boys and employs a fresh and modern color palette with a cheerful graphic theme. Our Super Petit universe is exciting and full of fun, feeding the imagination of children to become heroes in their daily lives. Super Petit uses safe and durable materials, such as food grade silicone, the incredibly tough, flexible and heat resistant compound made from silicon and oxygen, two of the most abundant elements on our planet.

México, Dominican Republic, Saudi Arabia, Lebanon, Russia, etc). The new Pan con Chocolate’s Spring-Summer 2016 collection remains committed to unique and full color prints, while maintaining quality and attention to the details and finishes that characterizes the brand. Within the autumnal tones of the collection stands out greens, blues and ochre colors. The prints come to life particularly into the animal world, in contrast to the urban world, which creates a very bold and elegant combination. Nature joins the life of characters who take to another time and a dream world that allows children to dress really special and warm clothes. M.MICALLEF, Baby Parfums Collection Founded in Grasse in 1996, the brand Parfums M.Micallef is now a signature in the world of highend luxury perfumes. The whole concept of the brand is based on the encounter between two beings. Geoffrey Nejman, who is the nose of the company and Martine Micallef, the soul and creator. Driven by their love and passion, and carried by their artistic sensibility, they decided to design together unique fragrances made of rare and noble materials, preserved in remarkable handdecorated bottles in their ateliers in Grasse. The brand-new Baby’s collection was launched last February 2016. Products could be personalized for a sweet, seductive and original gift of birth.

PAN CON CHOCOLATE AW 16-17 Pan con Chocolate is a Spanish Children’s fashion brand founded in 1998 in Bilbao that shows a very personal and exclusive design, full of bright colors and appealing outfits. The collections are inspired for your Little Ones, combining Casual & Chic styles, with a recognizable and attractive look, of unique designs, dressing children from 3 months to 14 years, with around 250 references per season, two collections per year, Spring/Summer & Autumn/ Winter. Those collections are created for a versatile use that offers a total look not only for events and special occasions but for everyday wear. They are present in the most exclusive children’s fashion shops in Spain and other countries (United Kingdom, Italy, Germany, Portugal, Japan, Panama,

ROCK STAR BABY, inspired to Rock Band Bon Jovi As respected artists in both the music and art world their interests are as diverse as the multi generations following the band’s long time and continued success. Bon Jovi have been performing together for over thirty years and more than one hundred & thirty million in album sales confirm that

many licenses for personal and oral care

ITALY

www.sodico.it

Kids style

IGLOO + INDI

their reputation is legendary. Staying current with a mindful eye on the original passion is the key to any ventures longevity. A fresh approach fuelled with a rich curiosity make things happen. It is this boundless energy that sparked the rock star baby concept. It began with gift sets for newborns that weren’t in the typical Pink&Blues but rather in black, white and greys; unmistakably rock star style. The quality and comfort for the baby still being the most important values. It is this dedication that is recognised in the selection of each product. A range that has now grown to include clothing from newborn to eight years old, along with both accessories for feeding and interiors. IGLOO + INDI. Shadow Play Iglo+indi is located in Iceland and was founded in 2008 by fashion designer Helga Ólafsdóttir. With strong Nordic roots iglo+indi is all about crisp colors, unique prints and playfulness. All children are artists, seeing colors, shapes and patterns everywhere. With all iglo+indi collections children can mix and match their own outfits without limitations. Handmade illustrations, carefully selected colors, comfortable cuts and soft organic fabrics make iglo+indi a creative and fun brand for all kids. For Autumn/Winter 2016, iglo+indi draws inspiration from the world of insects and horned animals lurking in the shadows behind the forest trees. With beetles, rhinos, butterflies, wings and gentle monsters the collection is quirky and fun. Toned down colours of pale peach, chalk, silver grey and the northern sky give the collection an earthy feel. The iglo+indi AW16 main collection is now entirely organic and made with GOTS certified organic cotton.

IGLOO + INDI

Lifestyle

Circu CIRCU IS ALL ABOUT BEING A CHILD, CIRCU IS A CHILD CIRCU was built under a dream. The dream is to allow children to dream their own dreams and to really give them space to be and live their fantasies and magical world. In a certain way, CIRCU is the ultimate preposition of being free, colorful, innocent, naive, fun and extremely “bubbly”.

CIRCU is much more than a Furniture Brand. CIRCU wants to educate them through their ambiances and to provide educational moments. Emotional Intelligence is one of most important aspects during the very first years of any childhood, so their commitment it to push it forward, is to work it and allow it to fly. What CIRCU dreams to be is the pinnacle of fun, freedom and life, introducing a new entire world and a new entire state of mind to those well known Interior Designers, Architects, Opinion Leaders, Journalists and of course, to parents and their children.

CHRISTMAS GIFT IDEAS FOR KIDS BEDROOMS Christmas is one of the best times for kids, a time for magic, wishes and happiness. For kids, Christmas time is one of their favorite, when they can dream about presents and desires. This year CIRCU will help parents and realize their kid’s wishes. For kids, their bedroom is more than just a place to sleep. It’s a spot to do schoolwork, play games, rough-house, read, daydream, visit with friends and stockpile toys. CIRCU will present to you some of the most amazing bedroom decor ideas, to help you create their dream bedroom. Rocky Rocket is the perfect place for kids to play with their new Christmas gifts. Connecting two different eras, parents can see Tintin references at this piece; and their kids can be inspired on “Toy’s Story” the movie, especially on “Buzz Lightyear” and his belief of being a true Space Ranger, protecting the Universe. CIRCU built this piece for the little astronauts. Kids are passionate about adventure and super heroes, so CIRCU captures that essence and plant it in their souls. Fantasy Air Balloon is the perfect piece for kids to dream with this perfect time of the year. Inspired in the world of adventure! Little kids see this hot air balloon as a reference to the recent Disney movie Up! Parents can imagine and relive the life of the famous Phileas Fogg, from the movie Around the World in 80 days. This amazing piece by CIRCU is abed and can be customized for little girls or boys. When they grew up, this baby nest can be transformed into a teen sofa. With large storage capacities, thanks to several drawers, this amazing piece will help parents to organize their kids room. The bottom of this piece is made of the best wickerwork techniques. This handmade detail brings a special touch to this piece.

Media

Animation AN OVERVIEW ON THE ITALIAN ANIMATION, TODAY Anica, Asifa and Cartoon Italia organized an event in Rome on the General State of Animation in Ital y at the beginning of March. Just one week before the event, the birth of a new association, Animation Italia, was announced. The association aims to reunite independent production with companies that are digitall y specialized. A moment of great excitement and change for the animation sector in Ital y, with the following lowest common denominator: to make the industry grow and to receive a higher level of recognizability from the current television world, both in Ital y and abroad. The animation sector in Italy comprises of 80 companies with around 3000 employees and an annual revenue of over 100 million Euro. The best part of this revenue is thanks to the agreement of co-production between Italian producers and international partners. It is a sector which generates investments on Italian territory for roughly 70 million Euro. Therefore, the base of the prosperity exists. The problem is in broadcasting. The Italian television system has 22 childrenâ&#x20AC;&#x2122;s and youngsterâ&#x20AC;&#x2122;s channels, but only 11% of the programs are of Italian production. The comparison is unsustainable with our Alpine cousins, as French national production occupies 42% and Italian 9% of the programs for youngsters. Returning to Italy, the main partner is the public broadcaster, RAI, with an annual budget of 15 million Euro. All of the other broadcasters, who operate in Italy are substantially inexistent on the production side of things. Animation and its supply chain does not consist purely of the finished product that we see in television so much as the whole spinneret that it is produced from. A good animated product is made by great professionals, many of whom leave Italy to find better opportunities abroad. IQBAL THE FEARLESS CHILD, GERTIE

A good Italian animation product is also the base of cultural and social sharing. We think of the influence that cartoons have on small children and how little Italian animation comes about. On a global scale, most other countries have good hearted local television coverage of national production, not only regarding shares, but also for cultural and social education purposes. A good animated cartoon mostly takes the path of the international market and becomes one of the many branches of the prestigious Made In Italy across the world. To make a more valid example, Winx and Geronimo Stilton, but there could be many more cases to quote, which have

Status

THE PRINCE OF THE CITY OF SAND, IRIS PRODUCTIONS

THE LIGHT CATCHER, STUDIO BOZZETTO

CINDERELLA THE CAT, MAD ENTERTAINMENT

great start-ups. To sum up, a cartoon that manages to capture the attention of the young audience and that is aired with the necessary regularity is also developable in consumer products and the digital world. Larger international companies are good examples of this traditional model of business, which begins on television but finishes on the shelves. Therefore, a country and broadcasters that believe in the production of national animation also believe in the intrinsic side of all of these elements, once they are put together. In Italy, other than the main and only commitment of the industry, Rai, the journey ahead is still a long one, but at least the category’s companies have stopped standing still and watching.

corporations, the optimization of the management of rights and of multimedia and international distribution, professional training that is always refreshed accordingly, the definition of a market, which is effectively competitive and the centralizing of due credit. These are some of the focus points of the new company. Animation Italia has also signed an agreement with Asseprim - Confcommercio Imprese per l’Italia, that will allow the two realities to work together to develop the Italian audiovisual and multimedia system of animation. In the meantime Cartoon Movie, the European event that was organized by Cartoon Media on the European movie projects, was held in Lyon from 2 nd to 4 th March. Ital y was represented by three directors of the industry. The first was Bruno Bozzetto, who participated for the first time in the event by presenting a poetic and fun animated movie, The Light Catcher; another exponent of the Italian animated movie branch, Enzo D’Alò, presented his experimental and innovative film project, The Prince of the City of Sand; last but not least, Alessandro Rak presented A Skeleton Story, about a comic with a tv series by the same name, in production with the French Mediatoon, and the development of the movie that was already launched in 2015, Cinderella the Cat.

At the end of February, Milanese association, Animation Italia, was born. A new group of companies, determined to develop the sector and to compete on national and international markets have already a locked down an activity plan for 2016, which begins from their official debut in Bologna at the new Digital Media Area. The company clusters together and represents the independent audiovisual and multimedia animation companies, and those on the same path. The consolidation of the entire audiovisual sector, small incentives of international

Cartoons on the Bay International Cross-Media and Children’s Television Festival Sotto l’Alto Patronato del Presidente della Repubblica

Venezia, Palazzo Labia 7-9 Aprile 2016 PROMOSSO DA

ORGANIZZATO DA

www.cartoonsbay.com

Digital

Digital THE FUTURE IS DIGITAL, THE FUTURE IS PRINT - THE BIG MEDIA MASH UP BUSINESS BEGINS RIGHT NOW By Neal Hoskins Consultant, Bologna Digital Media

NEAL HOSKINS

It’s been a fascinating journey for me working so far with the Bologna Children’s Book Fair for 5 years on bringing digital publishing and innovation to a traditional book fair. I’d say a lot of what I considered important early on has proved wrong and also the sales and business from print remains steady and even growing in the industry. So as with all business investors and companies ask often where is and what is digital these days in kid’s content. What must I do here to be successful? How much must I invest? Do I do this myself or work with new companies, who can help me do it? And the answers, well there are many. Digital content and services for adults and kids is now becoming not only that but a layer of our lives where we expect everything delivered in the way we want it. Alongside the traditional are of the book business, digital really is seeing the old silo of industries like tv, film animation and educational publishing come down as companies reach out to collaborate and do business on truly cross media projects. It is as if the meaning of multi-media has finally come of age where each media supports the other and the ever present and interested consumer choose where they would like to spend their money and join a community or interest group to know. But what does this really mean in practice? Well here are my 10 points and thoughts and trends that are filtering through my hectic head for 2016:

1. Know what you want to get out of digital before you go in. Very important for small start-ups looking at first year or survival 2. VR (virtual reality) and AR (augmented reality) provide good links between media 3. VR TV will be huge for education 4. Educational apps are fanning sales across digital work 5. YA and Board Books are selling as well as they were five year ago with annual compound growth rate of 4.5% year on year, important not to ignore that figure 6. People are less and less into seeing online marketing 7. Signing up to a content service should be so easy for even your grandma to do 8. VR and next gen phones will be huge 9. Retails stores (bricks and Mortar) and VR huge 10. AI (artificial intelligence) will help us through purchase choice and content suggests soon. It will be so fascinating to join up the brand, tv animation and digital communities in the new era of Bologna Digital Media hall this year.

Digital

Gamification WAS BORN IN 2010 and it consists of applying typical mechanics of videogames to a less shiny context Contribution by Lara Oliveti, Founder & Co-Owner, CEO Melazeta (APPLIX GROUP) Gartner, leader in ICT consultancy on a global scale, released his three year prediction in 2012, stating that within 2015, 40% of the 1000 most important companies will have used gamification as a mechanism to transform their business. This prediction came true in part the maturity and concrete developments shall be coming to light in the near future, especially in the following three areas: applied gamification, social gamification and education. Applied gamification brings the mechanics of the game into the real world and this becomes an element of IOT, a huge trend for the next few years. A fine example of this could be connecting clothing and smart footwear to an app on our smartphone, considering that 1 in 3 people will be using wearable. Always with thanks to the smartphone, we can interact with beacons and distance detectors in amusement parks and places of artistic and musical interest to live this alternative entertainment experience in Virtual Reality. Social gamification, on the other hand, will have many implications in the world of retail and loyalty programs. This is Loyalty 3.0, where we are able to track, at all of the Touch Points that are available (In-store, Proximity, Mobile and Social Network), the behavior of the individual or micro-community (family) in the phases of purchase and approaching the brand, putting into action a series of activities for rewards to feel like the consumer is a part of the brand. Education. The development of skills such as problem solving, trail and error, creativity, and imagination are the reasons for which gamification is a natural partner in the learning process. Learning in school can be linked to various extra curricular activities that rounds up a whole education. This established, the entire course of a childâ&#x20AC;&#x2122;s growth, between home and school, could be a product of the idea of rewarding. Thanks to one of the companies in the Group, Applix Education, a network has been constructed made up of teachers and students, where one can chat directly and offer digital gamificated instruments of edutainment. This whole ecosystem of offers has been confirmed FAIRPLAY

and at the base there is an infrastructure of technological framework, to integrate with web solutions, apps, proximity marketing and digital signage, content in licensing to facilitate delivery and contact with the final target.

WHO IS MELAZETA Melazeta srl deals with digital branded e n ter ta i n m e n t i n i t s va r i ou s for m s , supporting the most notable brands and companies, above all on occasions of Special Promotions, creating solutions and gamificated content. It has been part of Applix Group since 2015.

Digital

Cartamundi Digital FOCUS ON MOBILE AND SOCIAL GAMES Interview with Jelle Van De Velde, General Manager, Cartamundi Digital. Wh at about Cartamundi Digital. Cartamundi Digital is part of the Cartamundi Group, world market leader in the manufacturing of board- and c a rd g a m e s . C a r ta m und i D i g i t a l c re a t e s d i g i t a l variations on board and card games, with focus on hybrid models. The traditional game is combined with digital enhancements. Focus is on JELLE VAN DE VELDE mobile and social games. We also develop different type of technologies where physical materials like cards, packaging, tokens, which can be combined with a digital interaction. Next to creating games and technologies for clients, Cartamundi Digital also creates, publishes and licenses its own products. One of these products is called Fundels. Fundels makes picture and so first reader books come to life. It’s a fun combination of animated picture books and engaging activities for children aged three till seven. Fundels was created in cooperation with the best Flemish and Dutch publishers and is used in almost every school and library in Flanders. What do you present at Bologna Digital Media? At the Bologna Bookfair 2016 we launch our brand new productrange: Fundels Play. This interactive new product combines a natural (card) gameplay with tablets and smartphones. The product is fast, fun and easy and

will target children between 3 and 7. It will be launched towards schools and libraries and contains playful educational content like maths, letters, sounds, shapes and more.

FORUM BLANC

New Writing, Virtual Reality, Audiences, Broadcasters, Challenges of Tomorrow Last January took place the 7th edition of Forum Blanc, a three days event organized by CITIA (the same organizers of MIFA, the leading international animation marketplace, in Annecy, 15 - 17 June 2016) and focused on media and transmedia topics. Through the seminars sessions speakers shared their vision of tomorrow’s media. It’s gone the hallowed hour of 8:30 pm when all the family would be gathered together waiting for the prime time TV show to begin. Young people are still viewing, but differently, on tablets and telephones. And up to 48 hours a day, because they have more than one screen. The lack of interest this generation has for traditional TV now starts at an increasingly young age and broadcasters have to be visionaries to cope, continually adapting to these developments, preparing for the changes by creating interactive programs, multiplying distribution channels and reinventing the business model in an ever growing but unstable market. The emergence of new media has never done away with other media. Despite massive fundamental changes, media people need to set up new business models so that the equation is complete and this revolution can really take off. The 8th edition of Forum Blanc will be back on January 2017.

distributed by

Via Emilo FaĂ di Bruno, 52 - 00195 - Rome, Italy - Tel +39 0639742703

www.graphilm.com

Kintana 20 YEARS OF EXPERIENCE IN THE BUSINESS SERVICE Born thanks to the union of a team of professionals, Kintana operates for many companies in Italy and abroad with the goal of speeding up phases of development and of creativity in licensing projects. Having had their debut at the Brand Licensing Europe fair in October 2015, they are returning to Bologna with lots of news.

Kintana, born by the Pea&Promoplast experience, operates and creates prototypes for companies following a structured and articulated process. Starting with the analysis of the target and of customer expectations, passing to the analysis of pre-production, evaluating techniques and materials to use as prototypes. From there, moving to design and 3D rendering and modeling, real life prototyping, creating a finished complete product in order to follow the whole cycle of approval. The company pays special attention to monitoring product development, following the customerâ&#x20AC;&#x2122;s needs and guaranteeing the relative pre-indicated time to market. Amongst the latest news, with support from Distefano Licensing Advisory Srl, Kintana has been decided upon as one of the preferred partners of Rovio for the development of products on the occasion of Angry Birds the movie. This partnership has already brought a viral project with Angry Birds as protagonists. Amongst other licenses for which Kintana has operated recently are Holly and Benji, developing the prototypes of the collection, which are distributed with both Corriere dello Sport and Tuttosport. The project was made to be a collection of 14 related subjects but was extended to 28

thanks to the great sales success, and following that, it became of editorial interest across newspapers. Kintana awaits the readers of Licensing Made In at the Bologna Licensing Trade Fair, at their stand n. B25 Pad 31, to be â&#x20AC;&#x153;kintanizedâ&#x20AC;? with a special machine that prints 3D.

Industry Case History

Sodico THE SODICO GROUP CONFIRMS LEADERSHIP in Italy and Europe in personal care Sodico produces and distributes a vast range of products for health and beauty for hair and body, formulae that are a result of modern dermatological and trichologic research.

Indu-

Co n s t i t u te d i n 1 9 92 a s a c o s m et i c s d i s tr i b u t i o n company, Sodico established itself as one of the main players in the sector, over the years, winning solid credibility. As a matter of fact, the group hit the national and international markets with their own brands: Vitalcare, Naturaverde and Dermasensitive+, and with a cata logue of over 500 references between hair care treatments, hair removal and skin care products, the group made themselves leader in the hair removal category. Making the shopping experience trul y valuabl e, Sodico begun to make their products entirely â&#x20AC;&#x153;Made in Italyâ&#x20AC;? (professional lines, basic aloe and natural extract lines). Immediately appreciated for the groupâ&#x20AC;&#x2122;s originality in their proposals, the quality of the prime materials used, the vastness of the range, the elegance and fresh graphics on the packaging. Thanks to the marketing policy, which is always ready to transpose the guidelines of the market, Sodico has a rich catalogue of references today, divided into brands that are now familiar to the consumer audience. Moreover, in just a few years, the group has become leader in personal care in Italy and Europe with the licensed products: licensors such as Disney, Dreamworks, WBCP, Rainbow, Sanrio, Viacom and many others saw a valid and qualified licensee in Sodico, both within Italy and globally speaking, for the development of their products.

Today, having about 40 licenses, Sodico has developed products such as shampoo, shower gel, eau de toilette, oral care and tissues with a baby and kids target. The formulation is rigorousl y dermatological tested, they are parabens free and without SLES/SLS. Ensuring products of quality to the public means having laboratories for formulation and trustworthy suppliers at their disposal that demonstrate true profession. To meet a wide range of the public, S o d i co h a s c h o s e n to dis tribute their lines using the GDO channel and to practice a respectful price p o l i c y to m e et th e needs of the consumer. Today their products fill the shelves of the most important ch ains of s u p e r s t o re s and supermarkets. In the north, central and s ou th of I t a l y, S o d i c o p r o d u c t s have become a familiar presence on the shelves of the largest s u p er m a r ket s and the space that they take up becomes larger each da y th anks to the continuous launching of new successful lines.

Industry Case History

The Rollinz Phenomenon THE ESSELUNGA CASE ACCORDING TO BRANDLOYALTY The social phenomenon behind a loyalty operation. First and foremost, a winning bet by BrandLoyalty, who put together each puzzle piece of this project. BrandLoylaty was founded in 1995 in Hong Kong and has over 3,000 completed projects under its belt, today, 20 offices worldwide, 600 collaborators, 52 covered countries and 500 million in annual turnover. Brandloyalty is the company behind the Rollinz success. The available figures aren’t even complete as we write this, but are already extraordinary: over 310 thousand downloads from the linked app; over 170 events at the Esselunga retail outlets; over 13 million impressions on Twitter and more than 3500 #rollinz posts on Instagram within only five weeks of launching the page. All of this, together with national press coverage, has definitevely decreed rollinz-mania, even bringing the organizing of random events to the table amongst fans. We asked Chiara Fossati, Licensing Manager of BrandLo yalty, for a few more figures regarding this extraordinary operation. As it was explained to us, the idea was born when the company came into contact with the Star Wars license. Before the launch of the film in Christmas 2015, it was already a global phenomenon, but it still wasn’t very diffused on Italian territory. From this point, the bet with a retail outlet such as Esselunga, who wasn’t aware of the Star Wars property, was introduced to the phenomenon with Disney, who supplied valuable data and support. The central focus was thinking up the product, which had to be endearing and diffused with its target audience, not only attracting male shoppers. Grani&Partners proposed dolls, which thanks to the support from Disney, became playable characters, sort of skittles that don’t fall over, with great attention paid to the design. This is how Rollinz was born. Collectable dolls, 20 other variations and the Millennium Falcon with thermoformed valves, entirely produced in Italy. The space shuttle was on sale separately for Euro 1.99 from the beginning of the campaign and the Rollinz were given away as freebies with every 25 euro spent. Nine weeks of campaign, starting from January 2016 and ending on 16th March. The operation was sustained by a rich poster campaign, other than an app with all of the operative systems, that was an integrative part of the product and developed by Forge Replay, entirely by the Italian branch of the group. This event was closely followed by all other countries in

which BrandLoyalty operates. On a European scale, the company sold four campaigns, all with different products. Italy was the country with the most sophisticated product compared to other markets because of the type of audience. On the retail side, Esselunga is extremely satisfied to create such an extraordinary phenomenon.

Industry Case History

Grani & Partners THE PREMIUM LICENSING SPECIALIST Constant research activity and development of products, 25 years of quality manufacturing in China and excellent steady relationships with all of the players in the licensing world.

Grani & Partners Spa, founded in 2002, deals with planning, development and realization of collectable products with specialization in 3D figurines, plush and die-cast. The company, with its headquarters (Modena), operates in Italy and abroad: in the business of promotion, thanks to the collaboration with the main loyalty program promotion companies and in the business of news stand collectables, together with Italian and foreign editors. Grani & Partners Spa, together with Preziosi Food and Mitica Food, is a group holding revenue of over 110 million euro, growing over the years thanks to a constant of diversification in business. With the objective of consolidating the Chinese market, in 2002 Grani & Partners Hong Kong Ltd. and Grani & Partners China Ltd. with offices in Shenzen and Ningbo, were born. The following year, the group made an entrance in the world of food, revealing 60% of Mitica Food s.r.l. Established in the production of savory snacks, they launched the brand Salati Preziosi, today is commercialized by Preziosi Food who, in 2007, bought out Dolci Preziosi Srl. Preziosi Food boasts over 60 million euros in revenue and is currently positioned as the second group in Italy in the commercialization of Easter Eggs containing gifts. 2005 was a good time for Preziosi Collection, publishing division that deals with the creation of editorial products distributed on newsstands.

Over the past few years, Grani realized and important transformation, enriching the original business linked to the newsstand with the activity that was linked to loyalty programs and in-pack promotions, taking advantage of the long experience in the field of planning and production of collectable items. One of the recent examples of success is Stikeez (in collaboration with Brand Loyalty), with almost one billion units distributed to date, and Rollinz, new and innovative concept, which was developed with the Star Wars brand together with BrandLoyalty Italia and launched by Esselunga in the recent promotional operation of grand success, Star Wars Rollinz (see article page 56). Other than the productive capacity of pure manufacturing, one of the winning characteristics of the Grani&Partners model is the capacity to develop marketing projects with a particular focus on those, which are associated with the most loved childrenâ&#x20AC;&#x2122;s licenses. This ability comes from the consolidated relationship with all of the most important licensors, many of whom chose Grani as their Preferred Premium Supplier.

Industry Case History

T &F LICENSE TAILORED FOR RETAIL T&F, founded in 2005, is a company that implements product projects for the mass market, according to an innovative approach to create ideas that work. T&F stands out thanks to the original and innovative style, fruit of a constant research in design and fashion that allows the company to have a deeper knowledge of the context in which the final consumer operates, and to realize products with personality, innovation, style and quality. Over the years, T&F has developed a strong specialization in the kids clothing world, to which they pay attention to satisfying the main needs of the consumer, thanks to the presence of licenses, with which an extremely rich portfolio that can be developed, made up of the most important trademarks of the moment. I n 2 0 1 5 , b et we e n th e successfully developed projects, the activity that has been created at the COOP sales points can be cited, with the Star Wars and Frozen. For the occasion of the Star Wars film and, given the success of Frozen, a collection was created for boys and for girls to decorate their bedrooms with their heroes, present at chain stores and introducing the concept of involving the consumer in the GD spaces.

Also in 2015, a project for the OVS and UPIM stores was developed, with a line of special products with Disney Tsum Tsum, Marvel and Minions. For 2016, they are working o n va r i ou s p ro j e c t s that have a focus on developing new and original product to interpret the child’s world with a bright new and experienced approach, th anks to the presence of the license, as t h e y a tte m p t t o develop products in a different light while integrating them with the season. Amongst the latest collections, licensed products for adults h ave also been created, in particular a set with a Love theme, which has been developed with the Disney’s Mickey & Minnie license, a bed set and double quilt cover under the Star Wars license, th at enjoyed much success, signaling an expressive potential for the “grown-ups” target, as well. According to Stefano Falcone, CEO of T&F, “the child’s world needs licenses to move forward, even if they don’t all enjoy the same level of performance. To be successful, a license must be paired with valid products, interpreted and constructed with careful positioning and not losing its own identity”. With the retail focus, he concludes; “particularly in the retail world, there are many opportunities for development of integrated projects, where the strength of the license and the product itself meet on the shelves, a place for the combining of excellencies and creating the complete consumer experience.”

2016

at te

June 21-23, 2016 Mandalay Bay Convention Center, Las Vegas

Connect directly with top companies like DreamWorks Animation and Nickelodeon at the worldâ&#x20AC;&#x2122;s largest and most influential trade show in the $241.5 billion licensing industry. More than 5,000 brands & properties are represented, all seeking brand extension partnerships.

WWW.LICENSINGEXPO.COM ORGANIZED BY

OFFICIAL PUBLICATION

EVENT SPONSOR

ORGANIZERS OF

Bologna

Focus on Bologna BOLOGNA LICENSING TRADE FAIR 2016. A RECORD EDITION From the new exhibition space, which is dedicated to the world of illustrators, to the business lounge for Licensees. An edition that is entirel y sold out. The Bologna Licensing Trade Fair, organized by BolognaFiere, presents a record edition. Other than a show space that is totally sold out, with an important increase in international presence, the area brings together all of the main players of the sector for the very first time, such as Walt Disney, Warner Bros., Viacom and Sanrio. The second edition of the Licensing Prospect Day has also been confirmed, in collaboration with the Largo Consumo trade magazine, holding the objective of bringing together new players in the manufacturing sector and the world of licensing. Programmed, for the fourth year running, the Licensing Retail Day: once again in collaboration with Largo Consumo, a moment that is well awaited in the fair that will see important Italian retailers, from GDO to specialized retail, to theme parks and E-Commerce. On the exhibition side, this is the first time for Illustrart & Licensing, with ten international illustrators, who are ready to present their operas of art to potential partners, and the Licensees Lounge, where licensing companies will be present with their products to show to the buyers that will be present at the fair. Maikii, SunCity and Cartamudi are joining in with this initiative. The following are just a selection of some of the companies that will be present at BLTF 2016, that are in addition to those cited in previous articles.

ILLUSTRART & LICENSING SECTION FAN BRAVO Fran Bravo is an illustrator, director and independent animator, who is resident of Ma jorca. His work is orientated at the world of infants. Keen on Character Design, the artist addresses the creation of original characters with a variation of techniques and styles. His classic artistic techniques, infused with the digital knowledge allows him to work with traditional and new format ideas (apps, e-books. animation).

TYANACHU Tyanachu is a start-up created by the Ukrainian artist Tania Goryushina with the goal of producing illustrated childrenâ&#x20AC;&#x2122;s books, which are particularly researched both aesthetically and in the content. In Bologna, Tyanachu will present the protagonist of a new book, Chuty. Chuty is a curious squirrel who, abandoning his oak tree, goes on an adventure to discover the world.

Bologna ìPARIS

CHERI

The Paris Cheri company was founded by Elise Bène. Since she was a child, Elise has been creating different types of fantasy accessories. Elise then created ParisCheri, a French brand, where a freestlye outburst of fantasy and color was used. She mainly draws accessories for the modern woman, fascinating and mischievous.

CRISTEL VAN ZUNDERD Cristel van Zunderd is a Dutch artist and illustrator whose work is characterized by experimental graphics and printing with linen and charcoal. Her inspiration comes from Quentin Blake and Tove Jansson. Cristel’s love for the earth is clear in her works, which bring through fantasy and nostalgia.

ZOLAN Founded in 1993 as an exclusive concessionary business for the artistic brand, Donald Zolan, the

Zolan Group transformed itself into a boutique of beautiful arts with a concessionary company that has been representing the heritage of the Zolan brand for 38 years. Donald Zolan has always described his art as “the art of the people”.

KLAUS PETER FRANK Klaus Frank presented the “Tegernsee - Books”. The illustrations are elaborated with the “behind the glass” technique, but without glass. These works are turned into books of 30x40cm in dimension. This technique

Bologna in production, over 100 million collectable figurines sold and over 13 million magazine sales up until now.

EURO LIZENZEN

is called the Frankografie transfer, because he is the only one to use it. It almost looks like the old Italian “strappo - tecnich”, in that it takes frescoes of the walls and transfers them to the canvas. During the fair, he will paint and demonstrate how to use Fingermax - the creative Brush.

Euro Lizenzen is a leader company in the licensing world with headquarters in Munich. The company specializes in the development of license programs for art, publishing and entertainment on the European market. Head by Günter Vetter, founder and president, the EuroLizenzen team follows the development, sells, negotiates and puts complete licensing strategies into action. In Bologna they are present with classic brands such as Anne Geddes and The Little Prince.

DREAM BIG Dream Big is a Mexican brand that follows lifestyles and inspires people to follow their dreams and imaginations. The brand is made up of a collection of over 8000 drawings and 30 products, which are licensed across the world.

MORE NEWS FROM EXHIBITORS

KIDDINX

DRACCO

The German company KIDDINX collaborates with over 50 partners in merchandising, creating products of high quality for brands and licenses that they select. Linked to the media world, they are present in

The FILLY® brand is expanding on an international scale with new themes: an tv animated series that is

THE PREMIERE EVENT FOR SOURCING ORIGINAL ART & DESIGN Thousands of manufacturers and retailers come to SURTEX to scout and source designs, patterns, prints and art they can use on their products. Original art from over 1,000 artists will be on display for you to shop and source. This is where it all starts. Spot trends, learn about the latest colors, styles and more. TO LEARN MORE OR TO REGISTER, VISIT SURTEX.COM ARTISTS INTERESTED IN EXHIBITING, CONTACT JOHN.ERICH@SURTEX.COM.

BOOKS STATIONERY GIFTS BED & BATH TEXTILES APPAREL HOUSEWARES HOME GOODS BEAUTY TOYS

MAY 15 - 17, 2016 | JACOB JAVITS CONVENTION CENTER | NYC WWW.SURTEX.COM

Bologna Bologna for the first time with their brands: Benjamin the Elephant, Bibi Blocksberg and Bibi & Tina.

BAVARIA SONOR LICENSING Bavaria Sonor Licensing (BSL), a division of Bavaria Media, is one of the most renowned licensing companies in Germany, with over 30 years of experience. A long success that has been reached principally with the cooperation with the children’s illustrator, “Janosch”. Since1980 they have been directing their attention to the brand and have developed a licensing program. Today, the black and yellow stripes of the tiger-duck are still synonyms of high quality.

DIC 2 LICENSING Amongst the news for this year regarding DIC 2: Giacomo Agostini, the most important motorbike champion ever and a lifestyle brand that conveys the Italian world; Zoobs; Nina and Other Little Things, and the new brand Portofino Forever for which DIC 2 is Global Licensor. DIC 2 re-launches, moreover, the Hive and Pocoyo properties.

LEONI spa For over 25 years, Leoni have been collaborating with the most important players in the promotional sector, in the food and publishing areas. Leoni was born as a partner of the large food groups, but other than this they develop their work in the editorial sector, with the Kiosk Division, with Collectables and Flowpacks.

DYNIT Dynit was founded in 1995, rapidly making itself the leader in the panorama of entertainment for the localization of animated cartoons, comics and successively, live movies on Italian territory. Its catalogue contains over 140 titles, from those, which are distinctly aimed at fans and the infant audience.

ETS STUDIOS After consolidating the success of Peppa Pig, ETS LICENSING for the Bologna Licensing Trade Fair event, presents some new properties for the next year: High School of Fashion, The Fumbles and Extreme Football.

SAVE THE DATE!

17-20 October 2016

15-16 October 2016

Join the biggest community in Entertainment

mipcom.com

Bologna PLANETA JUNIOR

SANRIO

For Planeta Junior, Heidi remains one of the main properties, while Mutant Busters is the new project of the company. On the DreamWorks Animation side, this is the year of Trolls. At the same time, the success of Kung Fu Panda is being celebrated. Dragons is still a classic, full of newcomers in television; Dinotrux and Noddy are the most awaited television series. Latest arrival at the house of Planeta: Super Wings! In all of these successes, we can’t forget to mention: Playmobil Super 4 , Shopkins, Kate & Mim-Mim and The New Adventures of Peter Pan.

Sanrio is an international lifestyle brand founded by Shintaro Tsuji in 1960 and is based on the philosophy, “small gift, big smile”, according to the idea, a small thought can be the catalyst for happiness and friendship at all ages. Known throughout the world for the iconic Hello Kitty, Sanrio enjoys a profile of over 400 characters, amongst those: Chococat, My Melody, Kero Kero Keroppi, Bad-Badtz Maru, Little Twin Stars and the new entry, Gudetama. Sanrio is also Mr. Men & Little Miss. With over 200 million books sold and a copy bought every 2.5 seconds, the 86 characters are the favorites amongst families all over the world. Moreover, every year 4 new characters are introduced and 2 new series. Giving life to all of the personalities, there is always a Mr. Man or Little Miss adaptable to every occasion, making the brand ideal for gifting, promotion and seasonal.

GEOBOOKS With over 30 years of experience in the sector of educational toys and in publishing with a world diffused presence, the objective of GEOWORLD has always been that of thrilling children of all ages with paleontology, geology and prehistoric of our planet.

STUDIO BOZZETTO &CO “Bestiacce!!” (“Beasts!”) is the new Tv series for children that is produced by Studio Bozzetto. This series is inspired by the book “Beasts! The Incredible Adventures of Sam Colam and professor Pico Pane” (2010), by Pino Pace and Giorgio Sommacal, edited by Giralangolo-EDT. The adventures of Gilda are told, the little girl who is ready for anything while saving living creatures in danger.

GRAPHILM Graphilm presents two tv series at Bologna: Boom Boom and Nefertine. Boom Boom tells the story of a bizarre group of animals that surge across central Italy during the winter of 1944, as Nefertine narrates the adventures of a little girl who lives in ancient Egypt.

SBABAM Sbabam is an editorial house, which is specialized in the world of flowpacks that are distributed at the newsstands and are growing quickly on the national and foreign markets. In this period, Sbabam is at the newsstands with “Melmito Slime”, “Softy Friends” and “Stelline - Le fatine dei cuccioli”, collections that are supported by a strong advertising investment on all of the nations free TV channels that hit the target.

11â&#x20AC;&#x201C;13 October Olympia, London

WHERE BRANDS

BLE is the largest and most prestigious licensing event in Europe where the leading owners of the hottest brands, characters and images come to meet with retailers, licensees and sales promotion professionals to build strategic partnerships.

If licensing is part of your business, can you afford not to be involved in Brand Licensing Europe 2016?

Official publication:

Provider of: