For the love of storytelling Telling the story of the day

Since the 1978 launch of ‘Barbie Magazine’, Mattel has been there for countless generations of girls. The magazine transformed and adapted to its audience and spoke directly to the needs of generations of children - with comics, stories, fashion and beauty tips, and interviews with celebrities all brought to life in the pages.

Over the years ‘Barbie Magazine’ has been joined by other magazines dedicated to telling the individual stories of brands from across Mattel’s portfolio, from Hot Wheels to Polly Pocket, Thomas & Friends to Monster High. From the very first issues, partnerships with the likes of Panini and Egmont, to revolutionary launches with Toniebox – Mattel’s collaborative approach has given their brands a longevity not always seen across the publishing industry.

Mattel has stimulated the curiosity of young minds, championing them through the pages, a success reflected in magazine sales charts.