THANKYOU Thankyou’s mission

THANKYOU

THANKYOU’S MISSION

By Rossella Arena

Thankyou is a social enterprise whose ambitious goal is to defeat poverty. It trades in highly demanded products and has recently launched a licensing program to redistribute wealth around the world through consumer spending.

Thankyou is an Australian social enterprise created to help those living in extreme poverty. There are about 736 million people in the world who suffer from, or do not survive from poverty, simply because they do not have access to resources that provide them with health, education, and a decent standard of living. They are found in every street around the globe, but particularly in countries such as Africa, South East Asia and the Pacific region. Thankyou’s mission is to redistribute wealth and put it into the hands of those who really need it. This is the reason why they have created their own product lines, becoming a worldwide beacon for consumers who want to do good actions when spending money. Thankyou products are known for their high quality; the organization is constantly looking for partners worldwide to expand and grow its activities and distribute its products on a global scale. Thankyou contributes the income from its sales to organizations that can generate impactful change and associations involved in providing basic services to the poor, such as the African Visionary Fund. Daniel and Justine Flynn

The fund was born in 2008 from the passion and ideas of Daniel and Justine Flynn, and a few other university students: today it has become a movement that brings together millions of people who, together, take small steps every day that

make big changes. In fact, involvement of the community is fundamental in the management and growth of Thankyou. In Australia for example, a local community petitioned the two largest supermarkets asking them to stock the company’s products, and they agreed! Thanks to the participation of countless buyers the organization quickly raised $ 1.4 million through the sale of the Chapter One book.

To date, Thankyou has managed to raise AUS $ 17 million to share with charities and has been able to support 857,000 people in need in 22 countries. Funded projects provide practical solutions to problems affecting the poorest, through the supply of water, sanitation, livelihoods, goods, and assistance for maternal and child health. During the online 2020 FOL (Festival of Licensing) in October, Thankyou organized a press conference with cofounder Daniel Flynn. Daniel unveiled the organization’s latest bold campaign, TY Baby Care

No Small Plan Campaign

No Small Plan, created with the aim of raising hundreds of millions of dollars to invest in people living in poverty by establishing partnerships through licensing agreements. On social media alone, it generated 2.6 billion impressions, and this allowed the organization to come

TY Personal Care into direct contact with multinationals such as P&G and Unilever, and other important groups. Thankyou is currently in talks with several potential partners which will continue to provide exciting global news about its projects.

At the FOL Daniel explained that at the beginning of their journey they chose to start with the personal care category. Because they are widely needed goods it was important to guarantee a certain quality, as they planned to do. The products (hand soap, sanitizers, shower gel, shampoo ...) are made with natural ingredients. The items in the baby care line contain gentle, soothing herbal ingredients such as aloe vera and chamomile, and super moisturizers such as shea butter. but the first chapter in the history of the organization. Initially, the volume could only be bought with an offer: in Australia alone, it raised $ 360,000 in the first two hours after launch. In airport bookstores, sales figures were only surpassed by the Harry Potter books. All of this allowed the team to get an interview with Barack Obama ... a great story for Chapter Two! In the first chapter, Thankyou’s team discuss how they would like to have many more chapters, written with and about all the people who support their mission. Daniel Flynn said that they have also launched in the food category with a full range of 17 breakfast products (muesli, energy bars ...). An extraordinary team of producers and food lovers have worked on the range, including Callum Hann of MasterChef. Food products have funded more than 21 million days of food aid, supporting long-term, life-changing food programs. After establishing licensing agreements for personal care which has been their main focus, going forward they are looking for new partners in the food sector as well.