WILDBRAIN CPLG What’s new in Wildbrain CPLG portfolio

WILDBRAIN CPLG

WHAT’S NEW IN WILDBRAIN CPLG PORTFOLIO

As the licensing industry continues to come together and adapt to the challenging circumstances of 2020, WildBrain CPLG is welcoming new brands and securing new deals across its diverse portfolio of lifestyle, sport, entertainment, and classic properties.

WildBrain CPLG has recently added a raft of new entertainment properties to its portfolio including collectible doll brand The Unicorn Dolls, based on the

characters first created by Cool Things in 2018. Each of the eight different unicorn girls features their own look and personality and is accompanied by a magical pet. Following the brand’s popularity with girls across Italy, WildBrain CPLG is now looking to forge licensing partnerships across categories including toys and games, publishing, gifting and apparel among others. Additionally, Netflix Kids and Family brands have joined WildBrain CPLG’s portfolio which the agency now represents across EMEA. Key properties include Go Go Cory Carson, preschool musical series The StoryBots, and Julie and the Phantoms - a new musical series from Kenny Ortega.

Also new to the WildBrain CPLG portfolio are the faces of one of world’s biggest and fastest growing YouTube kidfluencer channels Vlad & Niki which the agency represents across EMEA and Russia; and Magic Box’s collectible toy phenomenon SuperZings. Beyond entertainment, the WildBrain CPLG team is working across new IP, including Argentine comic strip, Mafalda. Written and drawn by cartoonist Joaquín Salvador Lavado Tejón, better known by his pen name Quino (passed away on September 30th 2020), the strip features a 6-year-old girl named Mafalda who is concerned about humanity and world peace. The comic strip ran from 1964 to 1973 and was hugely popular in Latin America, Europe, Quebec and Asia with its success resulting in books and two animated cartoon series. WildBrain CPLG is looking to build a licensing programme targeting women that will cover stationery, gifting, apparel, accessories and personal care categories, among others. WildBrain CPLG has also recently taken on the EMEA representation rights to

the iconic New York institution The

Metropolitan Museum of Art (The

Met) and is now assembling a licensing programme designed to appeal to families, millennials and a diverse international audience across categories, including homewares, apparel, accessories, stationery, gifting, toys and activities, health and beauty, and collaborations. Also new to the agency’s portfolio is leading soy sauce brand Kikkoman which WildBrain CPLG is representing across Europe on behalf of Kikkoman Corporation’s master global agent, Tact Communications. WildBrain CPLG will build Kikkoman as a lifestyle brand, targeting adults, with a focus on fashion collaborations, apparel, accessories, kitchenware, and food gifting categories. Additionally, WildBrain CPLG is representing Authentic Brand Group’s icons Elvis Presley, Marilyn Monroe and

Muhammad Ali.

These new additions join WildBrain CPLG’s portfolio of popular properties in Italy which includes TopoGigio, the beloved mouse character created in 1959 by artist Maria Perego. TopoGigio made his TV debut in the popular show Alta Fedeltà and was voiced by Domenico Modugno, before becoming internationally recognised. Starting from October 5th, TopoGigio will return to the small screen on Rai YoYo with a new animated series produced by Movimenti Production, where Gigio and his friends will face many adventures. WildBrain CPLG has secured a number of licensing partners for the brand already including: Giochi Preziosi (master toy partner), Clementoni (Puzzles and Activities), Gribaudo (books), Playpress (activity for kiosks), Bauli (Easter eggs for 2021), Hoppla’ (costume character), Rai Com (Magazine and Sticker Album) with more to come. WildBrain CPLG continues to represent popular brands including Emoji and MGM’s Pink Panther. The agency will also be handling licensing rights for MGM’s The Addams Family 2 movie which is slated for release in October 2021 and Sony Picture’s Hotel Transylvania, with the fourth instalment scheduled for release in September 2021. WildBrain CPLG also represents Sony Picture’s much-loved entertainment franchises

including Ghostbusters, with new movie Ghostbuster: Afterlife slated for release in March 2021, and LINE FRIENDS properties BT21 and BROWN &

FRIENDS.

WildBrain CPLG will present these properties, in addition to showcasing new initiatives and creative assets, at Festival of Licensing and during the Q4 period. The company will also hold dedicated territory showcases in late October to provide further local insights and brand updates from its respective international offices.