BOLOGNA KIDS LICENSING TRADE FAIR Bologna 2021: focus on kids

BOLOGNA KIDS LICENSING TRADE FAIR

BOLOGNA 2021: FOCUS ON KIDS

This year has disrupted professional trade events and has led B2B show organizers to rethink their models to allow the industry players to keep meeting, networking and working together, just as they did before February 2020.

World trade shows have always been a crucial tool in the industry, providing an opportunity to keep up-to-date on the development of specific markets, find out what’s new and network with potential new partners.

In 2020 participants from various sectors and areas have come to expect online continuity from their industry events with a digital substitute of what could not happen in person, with the hope of meeting with partners and friends in person by next year. This is what Bologna Children’s Book Fair (BCBF) and Bologna Licensing Trade Fair (BLTF) have done for their respective areas, publishing and licensing, with online events, digital dossiers, awards, and business networking. This year has been particularly important for carrying on the natural evolution that the Bologna Licensing Trade Fair started some time ago. The Bologna Children’s Book Fair is in fact a world reference event for children’s content, starting from the central business of publishing, in addition to media & digital, audiovisual, licensing

and (as of 2020) even comics. Bologna is a huge marketplace for the worldwide exchange of rights which allows companies to create books, TV series, films and digital products for children, many of which also have a following in the licensing sector - and some of which had their start right in Bologna.

Even before the successful launch and development of the Bologna Licensing Trade Fair in 2008, as a one day event aimed at kids properties, the Bologna Children’s Book Fair was already a global meeting point for anyone working in the field of licensing.

Therefore in 2021 the Bologna Licensing Trade Fair will have a greater role at the show, firmly establishing itself into the Book Fair zone, sponsoring mainly kids properties with an international rather than a domestic approach, just like the BCBF itself.

The future Bologna KIDS Licensing Trade Fair will keep the spaces that have characterized the event so far, such as

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the Retail Zone, with a rich program of events covering the main subjects in the industry and the award for the best licensing programs of the year, all with an international twist. The Fashion space that would have been inaugurated in 2020 will also return with greater presence, consistent with the new profile of the event. The fair will offer greater networking opportunities to licensing executives and the thousands of professionals who attend the Bologna Trade Fair every year.

The Bologna Kids Licensing Trade Fair will not only be an unmissable event in 2021 but its services and opportunities will be greatly anticipated, allowing the inclusion of licensing properties in the BCBF’s online rights exchange system, the Global Rights Exchange, as well as online appointments, news updates and networking services that will be launched in the coming weeks.