MAGAZINE CULTURE & LIFESTYLE MEDIA PACK BRIGHTON//SUSSEX//LONDON
OUR STORY
In reaction to the pandemic, which saw a temporary closure of nearly all our distribution points, we had the flexibility to develop a subscription model. This allowed us to continue printing a monthly physical version and reach our audience.
With lockdowns behind us and the world returning to normality, it is the right time to move back to being a ‘freemium’ publication. While our core focus will always be a celebration of local culture and community, there is a new ambition to reach out to an even wider audience.
Improved distribution will see the magazine reaching new areas across Brighton, Sussex and London, while continuing to offer a home delivery service.
BN1 Magazine was born out of a desire to better reflect ground-breaking arts and culture across Brighton & Hove, shining a light on the events and work which were being overlooked by traditional local media.
Over the last decade this mission has expanded to cover the whole of Sussex - a county welcoming innovation and vibrant trade since pre-history, leading the way for Britain (and in many cases the world) while proudly embracing its heritage. And in turn, our focus has evolved from just arts and music to include what matters to our audience. From emerging issues and lifestyle trends to science & nature or wellbeing, we strive to find those stories which resonate with communities around the region. Everything we do is driven by credibility and independence, along with a burning passion to showcase the incredible endeavours of artists and businesses around us. We live in a special region, so we also need to be special.
By providing objective, diverse and good-natured content, we’ve established ourselves as a recognised and trusted brand, with a loyal readership and a growing number of stockists – from Sussex’s best cultural hubs to Britain’s leading supermarkets.
20,000 reach 60,000+ Online reach Home delivery subscription service Brighton Sussex London In over 300+ stockists (venues, supermarkets and shops)
OUR AUDIENCE
Our experience has shown there’s no such thing as an ‘average’ BN1 Magazine reader, although there are commonalities binding them together as a group. Our audience is curious about the community around them. They like things that are a little bit ‘special’, and eager to hear about emerging fashions. There’s obviously a shared interest in going out, whether it’s to theatres, galleries or sports fixtures, supporting local economies and building a better life for themselves.
As such, we see a strong following amongst young families and professionals, with 60% of our readership coming from ABC1.
So, what unites our audience? Our mission to create honest and enthusiastic content ,which draws on a wide range of experiences and conversations, has meant the BN1 audience is a group of individuals who’ve come to trust us and the subjects we talk about.
45% 35-54
25% 55+ 30% 18-34
PRINT CIRCULATION DIGITAL • 20,000 reach (comprised of printed copies, subscriptions and online views) • 12 issues a year on a monthly basis • Found in 300+ venues and retail stores • Distributed across Brighton, Sussex and London • 25-55 average core demographic • 60% Female • 40% Male • 60,000+ Unique website hits pm • 10,000+ Newsletter Subscribers • 19,000+ Twitter followers • 7,000+ Facebook followers • 5,000+ Instagram followers
WHY ADVERTISE WITH US?
Companies of any size can get their brand or business noticed across the South and London, with our tailored print and digital advertising campaigns. Perhaps your business has its own story to tell? We can additionally create editorial on your business, revealing your human side and telling everyone exactly why you’re the best at what you do.
We appreciate that all businesses are unique, with different approaches, requirements and customer bases.
We’re nimble enough to react to rapidly changing marketplaces and established enough to develop longterm strategies with you – providing increased recognition through careful placement and repetition. We want to help encourage participation and guide the buying habits of your prospective customers.
You’ll also play a crucial role in supporting quality, local, independent journalism. Because we want to build a community of partnerships, a collaborative effort between journalists, business owners and creative talent, which encourages regional economic growth and development. Would you like to join us?
RATES PRINT PRICING QUARTER HALF PAGE FULL PAGE FRONT FEW PAGES INSIDE COVERS BACK COVER DOUBLE (DPS) FRONT COVER FRONT FOLD OUT INSERTS BOX AD 400PX X 400 PX MPU SIZE : 300PX X 250 PX MPU = MID PAGE UNIT 150 DPI (JPG OR GIF) CO BRANDED CONTENT ADVERTORIAL 1 PAGE ADVERTORIAL DPS 1 EDITION 6 EDITIONS 12 EDITIONS HOME PAGE BOX AD (SQUARE) LARGE TOP BANNER (ALL PAGES) MPU WITHIN CONTENT £200 £350 £550 £650 £695 £1300 £950 £1495 £1950 POA £500 £1250 £250 £175 £295 £450 £550 £595 £1100 £800 POA £450 £659 £125 £250 £395 £495 £550 N/A £600 WEB PRICING
SPECIFICATIONS PRINT GUIDELINES: ONLINE DIMENSIONS: FULL PAGE 210mm WIDE X 297mm HIGH 5mm BLEED HALF PAGE HORIZONTAL 200mm WIDE X 140mm HIGH NO BLEED QUATER PAGE 100mm WIDE x 140mm HIGH NO BLEED HALF PAGE VERTICAL 100mm WIDE X 290mm HIGH NO BLEED Include an extra 5mm bleed on each side on full page of double page spread. Keep text away from edges, especially inside edge. Send in JPG or PDF Format Full page artwork, inlclude bleed but no print marks JPG or GIF files (72dpi or 150dpi) Box ad 400px X 400px MPU - Mid Page Unit 300px X 250px Leaderboard 728px X 90px Large Top Banner 970px X 250px
INSIDE THE MAG
BN1 Magazine covers all the best stories and interviews from across the region. There’s a broad spectrum of events and endeavours taking place across the county every month, from productions of Shakespeare’s classics and internationally touring comedians to cutting-edge digital art and emerging authors. Almost everyone brings something to Sussex’s cultural identity, whether they’re an audience member, business owner, community leader or creative genius.
Whether it’s high profile interviews and in-depth features, or platforming the local heroes who bring so much to our community and the nest in emerging talent, we aim to showcase the best of our region.
From the cosmopolitan bustle of the coastal cities to the pastoral splendour of the Weald, Sussex offers a broad range of natural habitats and historic communities. Through spreading the word about its rich culture and diverse voices, we hope to inspire others and reinforce those things which connect us all.
DIGITAL IMPACT
BN1 Magazine is readily available on IOS and Android app stores as a digital publication. It is also listed on www.magazine.co.uk and Zinio the two largest subscription platforms for digital and print publications on the market. This enables us to reach people’s phones and digital devices so people can read BN1 on the go
MAGAZINE
