BOATING & marine
Simrad Yachting celebrates 75 years of innovation in 2021
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IMRAD Yachting, the global marine electronics leader for powerboating and sportfishing, is recognising its 75th Anniversary with a slate of initiatives, including the celebration of boating’s ability to bring people together, detailing the history of notable Simrad products and publishing its own list of Simrad 75 Great Boating Destinations. Simrad executive vice president at Navico, its parent company, Mike Fargo said, “Our heritage in marine electronics goes back to 1946, when surplus radios from the war were converted for use on commercial vessels and Simrad’s very name comes from the amalgam of Simonsen Radio.” “Since then, Simrad’s innovation and technology has been featured on hundreds of thou-
sands of watercraft over the decades, from small RIBs and sportfishing vessels to luxury cruisers and superyachts. “Our core focus has always been to enable boaters – whether that’s for fun, relaxation, sport, adventure or work.” The first of three anniversary videos include a brand video that kicked off the 2021 anniversary year and spotlights historic Simrad products dating back seven decades. Recently, Simrad unveiled two short vignettes emphasising the adventures and personal bonds that are created out on the water. Simrad revealed a list
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of some of its noteworthy products through the years that have influenced marine electronics and provided enjoyment to millions in the boating community across the world. They include the RS80 Simrad VHF radio, B24 broadband radar, NSE multi-functional displays, AP50 autopilot and the NSOevo3S. The ‘World of Simrad’ blog also recently announced its own list of 75 great boating destinations where powerboating and sportfishing reign supreme – a bucket list of sorts for the power cruising, sportfishing and luxury yachting enthusiasts
around the world. By tapping into the brand’s rich boating heritage and global reach of its passionate personnel, Simrad released the poll identifying favourite boating hot spots for its birthday year. “With the anniversary, we thought it would be fun to honour our tradition with a look back at key products, a series of emotive videos and our ‘Simrad 75 Best List’ by tapping into our knowledge and global reach of boating destinations,” Mr Fargo said. “Simrad stands for innovation, reliability and performance that provides boaters with the assurance they can do more out on the water, safely and confidently.” Product and boating experts at Simrad Yachting around the world nominated their favourite powerboating and sportfishing loca-
tions which was then narrowed down to a final selection of 75. The focus was on small town departure points for offshore cruising or specific small bodies of water or islands that make for a unique and special boating experience. The US led the list with 11 selections, while New Zealand and Australia each notched six. Mediterranean countries such as France, Greece, Italy and Spain also had multiple nominations. “There are some amazing places to explore in this world and doing it with Simrad electronics makes it enjoyable and extraordinary,” Mr Fargo said. “A big congratulations to our Simrad 75 best selections.” For more information on the Simrad range of electronics, visit simradyachting.com
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