How a Dental Membership Plan Benefits Your Practice and Your Patients

Dental memberships are the perfect solution for practices looking to offer an in-house option to uninsured patients. Many practice owners implement a plan on their own before fully understanding the legal implications associated with offering an in-house plan as well as the administrative tasks that are placed on an already stretched-thin staff. Careington International Corporation is a dentist-founded and owned company that has been a discount plan industry leader for over 40 years. Careington’s Launch Loyalty team is comprised of membership plan experts, dedicated to providing full-service administration. Partnering with Launch Loyalty powered by Careington allows owners and staff to focus on patient care and running a successful practice while the membership experts work behind the scenes.

The Importance of Plan Administration

Choose the Right Administrator

Legal and Compliance It is essential to ensure plan compliance on both federal and state levels. Many administrators in the market don’t offer plan compliance, leaving a practice with costly legal fees. Launch Loyalty offers plan designs that are fully approved by the Washington State Office of the Insurance Commissioner. Launch Loyalty clients can rest assured knowing their plan is compliant with all state regulations.

Automated Billing It is challenging to manage patient billing and renewals. Working with an administrator that ensures payment information is stored compliantly allows practices to automatically collect plan fees at the point of renewal. Launch Loyalty is set up to handle all billing and renewal needs for every client.

Training Having your staff sufficiently trained on your program helps considerably. This ensures they are well prepared to speak with patients about the value of the plan. Launch Loyalty provides your staff with ongoing training through webinars, videos and meetings to discuss strategies for program performance.

Marketing Customized marketing communications are a key contributor to the high success of membership plans. Launch Loyalty provides a variety of print and digital marketing materials to help promote the plan, including targeted materials for local employers and unique opportunities as well as email campaigns to help bring dormant patients back to your practice. Customer Service Customer support is vital to plan success. Plan patients can speak with a Launch Loyalty representative five days a week, so office staff doesn’t have to spend time answering patients’ plan-related questions.

Custom Website A membership plan website promotes brand awareness and allows your patients to easily sign up online. Launch Loyalty clients also receive a badge to include on their practice website that will allow patients to easily link to the in-house membership plan website.

Enrollment and Retention Offering multiple enrollment options to your patients is important. With Launch Loyalty, patients can enroll online or by phone with a Customer Care representative. Launch Loyalty’s retention team is dedicated to assisting patients with renewals and payment method issues, ensuring more patients remain enrolled for the plan.

Launch Loyalty is experienced in working with dental offices in Washington and is skilled in navigating and complying with the discount plan organization regulations specific to the state, which adds another level of security for your practice. Don’t be drawn into a false sense of security with a membership software platform or be tempted to handle the administration yourself; leave it to the experts at Launch Loyalty. To learn more about how you can partner with Launch Loyalty, call (844) 40-LOYAL (56925) or visit launchpatients.com/seattle-kingcounty to request a demo of how the program works.