bøa! 10 years special by boa! company

#01 10 YEARS SPECIAL Expression of a strongly positive feeling in the Austrian dialect. We call it the bøa! effect.

WE LOVE TO TELL STORIES. bøa! agentur gmbh Klammstraße 1 | 4020 Linz | Austria | boa.company

YES WE DO! We are a full-service agency but in case there’s a project that requires specific tasks – that aren’t covered by our knowledgeable core team – our abilities are extended by an established network of experts and professionals in their field. If you (or we) can dream something up, we can turn it into reality. We are internationally connected and have a history of longtime partnerships but always welcome new clients, big and small, to show them what we are made of and how we can best partner up with them. We custom-tailor project teams and tasks according to the needs of the client and assignment, trying to focus on what’s important. Take what you need, leave what you don’t – from the bøa! building blocks [the cost-effective way].

ANALYSIS

CORPORATE IDENTITY

POSITIONING

BUSINESS STRATEGY

COPORATE DESIGN

COMMS STRATEGY

STRATEGIES

BRAND BUILDING

GRAPHIC DESIGN

UX & UI DESIGN EVENTS & TRADE SHOWS

RETAIL

DIGITAL

SOCIAL MEDIA

EMPLOYER BRANDING

CAMPAIGNS

IDEAS & CONCEPTS

PHOTOGRAPHY & VIDEO

CONTENT PROVIDING

COPY WRITING

VISUALS

STORY TELLING

WORDS TRANSLATION GER / EN

PRODUCT DESIGN

WEB DESIGN

ILLUSTRATION

ARTWORK

PACKAGING & PROMO PRESENTOOL DESIGN TATION

PHOTOGRAPHY

BØA! BUILDING BLOCKS

BØA! NETWORK

WEB DEVELOPMENT VIDEO & FILM PRODUCTION

APP DEVELOPMENT

3D MODELING & ANIMATION

SPECIALTY PHOTOGRAPHY

TRADE SHOW ARCHITECTURE

PROMOTIONAL TOOLS

TRANSLATION

10 YEARS BØA!

! a Bø

ANNIVERSARY ISSUE

Founded in 2008, the company was renamed to bøa! in 2010. Since then, its small but highly dedicated team is located in the heart of the city Linz in Austria, working closely with global cooperations, just as much as local businesses. We like the diversity and different challenges involved with brand strategy and 360° communication concepts as much as designing the look of your company car. We enjoy supporting local companies, established international corporations and start-ups alike, to drive forth new products and ideas. Dealing with different kinds of projects and clients at the same time is our daily business. Making the best out of various available budgets, also. This year – 2020 – we are celebrating ten years of bøa! Let’s have a look at this first decade …

Get a closer look: boa.company |

boacompany

SPAGE 3

Running Campaign idea & concept | photo & film production key visuals ATL & BTL | print & digital retail tools & collaterals | campaign clips

LEAD AGENCY 2014 - 2019 Full-Service support Communication strategies | development, realization & implementation of campaigns (2-3 per year) social media support & online campaigns (content planning & providing) PR packages (photography & copywriting) | PR events - idea & concept (planning & organization, on location support, follow-up care) | print & collaterals | visuals & words | POS tools & concepts | packaging

PAGE 4S

YES WE DID!

S H A P E YO UR RUN

EINZIGARTIGE O BERF LÄCHE NBE HA NDLUNG DUR C H

DEN

E I N S AT Z

EINER

V I ELE MÖG LI CH K EI T EN

OBERFLÄCH ENBEH ANDLUNG

U LT R A L E I C H T

S I ND

DAFÜR

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DEM

ZAHN

MODEL L E DER

S PORTL I C HEN

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GESCH AFFEN,

TROTZ EN

L I F ESTY LE

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UND

S H A P E YOU R RUN

U N BEG R E N Z T E D E S I G N M Ö G L I C HK E I T E N

EINZ IGARTIGEN

E I G E N E N T W I C K E LT E N 3D_ F

Silhouette International Schmied AG / Austria, Made under licence from adidas AG © 2018 adidas AG. adidas, the Badge of Sport and the 3-Stripes mark are registered trademarks of the adidas Group. Silhouette International Schmied AG / Autriche, faite sous licence de adidas AG © 2018 adidas AG. adidas, l’insigne du sport et le logo 3-Barres sont des marques déposées du Groupe adidas.

SHAPE YO UR RUN

EINEN

NEUES

BEREICH ERN.

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MIT

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RUTSCHFESTE

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DI E EI N Z I GA RT I G E DI A MA N T R AST ER - ST R UKT UR

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DI E LAG E UN S ER ER

LASS EN .

U LT R A L E I C H T G E W I C H T I G E ,

KO M F O R TA B L E

3D_F COLLECTION @ ADIDASSPORTEYEWEAR.COM

UN S

E IN

E I N E U LT R A L E I C H T E R A H M E N K O N S T R U K T I O N

Z A H LR EI CH EN

VORT EI LEN

UN D FUN KT I ON EN .

3D_F COLLECTION @ ADIDASSPORTEYEWEAR.COM

3D_F Product Campaign idea & concept, photo & film production key visuals ATL & BTL | print & digital retail tools & collaterals | campaign clip | packaging

ADIDAS SPORT EYEWEAR Website Launch adidassporteyewear.com project lead | concept & screen design (content providing, serial updates)

SADIDAS SPORT EYEWEARS

SPAGE 5

FRUX We accompanied our client FRUX from a start-up to corporate identity.

Business Strategy in Close Cooperation with FRUX Leadership company analysis & positioning | communication strategy & marketing plan corporate identity & design | re-launch website ‘enterprise look & feel’ (implementation by FRUX) | creation of company claim ‘Know to Grow’ ‘Know to Grow’ communication (including all communication channels) development, realization & implementation of main campaign ‘Ice Hockey’

Sponsorship Black Wings Junior U12 Team photo production

Matthias Witzany Photography

PAGE 6S

SFRUXS

LEAD AGENCY 2009 - 2014 adidas as a global big player had to prove credibility & authenticity in the outdoors category – we supported the adidas Outdoor team with a big network of athletes, photographers, filmers and media contacts ... to be part of the scene and if you believe it or not – requiring a smaller budget than you might expect.

ADIDAS OUTDOOR

Back in 2011 we created the bi-annual adidas Outdoor magazine from scratch – including idea, concept, content creation and layout. Shout out to the great athletes and supporters that helped us to bring stories to life and mix it up with just the right amount of integrated product presentation.

Online Competition ‘are you all in?’

The adidas Outdoor magazine was also published as an interactive multi media iPad version with lots of additional content, imagery, videos, 3D visualization, deep insights and in-depth product information.

michael.meisl loferer steinberge (AUT)

IMPOSSIBLE IS NOTHING IMPOSSIBLE IS NOTHING

trails, via ferrata and even grade 5 climbs - all that in around 12 hours - sounds like fun, right? Two friends, Kogs and Toni, explore their neck of the woods by traversing the local mountain range, in a day. Why not get out into your neck of the woods now?

“The art of hiking lies in choosing the right path” Reinhold Messner

Get up to speed at adidas.com/outdoor

beat.kammerlander and alex.luger

rätikon (SUI)

michael.meisl

all speed

In 1978 the SUPER TREKKING boot was developed with Reinhold Messner for his legendary Everest expedition. Now in 2010, adidas introduces the new SUPER TREKKING FM GTX. Ground-adapting ForMotion™ technology gives you ultimate control and stability, reducing stress on joints for best comfort and durable performance on long miles of rugged trail.

adidas.com/outdoor

Thomas and Alexander Huber

Trango Towers, Pakistan // Eternal Flame - First redpoint ascent

With creativity nothing

is out of reach

13 breathtaking summits, 4,000 metres of altitude to cover, pinning it up and down

5 days, 35 hours, 5,250 metre total ascent and not a single regret

just for the thrill of it

Whatever your next move might be, the athletic TERREX Lite Softshell can handle it. ForMotion™ technology allows total freedom of movement while a unique hybrid construction of WINDSTOPPER® and Nano-Tex® keeps your body temperature optimized.

more about TERREX and the ‘Huberbuam’

adidas.com/outdoor

of debris, replacing hooks and cams? Passion for climbing can be more than a devotion to trying out new and even more challenging routes. Top climbers Beat and Alex live the spirit and even have fun on a VI+ too.

todra gorge, morocco (africa)

michael.meisl

Get into the spirit at adidas.com/outdoor

flo in ‘chimera verticale’, civetta, italy

bavarian direct

Why invest several weeks of your valuable time in clearing away tons

South Tower, Mt. Asgard, Auyuittuq National Park, Baffin Island, Canada

trick of the trad

michael.meisl

timeline productions

all passion

The terrex™ Active Shell jacket lets your body breathe while you exert yourself. Small on weight and packability, big on breathability and freedom of movement.

Team Free Ascent

welcome to terrex terrain Dream climbs, dream locations, dream weather - not always around the next corner. 3 weeks’ Morocco - pick up the speed with TERREX™ equipment to uncover the nuggets.

catch your breath adidas.com/outdoor

This is the one we came for - this is the one we took home. Thanks to our Belgian friends for leaving us this pitch we had a freaking good time!

adidas.com/outdoor

Alexander and Thomas Huber, Mario Walder

matterhorn (SUI)

michael.meisl

join us on facebook.com/adidasoutdoor

Another romantic winter ramble? Not for Michi Lerjen and Denise Wenger, who prefer the Furggen ridge on the Matterhorn. Another thing that connects them is TERREX™ equipment. adidas.com/outdoor

all passion

adidas.com/outdoor

are you all in?

matterhorn (SUI)

michael.meisl

join us on facebook.com/adidasoutdoor

share +

win

michael.meisl

Lightweight fully-equipped mountain sports jacket - designed specifically for women, like Denise Wenger: first woman to bag the Matterhorn Furggen ridge in winter.

flo and jakob in ‘chimera verticale’, civetta, italy

terrex feather jacket

are you all in? civetta, italy – 7:25 pm

share +

Ridge to the summit of Civetta: after a 12-hour climb Flo and Jakob have to move fast to hit the summit and crack the most difficult first part of descent before nightfall. Throw in everything you have. Tell us your story and win the terrex™ experience.

win

adidas.com/outdoor facebook.com/adidasoutdoor

adidas.com/outdoor

civetta, italy – 4:17 pm

SO TIME IS ON YOUR SIDE

Chimera Verticale (7c): Flo and Jakob under pressure on the vertical wall, picking up their route against the clock with fast grabs to overcome the final pitch. Prove that you are all in to win the terrex™ experience. adidas.com/outdoor facebook.com/adidasoutdoor

adidas.com/outdoor

TERREX CM JACKET

Lightweight fully-equipped mountain sports jacket for a day out with the girlfriend. Michi Lerjen shins up the Matterhorn Furggen ridge.

terrex feather jacket

Features TRAXIONTM outsole with CONTINENTAL® rubber compound for superior grip. Gets you back faster to a well-earned break. adidas.com/outdoor

PhotoMichaelMeisl AthletesToniMoßhammer and MichiLerjen LocationEiger-SUI timeline production

Find out more about the Terrex Ndosphere’s fully insulated stretch panels at adidas.com/outdoor Keep warm and keep moving

The ultimate summer fun in the outdoors the combination of climacool® construction in the flexible outsole and open mesh gives your feet 360° breathability and quick-drying performance. adidas.com/outdoor

open all winter

The Terrex Ndosphere Jacket unleashes a unique feeling of freedom. Now Guido can let rip and shred winter.

climacool boat sleek

timeline production

hot moves in icy-cold

Jakob Schweighofer

michael.meisl

Alexander and Thomas Huber and Mario Walder | team free ascent “Bavarian Direct” | 5.13 | Mt. Asgard, Baffin Island

unbeatable grip terrex scope The STEALTH outsole of the new Terrex Scope GTX® gives unbeatable grip on tough, rocky surfaces.

adidas.com/outdoor

Michael Meisl

climacool boat lace The ultimate summer fun in the outdoors the combination of climacool® construction in the flexible outsole and open mesh gives your feet 360° breathability and quick-drying performance.

The revolutionary face-fit foam pad provides maximum protection against the elements and gives the widest field of vision in extreme alpine conditions. adidas.com/eyewear

timeline production timeline production

tycane pro outdoor The revolutionary face-fit foam pad provides maximum protection against the elements and gives the widest field of vision in extreme alpine conditions. adidas.com/eyewear

outperform cold terrex swift climaheat frost jacket PrimaLoft® Down Blend technology combines the best of both worlds: water-repellent down and ultrafine PrimaLoft® fibres. Keeps you performing in extreme conditions.

adidas.com/climaheat

tycane pro outdoor

built to face anything

face to face

© 2014 Silhouette International Schmied AG, adidas Global Licensee, adidas, the 3-Bars logo, and the 3-Stripes mark are registered trademarks of the adidas Group. © 2014 Silhouette International Schmied AG, adidas Global Licensee. Le nom adidas, le logo 3-Barres et la marque aux 3 Bandes sont des marques deposées par le Groupe adidas.

jakob.schweighofer

adidas.com/outdoor

Product: Terrex Swift Climaheat Frost Jacket Athletes: Michal Sabovčík | Adam Kadlečík Location: Vidlový Ridge | High Tatras | Slovakia

open all winter Product: Terrex Swift Climaheat Frost Jacket Athlete: Hayley Ashburn Location: Vajolet Towers | Dolomites | Italy

#openallwinter

Michael Meisl, Timeline Production (Max Reichel, Franz Hinterbrandner), Alpsolut Moving Pictures (Johannes Mair), Whiteroom Productions (Jakob Schweighofer), Christian Pflanzelt, Keith Ladzinski

supported by terrex™ adidas.com/outdoor

just the two of us

IMPOSSIBLE IS NOTHING

COVER MORE GROUND

TO SEIZE PERFECT CONDITIONS

SUPER TREKKING FM GTX

adidas.com/outdoor

Alexander and Thomas Huber

TERREX CM JACKET

Trango Towers, Pakistan // Eternal Flame - First redpoint ascent

It’s the unexpected that keeps us going

adidas.com/outdoor

Wherever you dare to go, the lightweight TERREX Fast X FM supports you to move fast and surefooted over any terrain. ForMotion™ technology adapts perfectly to the ground, reducing stress on joints and giving you ultimate control.

TO MAKE MORE OUT OF SHORTER DAYS

AND GET MORE OUT OF YOUR PERFECT DAY

also available as midcut with GORE-TEX® adidas.com/outdoor

adidas.com/outdoor

jakob . civetta, italy

alex.luger

terrex fast x

michael.meisl

rätikon (SUI)

michael.meisl

michael.meisl morocco (africa)

michael.meisl

adidas.com/outdoor

morocco (africa)

TERREX CM JACKET

TERREX Fast X FM GTX

more about TERREX and the ‘Huberbuam’

A cracking mix of lightweight comfort, ground control and stability. Pick up the speed to cover more ground.

adidas.com/outdoor

keeps your body temperature ideal at all times. WINDSTOPPER® protects your front and arms while a more breathable Soft Shell material provides ventilation at the back to keep you dry and warm. Improve your performance and stay focused. adidas.com/outdoor

rough feels good

terrex hybrid jacket Climbing hard or hanging in there to belay your partner, adidas BodyMapping concept keeps your body temperature ideal at all times. WINDSTOPPER® protects your front and arms while soft-shell material provides ventilation at the back to keep you dry. And the FORMOTION™ cut guarantees exceptional freedom of movement. TERREX™ hybrid jackets set new standards in versatility and reliability. adidas.com/outdoor

coire an lochain scotland - 2:17 pm We climb in bad weather ‘cause it’s the only weather. But Scottish mixed climbing means much more. Charly and Matthias brave the elements Scots’ style to test the new adidas terrex™ series. more on: adidas.com/outdoor facebook.com/adidasoutdoor

keith.ladzinski

6 tries 3 days all in

charly and matthias in ‘pic’n mix’, coire an lochain, scotland

terrex hybrid jacket

Small on weight and packability, big on breathability and freedom of movement. The more wicked the challenge the bigger the smile.

terrex active shell

adidas.com/outdoor

Red River Gorge, usa 7:21 pm Pure Imagination 9A/5.14d: You need resistance, power and mental strength to climb the hardest route in your country. Sasha DiGulian becomes the first American woman in 9A.

The first to feature new, tougher, more breathable WINDSTOPPER® material. Protects you when it matters most.

adidas.com/outdoor

The lightweight fasttougher, r boot – designed for best The first terrex™ to feature new, ® grip in wet andbreathable dry. TRAXION™ outsole with Continental® material. more WINDSTOPPER Protects youensures when it matters rubber compound bettermost. ground control and more confidence while moving fast over rugged terrain. adidas.com/outdoor

more on: adidas.com/outdoor facebook.com/adidasoutdoor

Alexander and Thomas Huber and Mario Walder | team free ascent “Bavarian Direct” | 5.13 | Mt. Asgard, Baffin Island

timeline production

Alexander and Thomas Huber and Mario Walder | team free ascent “Bavarian Direct” | 5.13 | Mt. Asgard, Baffin Island

timeline production

Alexander and Thomas Huber and Mario Walder | team free ascent “Bavarian Direct” | 5.13 | Mt. Asgard, Baffin Island

timeline production

terrex ice feather jacket This new fully-equipped winter mountain sports jacket combines light weight with ruggedness. 3L Gore-Tex® Pro Shell guarantees full weather protection that defies snow, ice and storms. adidas.com/outdoor

timeline production

keith ladzinski

terrex hybrid jacket

michael.meisl

christian.pfanzelt

Terrex fast

jacket terrex fast r

charly and matthias in ‘pfugelule’, coire an lochain, scotland

geyikbayiri turkey - 11:45 am

Terrex fast jacket

100% protection yet extremely breathable. An unbeatable combination if summer weather turns wild on you.

Terrex active shell

holdfast

steadfast

adidas.com/outdoor

La Esfinge 5325m| Cordillera Blanca | Peru

unbeatable grip

La Esfinge 5325m| Cordillera Blanca | Peru

unbeatable grip

timeline production

Dani Moreno and Edu Marin unlock Cordillera Blanca with the new Terrex Scope GTX® featuring STEALTH rubber. Unlock your terrain and win a trip to Brazil.

#unlockbrazil adidas.com/outdoor

La Esfinge 5325m| Cordillera Blanca | Peru

timeline production

Pedra da Gávea Highline | Rio de Janeiro | Brazil

The hybrid construction of WINDSTOPPER® and Soft Shell material keeps your body temperature ideal at all times.

Lukas Irmler unlocks Pedra da Gávea with the new Slack Cruiser featuring STEALTH rubber. Unlock your terrain and win a trip to Brazil.

unbeatable grip terrex scope

keith ladzinski Abrasivo Extention V10 | Itatiaia | Brazil

Unlock your terrain and win. adidas.com/outdoor

PrimaLoft® Down Blend technology combines the best of both worlds: water-repellent down and ultrafine PrimaLoft® fibres. Keeps you performing in extreme conditions.

adidas.com/climaheat

unbeatable grip open all winter Product: Terrex Climaheat Ice Jacket Athlete: Junghee Han Location: Morteratsch glacier | Grisons | Switzerland

Kevin Jorgeson unlocks Itatiaia with the new Terrex Solo featuring STEALTH rubber. Unlock your terrain and win a trip to Brazil.

unbeatable grip terrex slack cruiser The STEALTH outsole of the new Slack Cruiser gives unbeatable grip for landing your best trick.

#openallwinter Unlock your terrain and win. adidas.com/outdoor

Terrex Climaheat Ice Jacket

#unlockbrazil adidas.com/outdoor

Michael Meisl

Pedra da Gávea Highline | Rio de Janeiro | Brazil

keith ladzinski

#unlockbrazil adidas.com/outdoor

The STEALTH outsole of the new Terrex Scope GTX® gives unbeatable grip on tough, rocky surfaces.

ADIDAS OUTDOOR MAGAZINE GOES BIG 2014: Redesign of our adidas Outdoor magazine we published in every aspect – from project & athlete research, storytelling, content creation, film & photo production to layout and prepress.

Online Competition #unlockbrazil

Digital Campaigns & Apps for example: ‘STEALTH’ augmented reality app

FISCHER NORDIC

ISPO 2017 ‘Skiletics®’

pre-key visual | intro video clip

Video Concept & Screen Design

Skiletics® coaching clips

Markus Berger Photography

SKILETICS® The new full-body workout with Fischer TO GET IN SHAPE – GET ON TRACK campaign idea | concept & realization including copywriting (campaign headline & copies, press releases in English and German) roll-out plan over all communication channels

SFISCHERS

SPAGE 11

Collaterals dealer catalogues consumer brochure | booklets

Merchandising bike wear designs (MTB & DH jerseys, pants) factory team clothing design (road cycling) T-shirts, hoodies, sweater designs and much more

NAKITA & SIGA

Alm’a Mater Magazine print & online version – bøa! was responsible for idea, concept, layout, editorial department, content creation and prepress

PAGE 12S

YES WE DID!

Advertising print ads & online banner

Bike Designs new freeride & downhill series

Website Launch concept | screen design & implementation CMS & bike finder tool

SEHSS

SPAGE 13

YES WE DID!

10 YEARS BÃ&#x2DC;A! We are celebrating. Thank you for being part of it.

Stefan Kürzi Photography

IT’S NOT A PARTY WITHOUT CAKE! Go ahead and celebrate with us. Send us a mail to: mail@boa.company including the subject line ‘bøa! Birthday cake’. Let us know your address, where to send a delicious Original Linzer Torte from our neighborhood, and enjoy.

Would you like to join us for the next ten years? Contact us for your bøa! effect. bøa! agentur gmbh Klammstraße 1 | 4020 Linz | Austria mail@boa.company | boa.company |

boacompany

10 YEARS BØA! Size doesn’t matter [yours and ours]. We might be small in numbers, but we make up for it with our combined knowledge and dedication. So, whether you’re a big corporation or small startup company, we want to team up with you, analyze your needs until we completely understand them and act accordingly. Without much fuss and fanfare. With as little bullshit as possible. Because we want to be your partner, not just your agency. bøa! – The brand building partners.

We proudly present a selection of clients & brands we work and worked for:

SPORT EYEWEAR

OUTDOOR