BRIO Brand Guidelines by Boardwalk Rental Communities

BRAND GUIDELINES

BRIO BRAND GUIDELINES

WHAT’S IN A BRAND? EVERYTHING This brand book is more than just a collection of statements. It’s the heart and soul of Brio. The intangible side of the bricks, mortar, and glass that will come together to create a new community. It shapes the way we think about, speak about, and visually represent the Brio brand. Because a unit is something people buy, but the brand is what they buy into. It’s the reason they choose our bricks, mortar, and glass. The idea that sparks an emotional connection. The reassurance that they made the right choice. With this justification, they don’t just buy into the Brio brand, they live into it, too. When we go forward with a strong, clear, and unified message across all consumer touchpoints, we strengthen and reinforce the Brio brand. We make it believable, trustworthy, and aspirational. Then, and only then, can we create desire, excitement, and anticipation. 2

BRIO BRAND GUIDELINES

BRAND LANGUAGE Property Introduction Property Narrative Brand Personality Brand Voice Tone of Voice

VISUAL IDENTITY 5 6 7 8 9

Primary Logo Primary Logo Variants The ‘B’ Monogram Secondary Logo Secondary Logo Variants Clear Space & Minimum Size Logo: Best Practices Primary Partner Logo Variant Partner Logo Vertical Variant Primary Typeface Secondary Typeface Colour Palette Textures & Backgrounds Textures & Backgrounds Photography & Space Photography & Space

BRAND APPLICATION 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26

Stationary Print Website On-site Signage

28 29 30 31

BRAND LANGUAGE

BRIO BRAND GUIDELINES

Something special is coming to Brentwood. The neighbourhood that welcomes all with open arms is opening them even wider to make space for a new and exciting rental experience that will attract the young and the young-at-heart in search of premium living and a place they can call “home” now and for years to come. Brio is coming to Brentwood.

BRIO BRAND GUIDELINES

BRIO Focusing on the residents of Brentwood, Brio is a way of describing a quality that is active or spirited, or alive and vigorous. We’ll also perfectly complement our dynamic interior design, with its bright colours and sense of vibrant energy.

BRIO BRAND GUIDELINES

BRAND PERSONALITY Drawing on the spirit and energy that inspired our name, our goal is to create a sense of excitement for the people who engage with our brand. We will do this by presenting the Brio brand personality consistently and purposefully throughout all our communications.

BRIO IS FRIENDLY We are happy, real, and open. We are the one everyone wants to be around.

ENERGETIC We are curious, positive, and eclectic. We attract the same.

WELCOMING We are warm, neighbourly, and decent. We think you belong.

RELIABLE We are trustworthy, solid, and confident. We will never let you down.

BRIO BRAND GUIDELINES

BRAND VOICE What we say is just as important as how we say it. When we speak to our audience, we must do so in a way that truly reflects the Brio brand personality. By using a consistent voice, tone, and manner across all touchpoints in our communications, we make the Brio brand believable, engaging, and inspirational.

WHEN WE SPEAK, OUR VOICE IS GENUINE Our language is friendly, straightforward, and down-to-earth. We are always inclusive.

ENGAGING Our words are inspiring, upbeat, and playful. We want to excite and motivate.

POSITIVE Our tone is encouraging, bold, and optimistic. We reflect our energetic audience.

CONFIDENT Our manner is believable, honest, and open. We will inspire trust in our brand.

BRIO BRAND GUIDELINES

TONE OF VOICE Please use the following paragraph as inspiration when writing for our consumer audience. This is how we can bring our brand personality and brand voice to life.

Something special is coming to Brentwood. Brio is a new and exciting rental experience that invites the young and the young-at-heart to enjoy premium living and the strong sense of community that Brentwood is known for. Located at the gateway to the city, Brentwood is surrounded by green space, major parks, and is well connected to transit. It is one of the best places to live in Calgary and is consistently ranked in the top five neighbourhoods year after year. Brio residents will enjoy condo-style amenities in this professionally managed rental property. Fitness facilities, a community room with kitchen, lobby wifi bar and terraces with barbeques make Brio a welcoming place for residents to live for many years to come.

BRIO BRAND GUIDELINES

VISUAL IDENTITY 10

BRIO BRAND GUIDELINES

PRIMARY LOGO Our logo is the most important and most visible element of the brand identity. It represents a mark of style and quality everywhere it appears. It adds a bold statement to communications and should be used to represent the lifestyle that Brio—the building—represents. The primary logo is a faux gold foil 'B' monogram with the white "Brio" wordmark. It is the preferred logo in all cases when four-colour printing is available. The preferred primary logo application is on black. logo on white variation can be used when black is not practical or available.

BRIO BRAND GUIDELINES

PRIMARY LOGO VARIANTS The faux gold foil version should always be the first choice, with the others used only where legibility and contrast become a concern. If four-colour (CMYK) printing is not available or practical, the Pantone 7403C version is preferred. The black and white versions should only be used if colour printing is not available.

This logo variant should be used in cases to introduce the brand or for brand awareness. For example, print, out-of-home, on-site signage, or hoarding.

VERTICAL LOGO VARIANTS

HORIZONTAL LOGO & VARIANTS

BRIO BRAND GUIDELINES

THE ‘B’ MONOGRAM In addition to our logo, the ‘B’ monogram can be used as a secondary icon. It’s not meant to be a substitute for the logo, but as a complement or accent. Please see the Brand Application Section for ‘B’ monogram usage. The "B" monogram icon should only be used when the primary logo in its entirety appears in close proximity.

BRIO BRAND GUIDELINES

SECONDARY LOGO As a variant to the primary logo, the secondary logo is a leaner version that would be used mainly for brand communication. It still has the same bold statement as the primary logo, but without the additional elements that are not necessary for brand communication.

BRIO BRAND GUIDELINES

SECONDARY LOGO VARIANTS Our secondary logo is available in three colour variants: black, white (knocked out), and faux gold foil. The black version should always be the first choice, with the white used only where legibility and contrast become a concern.

This logo variant should be used for communication where brand awareness is not the primary purpose. For example, interior design or text overlay on organic social posts.

LOGO VARIANTS

In certain instances where additional richness is needed, the faux foil logo may be used. This variant requires a black background and 4-colour process printing.

BRIO BRAND GUIDELINES

CLEAR SPACE & MINIMUM SIZE This illustration describes the clear space that must always surround the Brio logo. As a rule of thumb, the space above and below the logo can be measured as the approximate height and width of ‘2x’ where ‘x’ is the width of the uppercase “I” in the Brio wordmark.

The minimum size of the horizontal version of the logo is 1" and the vertical logo is 0.5".

CLEAR SPACE

MINIMUM SIZE

2x 2x 2x

1.5x 2x

0.5-in.

2x 2x

1-in.

x 16

BRIO BRAND GUIDELINES

LOGO : BEST PRACTICES The integrity of our logo lockup must be respected at all times and should not be modified. Do not redraw, distort, disrupt, or alter it in any way. Illustrated here are some examples of logo misuse.

Do not squish or change proportions

Do not rotate

B Do not stretch the proportions

Do not change the font of ‘B”

Do not change the colour

Do not change the orientation

BRIO Do not change the font of the wordmark

Do not overlay the wordmark and monogram

BRIO BRAND GUIDELINES

PRIMARY PARTNER LOGO VARIANT When partner logos are required to be present in communications, they must be displayed in a secondary manner. The illustration here is an example of the ideal relationship to the Brio logo. Both partner logos are placed underneath with a thin keyline separating the two secondary logos.

BRIO BRAND GUIDELINES

PARTNERS LOGO VERTICAL VARIANT In certain instances where space restricts the use of the primary partner logo variant, a vertically stacked option may be used. This logo should only be used if the legibility of the primary partner logo is compromised because of space restraints. The vertical flag indicates the correct use of the vertically stacked logo.

BRIO BRAND GUIDELINES

PRIMARY TYPEFACE Druk Medium is the primary typeface of Brio. It should be used for headlines and will always be used in all caps.

DRUK MEDIUM

DRUK IS UNCOMPROMISINGLY BOLD. ABCDEFGHIJKLMNOPQRSTUWXYZ 1234567890,./? 20

BRIO BRAND GUIDELINES

SECONDARY TYPEFACE Archer is our secondary typeface. This slab serif comes in multiple weights. It should be used for captions and body copy for the Brio brand.

Sweet but not saccharine, earnest but not grave, Archer is designed to hit just the right notes of forthrightness, credibility, and charm.

ARCHER ABCDEFGHIJKLMNOPQRSTUWXYZ 1234567890,./?

ABCDEFGHIJKLMNOPQRSTUWXYZ 1234567890,./?

ABCDEFGHIJKLMNOPQRSTUWXYZ ABCDEFGHIJKLMNOPQRSTUWXYZ 1234567890,./? 1234567890,./? ABCDEFGHIJKLMNOPQRSTUWXYZ 1234567890,./?

ABCDEFGHIJKLMNOPQRSTUWXYZ 1234567890,./?

BRIO BRAND GUIDELINES

COLOUR PALETTE Our colour palette is an extremely important part of our brand identity. It is neutral but fashion forward and has a premium feeling to it.

RICH BLACK PANTONE 6C CMYK 20 20 20 100 RGB 0 0 0 HEX/HTML 000000

CMYK 0 0 0 0 RGB 255 255 255 HEX/HTML FFFFFF

PRINTED GOLD

FAUX GOLD FOIL

PANTONE 7403 C CMYK 2 9 51 0 RGB 238 212 132 HEX/HTML EED484

CMYK Shutterstock.com gold leaf Image No. 388559161

TEXTURES & BACKGROUNDS In addition to our brand colours, textures and backgrounds can be used to add warmth and humanity to the brand. These should feel reminiscent of the colour palette—images should be treated to feel as such.

BRIO BRAND GUIDELINES

PHOTOGRAPHY & SPACE

All photography created or purchased for Brio should align with our brand guidelines. The collection of images below are an illustration of the required tone, feel, and lighting. The images are clean, contemporary, and minimalist. Colours of props and items should be shifted/selected to match our palette.

BRIO BRAND GUIDELINES

PHOTOGRAPHY & SPACE

BRIO BRAND GUIDELINES

BRAND APPLICATION 25

BRIO BRAND GUIDELINES

STATIONERY As tangible pieces of our brand identity, any collateral or stationery created should feel premium. Paper weights and materials should be considerable. Gold foil can also be applied to logos and icons as an accent. Textures and backgrounds can also be utilized.

50 Brentwood CM NW Calgary, Alberta T2L 2M4

ALEX SAVCIUC

Leasing & Retention Consultant Specialist M. 403.703.3506 O. 587.328.2746 E. asavciuc@rentbrio.com

50 Brentwood CM NW Calgary, Alberta T2L 2M4 587.328.BRIO (2746) | rentbrio.com

rentbrio.com

403.703.3506 info@rentbrio.com 50 Brentwood CM NW rentbrio.com Calgary, Alberta T2L 2M4

BRIO BRAND GUIDELINES

PRINT Print and communications should feel premium and clean, allowing for larger portions of negative space around the copy. They should feature an image of the exterior render of the building as the feature image and other interiors or lifestyle images where space allows. Type should be set cleanly, with both legibility and aesthetic in mind. The Brio logo should be clearly displayed with the RioCan Living logo and Boardwalk Lifestyle logo as secondary.

APPLIANCE PACKAGE

7 27 35

Appliance

Description

Fridge

Stainless Steel Fridge and Freezer

Stove

Ceramic Top

Dishwasher

Built-In

Microwave & Hood Fan

Over Cooktop

Laundry

Stacked Washer & Dryer

Area

Type

Description

Interior Unit

Flooring

Vinyl

Lighting

Modern Fixtures Throughout

Shelving

Wire Frame

Electrical

USB Outlets in Each Bedroom

Cabinetry

Soft Close

Lighting

Undercabinet

Countertops

Ceasarstone Quartz

Backsplash

Tile

Island Eating Bar

Included

Tub

Deep Soaker Tub with Tile Surround

Flooring

Tile

Sink

Flushed with Counter

Shower

Glass Stand-up (for Second Bathroom)

Kitchen

12 9 14 6 24

23 4

Brio is surrounded by nearby shops, services and conveniences.

13 29

22 30 3 32

31 43

Bathroom

40 18

42 36 39

ACCESSIBILITY • 5 minutes to Brentwood LRT Station

RESTAURANTS, BARS & CAFÉS

• 5 minutes to Downtown Calgary

• Starbucks 18

• 15 minutes to Calgary National Airport

• Wami Loft Café 19

• 5 minutes to Kensington

• Jamesons Pub 21

• Off Crowchild Trail, close to

• Kilkenny Irish Pub 22

Stoney Trail and Shagannapi Trail

• Wami Ootoya Japanese

HEALTH & WELLNESS

• Pho Kim Vy 24

• Alberta Children’s Hospital 1

• Harvey’s 25

• Foothill’s Medical Centre 2

• Wendy’s 26

• Pro Grace Dentistry 3

• Saffron – Fine Indian Takeout 27

• Massage Heights 4

• Cora Breakfast and Lunch 28

• Cambrian Animal Hospital Ltd. 5

• Papas Grill 29

• Anytime Fitness 6

• OPA! of Greece 30

rentbrio.com 587.328.BRIO (2746)

Wifi Lounge

Community Room

Dog Wash

Storage Lockers

Bike Storage

Parcel Service

Key Fob Access

Air Underground Conditioning Parking

SUITE TYPES 10

1 Bed + 1 Bath

2 Bed + 1 Bath

2 Bed + 2 Bath

2 Bed + 2 Bath+ Den

@livebrioyyc

@livebrio

• Northland Village 34 • Canadian Tire 35 • Safeway 36

• St. Luke School 12

• BMO Bank of Montreal 17

Rooftop BBQ Patio

• Market Mall Shopping Centre 33

• University of Calgary 11

• RBC Royal Bank 16

Experience Centre

Centre 32

EDUCATION

• TD Canada Trust 15

Fitness Room

• Brentwood Village Shopping

• McMahon Stadium 10

• Scotiabank 14

H 8

SHOPS

• Blakiston Park 9

BANKING

• Ginger Beef Peking House 31

• Edworthy Park 8

• Brentwood Elementary School

Cuisine 23

• Nose Hill Park 7

rentbrio.com

BUILDING AMENITIES

• Chatime 20

PARKS & RECREATION

Situated in the heart of North West Calgary, Brio elevates rental living. With over 160 residences, this twelve story tower offers spacious, contemporary designs, exquisite finishes and expansive views perfectly capturing the beauty of Brentwood. Whether it’s the thoughtfully designed community room, the unforgettable rooftop terrace or the convenience of our services, Brio knows what you need to live your best life.

INTERIOR FINISHES

YOU’LL NEVER BELIEVE WHAT’S MOMENTS AWAY FROM HOME!

SAY HELLO TO BRIO

• Liquor Depot 37 13

• Shoppers Drug Mart 38 • London Drugs 39 • Bed, Bath & Beyond 40 • Co-op Brentwood 41 • Pier 1 42 • Pet Planet 43

Artist conceptual renderings

BRIO BRAND GUIDELINES

WEBSITE As a major communication hub, our website should also feel like an extension of the brand guidelines. It should be clean, simple, and easy to navigate. Images and typography should be consistent with printed materials and collateral. When using fonts for the website, the following Google websafe typefaces should be used: Anton for headlines

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Sanchez for body copy ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz

BRIO BRAND GUIDELINES

ON-SITE SIGNAGE

Pergola Face

Pergola Side

Any on-site visuals or out-of-home applications should continue our visual aesthetic. Building and lifestyle images should be applied in a clean and structured manner. The Brio logo should take precedent, with the RioCan Living and Boardwalk Lifestyle logos working as a secondary element.

Balcony Banners

ELEVATED MODERN RENTALS ELEVATED LIFESTYLE RENTALS

Balcony Banners

ELEVATED MODERN RENTALS LIFESTYLE RENTALS