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GRAPHIC STANDARDS HOW WE LOOK MATTERS
REVISION 11/23
boardwalk properties K O L I A S FA M I LY C O M PA N Y
In this document you will find the brand guidelines for Boardwalk Properties. Please read it and keep it close at hand for reference. How we look matters. Strong consistent images and a unified voice in everything we do ensure that our public sees us in the best possible light. Branding is an ongoing process, it takes time and persistence for the Boardwalk Properties brand to sink in and resonate with stakeholders. “It takes 20 years to build a brand. It takes 5 minutes to lose it” –Warren Buffet Please read these standards and refer to them often. And keep it in confidence; it is for the Boardwalk Properties team and our closest partners only. The purpose of putting these rules, guidelines and reference points down on paper is to ensure that the Boardwalk Properties image is maintained every day—even as we grow. It is imperative that we all stay on the same page when it comes to brand initiatives. Sam Kolias
Boardwalk Properties Brand Standards | CORRECT LOGO USAGE The Boardwalk Properties logo is a wordmark consisting of a custom typeface combined with an iconic building symbol. This is the preferred ‘lockup’ of the logo and except in special cases, should be the only acceptable logo used. This logo is used on websites, stationery, sales collateral and other promotional materials. Consistent and proper use of the logo is essential to maintaining the brand’s integrity. It’s also very important in protecting our trademarks against infringers and impostors.
PRIMARY MARK
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APPROVED CLEAR SPACE
symbol height
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The clear space around all sides of the mark should be equal to the symbol height for maximum legibility and impact.
Boardwalk Properties Brand Standards | COLOUR PALETTE The logo is a trademark of Boardwalk Properties. The logo must never be manipulated or adjusted from the approved design. The mark must only appear in the approved Boardwalk Properties brand colour palette: Pantone® 294C or the correct process ink equivalent. The logo must never be tilted, shaded, have a stroke added to it or otherwise manipulated from its authentic design.
BLUE ON LIGHT BACKGROUND | filename: Boardwalk_Properties_Logo_001
boardwalk properties K O L I A S FA M I LY C O M P A N Y
Pantone® BLUE
PMS 300C
CMYK Equivalent
100C/57M/0Y/0K
RGB
0 105 173
Hex
#0069AD
WHITE ON DARK BACKGROUND | filename: Boardwalk_Properties_Logo_002
White
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BLACK ON LIGHT BACKGROUND | filename: Boardwalk_Properties_Logo_003
Black
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Boardwalk Properties Brand Standards | SPECIALTY APPLICATION—SILVER FOIL In certain instances, the Boardwalk Properties logo can be rendered in colours other than flat ink application. Silver foil is an acceptable deviation from the normal brand standard but must be approved by the creative director. Felted paper stock may also be used for specialty assets including but not limited to presentation folders, invitations and report covers.
Boardwalk Properties Brand Standards | TYPOGRAPHY Our primary typeface is Roboto Condensed and its derivative weights, designed by Christian Robertson. It should be used for headlines, body copy and sub-headlines. Roboto is a free, open-sourced font and can be downloaded from fonts.google.com/specimen/Roboto
HEADLINE TEXT
Roboto Regular Roboto Bold BODY COPY
Roboto Regular 10/14 Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit prae
Roboto Regular Roboto Italic Roboto Bold Roboto Bold Italic
Roboto Condensed Roboto Condensed Italic Roboto Condensed Bold Roboto Condensed Bold Italic
Boardwalk Properties Brand Standards | LOGO USAGE VIOLATIONS
DON’Ts
DO NOT USE LOGO ON SIMILAR BACKGROUND COLOURS
DO NOT PLACE LOGO IN A BOX
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boardwalk properties
K O L I A S F A M I LY C O M P A N Y
K O L I A S F A M I LY C O M P A N Y
DO NOT USE LOGO ON BUSY BACKGROUNDS
DO NOT CHANGE PROPORTIONS OF ELEMENTS
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boardwalk properties
K O L I A S F A M I LY C O M P A N Y
K O L I A S F A M I LY C O M P A N Y
DO NOT DISTORT OR STRETCH THE LOGO
boardwalk properties K O L I A S F A M I LY C O M P A N Y
DO NOT USE THE LOGO WITH PATTERNS OR GRADIENTS
DO NOT ANGLE OR ROTATE THE LOGO
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DO NOT OUTLINE THE LOGO
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boardwalk properties
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K O L I A S F A M I LY C O M P A N Y
©2023 BOARDWALK PROPERTIES COMPANY LTD.
Vicki Parker | Chief Bookkeeping Officer vparker@bwalk.com
boardwalk properties K O L I A S FA M I LY C O M P A N Y
cell: 403-998-0061 office: 403-206-6743 Boardwalk Properties Company Ltd. Bay L, 1155 44 Ave. SE Calgary, AB T2G 4X4
Vicki Parker | Chief Bookkeeping Officer vparker@bwalk.com
boardwalk properties K O L I A S FA M I LY C O M P A N Y
cell: 403-998-0061 office: 403-206-6743 Boardwalk Properties Company Ltd. Bay L, 1155 44 Ave. SE Calgary, AB T2G 4X4