Hi Team!
We’re excited to announce the roll-out of our BWELL program. The BWELL seal is much more than an emblem, it is our commitment to the health and well-being of our Communities; where safety, inclusivity, diversity and sustainability are always our number one priority. In the coming months you will see BWELL initiatives such as the Boardwalk Food Pantry, the Rise Scholarship for Resident Members, a Boardwalk Neighbourhood Watch Program and MicroHabitat (an integrated urban micro-farming project), begin to come to life in select Communities across the country. These programs are rooted in strengthening our Communities, nurturing well-being and fostering a deeper sense of belonging for all our Resident Members. Thank you for continuing to share in our love for community and stay tuned for more updates and further details on each program in the coming weeks! Your Community has been identified as one of the first to qualify for the Bwell seal! In this package you will find specially created metalized decals to be installed in your entryway. How we look matters: Please follow the enclosed installation guidelines carefully to ensure the Boardwalk brand continues to be seen in the best possible light. Love always,
Your Boardwalk Marketing Team
Boardwalk REIT | Graphic Standards & Guidelines
Bwell Window Decals Application Instructions Please review these instructions carefully before beginning. If you are unable to determine a suitable location for the install contact the Bwell Team at bwell@bwalk.info for help. Step 1. Gather materials You’ll need: -Windex or equivalent ammonia-based glass cleaner -Lint-free cloth -Measuring tape -Post-It note -Adhesive tape -Bwell decals and template included in this package
Scan with your smartphone to watch the install video or visit bit.ly/bwell_decal
Step 2
Step 2. Measure and Mark Attach a Post-It note to the window so that the edge is 62-in. from the floor.
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The preferred height for the decals is 60-in. from the floor to the top edge of the decal. If obstacles prevent applying the decal in the preferred location, refer to the height guide on the following pages for alternatives.
Step 3
Step 3. Attach Template Using the Post-It note as a guide, attach the paper template to the glass with a small piece of adhesive tape. Butt the edge of the template up to the window frame. This ensures the edge of the decal will be 2-in. from the frame. Step 4
Step 4. Clean Glass Clean the glass on the opposite side of the template using Windex and a soft, lint-free cloth. The glass must be spotless before proceeding.
Boardwalk REIT | Graphic Standards & Guidelines
Step 5. Attach First Decal Peel the top half of the backing away from the decal and apply the top edge of the decal to the window. Use the template below to precisely align to top edge of the decal. Working slowly from top-to-bottom, press the decal in place, removing the backing as you go.
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Do not attempt to remove the whole decal from the backing before applying. This will result in air bubbles and creases ruining the installation.
Step 5
Step 6
Step 6. Repeat for the other side Remove the template from the other side of the window and clean the glass as before. Apply the second decal in exactly the same way as the first. Use the first decal as a guide to precisely align the edges of both decals. Step 7. Clean your work area Spray Windex on the cloth and use to remove any smudges or fingerprints from the work area.
Step 7
Boardwalk REIT | Graphic Standards & Guidelines
Bwell Window Decals Application Locations The preferred location for the decal is top edge 60-in. from the floor and the left edge 2-in. from window frame on the right side of the door.
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If this location is not possible at your site, refer to the alternate locations on the following pages.
2-in.
60-in.
Boardwalk REIT | Graphic Standards & Guidelines
Bwell Window Decals Application Locations Choose the option below that best matches your site’s entrance
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Do not install decals on exterior doors!
1
Double glass doors with enclosed vestibule and windows on both sides of doors Install decal on the window to the right of the interior double doors.
Interior Doors
Exterior Doors
2
Single glass door with enclosed vestibule and windows on both sides of door Install decal on the window on the handle side of interior single door.
Interior Door
Exterior Door
3
Single glass door with enclosed vestibule and a window on one side of door Install decal on the window.
Interior Door
Exterior Door
Boardwalk REIT | Graphic Standards & Guidelines
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If options 1, 2 and 3 do not apply to your building, please install the decals on the Leasing Office/Experience Centre entrance.
4
Double glass doors with windows on both sides Install decal on the window to the right of the interior double doors.
Leasing Office/Experience Centre Doors
5
Single glass door with windows on both sides Install decal on the window on the handle side of interior single door.
Leasing Office/Experience Centre Doors
6
Single glass door with a window on one side Install decal on the window.
Leasing Office/Experience Centre Doors
Boardwalk REIT | Graphic Standards & Guidelines
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Bwell Window Decals Installation Template
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If obstructions or window frames prevent the decal from being installed at the 60-in. height, the height may be adjusted. Ensure that the edges of the decal remain 2-in. from any window frame. Top of decal should not not be more that 65-in. or less than 48-in. from floor.
60-in. (5-ft.) from floor
Boardwalk REIT | Graphic Standards & Guidelines
Bwell Window Decals Installation Locations Examples of correct decal installation locations