TOYOTA DISCOVERY
NUTTAPHON S. 51200010
PLACE FOR SUPPORTING TOYOTA ACTIVITY
NEW TOYOTA CORPERATE BRAND IDENTITY
LINKAGE FOR TOYOTA CUSTOMER, COMMUNITY AND TOYOTA MOTOR
TOYOTA DISCOVERY ‘ S OBJECTIVES
SELECT 3 SENSORIES SYSTEM
‐ INTERESTING THREE SENSORY ; VISUAL, TEMPORATURE AND HUMIDITY AND BASIC ORIENTATION. CREATE PRIORITY SENSORY VISUAL FIRST AND SAME PRIORITY WITH BASIC ORIENTATION AND TEMPURATURE AND HUMIDITY.
VISUAL 30 VISUAL
40 BASIC ORIENTATION
TEMPERATURE AND HUMIDITY
TEMPERATURE AND HUMIDITY
BASIC ORIENTATION
30
PERCENTAGE OF
SENSORY CHART
BANGNA TRAD RD.
VISUAL
90 m. TOYOTA ACTIVITY PARK
30
60 m. PARKING
BTS SKYWALK
40
BITEC BANGNA
BITEC BANGNA
OLD WAREHOUSE
VISUAL
BASIC ORIENTATION
TEMPERATURE AND HUMIDITY
30 DIVIDE MASTER PLAN TO THREE PART, FIRST IS TOYOTA ACTIVITY PARK TO CREATE AMBIENT AND SUPPORTING ACTIVITY. SECOND IS ARCHITECTURE REPRESENT CORPERATE IDENTITY. THIRD IS PARKING AND LANDSCAPE FOR CREATE AMBIENT AND SUPPORTING NATURAL VENTILATION.
CONCEPTUAL DESIGN
VISUAL
Three Ellipse ; CUSTOMER, PRODUCT AND TECHNOLOGY1
{ SMOOTH EDGE – CONTINOUS }
My Sketch Idea to reflect TOYOTA Concept
Transform Car concept to Architecture
‐ SMOOTH EDGE ‐ CONTINOUS
VISUAL
‐ SIMPLE ‐ JAPANESE ‐ DIGITAL
PERSPECTIVE FROM TOYOTA ACTIVITY PARK
VISUAL
VISUAL PERSPECTIVE FROM BITEC BANGNA
‐ SMOOTH EDGE ‐ CONTINOUS ‐ SIMPLE ‐ JAPANESE PERSPECTIVE FROM BITEC BANGNA ‐ DIGITAL
VISUAL
‐ SMOOTH EDGE ‐ CONTINOUS ‐ SIMPLE ‐ JAPANESE PERSPECTIVE FROM BTS SKYWALK ‐ DIGITAL (TECHNOLOGY)
REDUCE ENERGY ORGANIC FORM
NATURAL VENTILATION FRIEND WITH USER
TOYOTA FAMILY
TEMPERATURE AND HUMIDITY
INTREGRATE NATURAL
NATURAL
TECHNOL OGY
NEW TOYOTA CORPERATE IDENTITY ‐ I HAD SELECTED KEYWORD TO REPRESENT CORPERATE IDENTITY “TOYOTA FAMILY, TECHNOLOGY AND NATURAL”, THAT I FOCUSING INTERM OF NATURAL KEYWORD, TO DESIGN ARCHITECTURAL AND INTREGRATE SENSORY OF NATURAL TO MY PROJECT
BANGNA TRAD RD.
OLD WAREHOUSE
BITEC BANGNA
TEMPERATURE AND HUMIDITY
‐ PROVIDE AMBIENT (POOL, GREEN SPCACE) FOR REDUCE TEMPURATURE ‐ CREATE GREEN SPACE INTO OPEN AIR ZONE, INSIDE THE BUILDING ‐ CREATE POOL INSIDE BUILDING TO INCRESE HUMIDITY BTS SKYWALK
TEMPERATURE AND HUMIDITY
‐ PROVIDE AMBIENT (POOL, GREEN SPCACE) FOR REDUCE TEMPURATURE ‐ CREATE GREEN SPACE INTO OPEN AIR ZONE, INSIDE THE BUILDING ‐ CREATE POOL INSIDE BUILDING TO INCRESE HUMIDITY
TEMPERATURE AND HUMIDITY
‐ DESING DOUBLE FAÇADE TO REDUCE TEMPURATURE AND SUPPORT CONCEPT “NATURAL” IN TERM OF REDUCE ENERGY.
‐ INTREGRATE GREEN GARDEN AND POOL FOR INCREASE HUMIDITY FOR PEOPLE FEEL COMFORTABLE AND SUPPORT NATURAL VENTILATION.
BANGNA TRAD RD.
‐ DESIGN MASTER PLAN FOR SETTING BACK FROM “BTS SKYTRAIN ” 60 M. AND SETTING BACK FROM ROAD 90 M., FOR CREATE AMBIENT AREA TO SUPPORTING NATURAL VENTILATION
BASIC ORIENTATION
OLD WAREHOUSE
BITEC BANGNA
NATURAL VENTILATION
BTS SKYWALK
OPEN VOID AND GREEN SPACE FOR SUPPORTING VENTILATION ALONG WEST FACADE
BANGNA TRAD RD.
GLASS WALL FOR RECEIVE DAYLIGHT SYSTEM
BASIC ORIENTATION
SUN RADIATION
OLD WAREHOUSE
BITEC BANGNA
NORTH FACADE
WEST FACADE SOLID DESIGN WALL FOR ABSORB HEAT GAIN
BTS SKYWALK
‐ DESIGN NORTH FAÇADE TO SUPPORINT VISUAL LINAKGE AND RECEIVE LITTLE SUNLIGHT ,BUT SOUTH FAÇADE DESIGN SOLID WALL AND DOUBLE FAÇADE TO PROTECT FROM SUN THEN IT WILL REFLECTION WITH EXTERNAL FAÇADE OF ARCHITECTURE
END.