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Your small business challenges shouldn’t include human resources. Let Pat Eardley, a human resources advisor with more than 16 years of experience, save you the valuable time and resources you need to focus on your business priorities.
Human Resources Services Include: • HR Policies • Employee Handbooks • E-Verify Certification • On-Site HR Support • HR Outsourcing • HR Compliance • Organizational Assessment • Project Work • Problem Resolution • Training and Development
C o n t a c t S h i f t H R t o d a y a t ( 8 4 3 ) 6 0 9 - 8 2 8 0 o r w w w. s h i f t h r. c o m
Let Swirls bring the painting party to you! Paint with friends in your own home. Perfect for kids’ birthday parties, too!
www.swirlsofpaint.com
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From the Editor What if we started a magazine for the women of Charleston? What if its purpose was to inform, inspire and celebrate the incredible women all over our area? Those “what if” questions are how Jennifer Tubbiolo and I formed the concept for Elevate, a new women’s magazine for the Charleston market. We came together as fellow writers, launching a group for authors, bloggers and freelancers at our church. We brainstormed the idea of giving women an outlet for their writing and the concept mushroomed into Elevate. As we shared our idea with women around Charleston, we were overwhelmed by the excitement and enthusiasm for a publication that would showcase Lowcountry women. It seemed we’d struck a cord, and it propelled us to move forward with our plans. So here you have our media kit, including a preview of the types of articles you’ll find in the issues of Elevate as well as information about advertising in the initial issues. Elevate will be published quarterly beginning in spring 2013. Distributed free around the Charleston region, we believe women of all ages, backgrounds and life seasons will find purpose, inspiration and joy in the pages of Elevate. Each issue will include information about health, personal finance, relationships, leadership and volunteering. We’ll be profiling women around Charleston you might not know, women who are flying under the radar and doing incredible things – whether that’s personally, professionally, spiritually or in the community. For our media kit cover, we selected five Charleston women who are elevating themselves and those around them through their work as entrepreneurs and professionals in our community. Whether it’s teaching people about eating well, helping business owners achieve their dreams or informing the community about the day’s news they are an inspiring group of women. In our cover story, read about what these women plan to elevate in the coming year. We invite you to join us on our journey to celebrate the women of Charleston. Here’s how you can be part of this new publication: • Head to our new website at www.elevatemag.com and sign up for our email list
so you’ll be the first to know when Elevate hits the newsstands.
• Share your ideas! We would love to hear about women who are doing great work in our community
as well as feedback on the kinds of information you need for your life.
• Advertise your business in Elevate. Advertising rates are included on page 8
so don’t miss a chance to be part of our first issue.
Thank you for your support and we look forward to sharing your stories,
Holly A. Fisher Editor holly@elevatemag.com
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photos by Ryan Wilcox
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by local women for local women
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What wouldYOU
ELEVATE?
If you had to think about what you would elevate in the coming year, what would it be? Would you elevate your business, your career or your family? Maybe it would be your faith or your commitment to volunteerism and giving back. The answers are as different and unique as the women they represent. So that’s why it was so interesting to read the responses of five Lowcountry women when we asked, “What will you elevate in 2013?” Each has a different passion and focus and yet they all have a similar resolve: to do better, to be better and to raise up the people around them. – Holly Fisher
Pat Eardley
Dr. Ann Kulze
Shauna Mackenzie
Jessica Munday
Tessa A. Spencer
Owner of Shift HR
Founder and CEO of Dr. Ann & Just Wellness LLC
CEO of Shauna Mackenzie Inc. and its sub-entities Mark’d - Personal Branding Studio, Mackenzie Image Consulting and Studio for Image Professionals
President/creative director of Trio Solutions Inc.
Morning news anchor for ABC News 4 Afternoon radio personality with Apex Broadcasting (Star 99.7)
Shift HR specializes in establishing your human resources necessities, such as policies, employee handbooks, compliance, training and development as well as on-site human resources support. In these trying economic times, small business owners are feeling great financial impact. As a human resources expert and small business owner, I want to use my expertise in elevating business owners. My team will assist with staff needs, initiatives and development, so the business owner can focus on their business and financial growth. Small businesses are vital to the economic foundation of our country.
My business is devoted to providing wellness education through multiple channels, including books, speaking, radio, web-based media and corporate collaborations. I plan to elevate the health and wellness of as many people as I possibly can in 2013. I look forward to doing so through my best-selling “Eat Right for Life” book series, including the next book in the series, “Eat Right for Life: The Family Plan,” new webinars, and continued corporate collaborations with some of the most respected and powerful wellness vendors in the country.
I will elevate my voice. There are millions of people striving for a better life and that often encompasses a more fulfilling career, one that involves capitalizing on their strengths, involves a personal passion, and has the opportunity to better their community and ultimately the world. I want my voice to be heard, with a message of motivation and empowerment that you CAN walk the entrepreneurial path if you’re ready, willing, and able to take the risk to do so. I plan on elevating my voice through the Center for Women, YESCarolina and sharing my expertise, resources and knowledge on as many platforms and media outlets as possible.
I’m committed to working with my team to create unique and professional marketing campaigns that help our clients accomplish their goals. I love what I do and strive to always work hard, enjoy life and make a difference. New Year’s Eve 2011 changed my life forever. I watched as the basic human rights of one little girl were completely ignored and, at that moment, I dedicated 2012 to elevating awareness about the injustices surrounding Veronica’s situation around the country. I hope and pray that in 2013 justice will prevail for her and all the other children and families being hurt by the misuse of the Indian Child Welfare Act.
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Between my two full-time jobs, I am fortunate to be able to inform, inspire and entertain viewers and listeners five days a week. I would be remiss if I didn’t use the two platforms to somehow better the community. I will finally embrace my life’s journey and the path or paths I’ve taken to be where I am today. From that, I will use my faith, accomplishments and experiences to elevate other women who have allowed self doubt and lack of self love to dictate how far they can go in life.
by local women for local women
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Carrie and Nate Davis with their three children: Ella, Nathaniel and Caleb (front center). photo provided
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the
POWER of
By Holly Fisher
O n e f a m i l y ’s j o u r n e y t o l i v i n g o f f t h e l a n d
FOOD
ou won’t catch Carrie Davis popping by the grocery store much these days. Her family has all but eliminated traditional grocery shopping from their lifestyle. The Mount Pleasant family of five has transformed the way they eat, choosing to grow their own vegetables, raise chickens for meat and eggs and shop at farmers markets and from local farmers. It all started a few years ago when Carrie and husband Nate were living in Charlotte, N.C. During a fast at church, they felt led to go meat free – a decision Carrie calls a “huge sacrifice.” As they began to research alternatives to meat and other food, they learned about GMO or genetically modified organisms prevalent in much of the food industry. That revelation, Carrie said, “rocked our world.” Then they watched “Food Inc.,” a film about the food production industry. Carrie said it was as if “someone pulled the curtain back to this whole world. It paralyzed us. We thought, ‘We don’t want to eat that way, but what can we do? We have a little patch of yard.’” Their Charlotte house backed up to 300 acres, and the neighbor let them use a half an acre for their garden. Eventually a community of people gathered to grow their own food. Just a few months later, Nate was struck with full-body arthritis at the age of 31. Unable to drive, dress himself or play the guitar as worship leader at his church, Nate opted to treat his condition with food.
“Within eight months, it went away as quickly as it came on,” Carrie said. It was further proof of the power of food. In summer 2010, the family returned to their hometown of Charleston with a vision of raising food with integrity. Nate developed the livestock program at Thornhill Farms in McClellanville and now is running his own business, GROW, helping people learn how to grow their own food and eat better as a result. While the health benefits are obvious, this kind of significant lifestyle change hasn’t been without its challenges. Carrie grew up learning to cook Paula Deen style and with dessert at every meal. Now she steams the vegetables and grills the chicken. She still cooks a lot from scratch, making double so she can freeze the extra for a future meal. For Carrie, the struggle has been striking a balance between legalism and realistically raising a family, including three children ages 2, 6 and 8. “I was very legalistic for awhile and that was the time when I least enjoyed food.” There is something special about breaking bread together and when food becomes stressful, it is robbed of its essence, she said. The transition to a more farm-totable lifestyle can be overwhelming and intimidating for our prepackaged, microwavable society. But Carrie said families don’t need to make as drastic changes as her family did. She suggests starting small and
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picking one or two goals – maybe shopping for vegetables at the farmers market instead of the grocery store. The Davis family converted the flower beds of their Park West neighborhood home into an edible landscape. On another piece of property they have cows and hope to sell their own creamer. Juggling three children, helping her husband with GROW and running her own painting party business, Swirls, means sometimes Carrie hits a bump in the road to living off the land, but she doesn’t let herself stress about it. “There’s an ebb and flow in the seasons,” she said. “I’m OK with that. I’m always evolving and learning new tricks.” Learn more about GROW at learngroweat.com and follow Carrie’s journey on her blog at thatsathought.wordpress.com.
There is something special about breaking bread together and when food becomes stressful, it is robbed of its essence.
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{ ad v e r t i s i ng i nf o r m a t i o n }
ABOUT ELEVATE:
PRINT POLICIES AND SPECS:
Elevate is a free full-color 9”x11” quarterly publication for women.
Elevate will gladly accept any camera-ready ads as a digital file but artwork must be submitted as a .JPG, .TIFF, .PDF, or .EPS at 300 DPI resolution. Please note that incorrectly sized ads may be resized at the discretion of Elevate magazine.
CONTENT: Elevate seeks to inspire, inform, and celebrate women of all ages in the Charleston, S.C., area. Articles will take Charleston area women to a new level of inspiration, purpose and awareness.
Gutter/Safety area: Please keep all text and important information at least a ¼” from the edge of your ad. We cannot accept the following formats: PAGEMAKER, QUARK, PUBLISHER, or WORD files, nor can we accept web-resolution artwork (72 DPI resolution).
ONLINE: Elevate will have an online component to complement the print version located at www.elevatemag.com.
If submitting a PDF, please make sure all the fonts are embedded or outlined to prevent font problems. All colors must be converted to CMYK before saving.
DISTRIBUTION INFORMATION: Total Distribution: 5,000 Areas of Distribution: Mount Pleasant, West Ashley, Downtown Charleston, North Charleston, James Island, Goose Creek Isle of Palms, Summerville.
Ad Design: We will be happy to create an ad for you. Client must provide photos and artwork to be used in the ad. Please proof for errors as Elevate will not be responsible for errors overlooked by advertisers after the ad has been approved.
ad rates (print only) Quarterly
Annual
Quarter Page...................... $ 399.................$ 1,200 Half Page............................ $ 599.................$ 2,000 Full Page............................. $ 999.................$ 3,700 Business card in................. $ 125......................N/A Marketplace pages
full page non-bleed: 7.625” x 10” bleed: 8.625” x 11.125”
1/2 page 7.5” x 4.75”
1/4 page 3.5” x 4.75”
1/4 page 3.5” x 4.75”
For information about advertising in Elevate, email advertising@elevatemag.com or call Jennifer Tubbiolo at 843-813-0172 or Angie Mizzell at 843-452-0931.
Page layout and design by Bob Durand Design
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