Benefits of Social Media for Business
Introduction
Despite social media’s proven track record, there are still some companies who aren’t quite sold. Maybe you have questions about the value you’re getting from it or even the benefits of social media for your business.
Benefits of Social Media for Business
Gain valuable customer insights Provide rich customer experiences Increase website traffic and search ranking Share content faster and easier Geotarget content Build relationships Increase Brand Awareness
Gain valuable customer insights ď ˝
Social media generates a huge amount of data about your customers in real time. Every day there are over 500 million Tweets, 4.5 billion Likes on Facebook, and 95 million photos and videos uploaded to Instagram. Behind these staggering numbers is a wealth of information about your customers—who they are, what they like, and how they feel about your brand.
Provide rich customer experiences
Even if you aren’t on social media, most of your customers expect you to be. Over 67 percent of consumers now go to social media for customer service. They expect fast response times and 24/7 support—and companies that deliver win out. A study by Aberdeen Group shows that companies engaging in social customer service see much bigger annual financial gains.
Increase website traffic and search ranking ď ˝
One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.
Share content faster and easier ď ˝
In the past, marketers faced the challenge of ensuring their content reached customers in the shortest possible time. With the help of social media, specifically when it comes to sharing content about your business or for content curation, all you need to do is share it on your brand’s social network accounts.
Geotarget content ď ˝
Geo-targeting is an effective way to send your message out to a specific audience based on their location. Social networks like Facebook and Twitter have tools that allow you to communicate the right kind of content to your audience.
Build relationships
Social media isn’t about blasting your company’s sales pitch on social, it’s a two-way channel where you have the opportunity to enrich relationships with your customers. For example, social media allows tourism brands to create dialogue with travellers, therefore creating relationships with customers before, during, and after they have booked a trip with the company.
Increase Brand Awareness ď ˝
One of the most obvious benefits of social media is increasing brand awareness. With millions of users on Facebook, Twitter, Instagram and other networks, there are plenty of people to reach. And several of these users have never heard of your brand.
Who I Am‌. ď ˝
Bobby Kraft Milwaukee is the President and CEO of New Edge Marketing, LLC who provides the help in social management and digital printing in Milwaukee, Wisconsin.