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Media Kit 2017
Updated Oct. 1, 2016
2017
Media Kit
THE AUTHORITY ON BOCA & BEYOND The Boca Raton Observer is the city’s essential lifestyle magazine, acting as the local authority on luxury retail, dining hotspots, design trends, nationally relevant topics and top personalities. Join the more than 173,000 readers who have chosen us as the city’s favorite publication. We reach our audience with an unmatched blend of controlled direct-mail, newsstand, digital and event distribution. With an unrivaled charity presence, engaging content, digital brand extensions and a renowned team, The Boca Raton Observer magazine is a valuable partner for those wishing to reach the most affluent, well-traveled, educated and cultured consumers in Boca Raton, Delray Beach and Highland Beach.
950 PENINSULA CORPORATE CIRCLE
SUITE 1020
BOCA RATON, FL 33487
T H E B O C A R AT O N O B S E R V E R
[1]
561.982.8960
BOCARATONOBSERVER.COM
2017
Media Kit FLORIDA'S MOST AWARD-WINNING MAGAZINE – 2016
CHARLIE AWARD FOR
BEST OVERALL MAGAZINE* CHARLIE AWARD FOR
BEST OVERALL WRITING* CHARLIE AWARD FOR
BEST FEATURE DESIGN*
*In our circulation category; Florida Magazine Association 2016
CHARLIE AWARD FOR
SILVER AWARD FOR
SILVER AWARD FOR
BEST FEATURE*
BEST OVERALL DESIGN*
BEST FEATURE*
CHARLIE AWARD FOR
SILVER AWARD FOR
BRONZE AWARD FOR
BEST COLUMN
BEST FEATURE DESIGN*
BEST COVER*
SILVER AWARD FOR
SILVER AWARD FOR
BEST SPECIAL THEME/SHOW ISSUE
BEST OVERALL MAGAZINE*
T H E B O C A R AT O N O B S E R V E R
[2]
CHARLIE AWARD FOR
PRINTING EXCELLENCE
2017
Media Kit APPEALING TO THE MOST SOPHISTICATED CONSUMER 56% / 44%
READERSHIP:
Targeting the most affluent readers in Boca Raton and beyond
FEMALE/MALE
AVERAGE AGE
75%
Under 35
10%
MARRIED
81%
65+
27%
35 - 44
52.4
HOLD COLLEGE DEGREES
16%
55 - 64
34%
HOLD MASTER’S OR DOCTORATE
45 - 54
24%
23%
69%
BUSINESS OWNERS OR PROFESSIONALS
3.2
AVERAGE PEOPLE IN HOUSEHOLD
37%
HAVE CHILDREN IN HOUSEHOLD
9.4
TIMES DINE OUT PER MONTH
27%
OWN TWO OR MORE HOMES
21% RETIRED
$296,500 $3,130,000 $789,200 AVERAGE HOUSEHOLD INCOME (HHI) $250K+
Boca Raton Area Magazine Study, 2014
19%
8%
AVERAGE HOME VALUE
AVERAGE HOUSEHOLD NET WORTH
$500K+ $750K+ 9%
$750K+
$1M+
$2M+
$10 M+
16%
17%
20%
6%
T H E B O C A R AT O N O B S E R V E R
[3]
$750K+
$1M+
$2M+
16%
11%
6%
2017
Media Kit LARGEST LIFESTYLE PERIODICAL IN PALM BEACH COUNTY CIRCULATION:
Larger than all other Boca Raton city magazines combined
61,600 * 173,000 34,000
AUDITED AVERAGE CIRCULATION
MONTHLY READERSHIP
DIGITAL SUBSCRIBERS
39%
24,000 DIRECT MAIL COPIES These copies are direct-mailed to single-family homes in the area’s 130 most affluent communities, including country clubs, exclusive gated communities and waterfront estates. Our magazine is also displayed in the reception areas of prominent medical and dental offices, spas, salons, houses of worship, schools and other premier public locations.
55%
34,000 DIGITAL COPIES Our magazine is available through multiple platforms including computers, tablets and smartphones. It is available in both app and digital-edition formats.
4%
2,500 EVENT & PUBLIC VENUE COPIES Distributed at the most important, exclusive and highly attended events and through various prominent organizations.
Our magazine has the largest targeted distribution in south Palm Beach County and is the only local lifestyle publication whose circulation is verified by the Alliance for Audited Media. We are the area’s most cost-efficient
700 CONCIERGE COPIES
magazine, delivering extensive brand reinforcement, and
Distributed at 30 luxury condominiums and apartment buildings.
we are the only lifestyle publication read consistently by an affluent audience. We are a controlled periodical, directly mailed to the affluent homeowner and business *Based on industry pass-along rate of 5.5 per print copy and 1.0 per digital copy
1.1% .8%
500 NEWSSTAND COPIES
owner. We mail nearly as many copies in south Palm Beach
Our magazine is strategically placed at Barnes & Noble, Publix and Winn-Dixie
County as ALL other local lifestyle magazines combined.
locations along with boutique newsstands throughout the city.
T H E B O C A R AT O N O B S E R V E R
[4]
2017
Media Kit 160 COMMUNITIES SERVED Boca Raton — Delray Beach — Highland Beach
EAST BOCA RATON
According to Forbes, Boca Raton has three of the 10 most expensive gated communities in the U.S.
YAMATO RD
KIMBERLY BLVD
GLADES RD
PALMETTO PARK RD
SW 18TH ST
SPANISH RIVER BLVD
US1 DIXIE HWY
MILITARY TRAIL
95
CONGRESS AVE
CLINT MOORE RD
JOG RD
LINTON BLVD LYONS RD
441
Addison Park Lane Bel Marra Blue Inlet Blue Water Boca Bay Colony Boca East Estates Boca Harbour Boca Harbour Island Boca Keys Boca Marina Yacht Club Boca Raton Por La Mar Boca Raton Riviera Caribbean Keys Golden Harbour Harbour East Harbour Point Lago Mar Lake Rogers Isle Lake Wyman Estates Marchand Mizner Lake Estates Morningside Old Floresta Palm Beach Farms Royal Palm Yacht & Country Club Spanish River Land Company (The Estates) Sun & Surf Club The Sanctuary Tropic Isle Tunison Palms Walker’s Cay Walker’s Isle
CENTRAL BOCA RATON Azura Banyans at Broken Sound Boca Alta Boca Bath & Tennis Boca Country Club* Boca Grove Plantation* Boca Hamlet
T H E B O C A R AT O N O B S E R V E R
[5]
Boca Lake Boca Pointe Country Club* Boca Raton Sailing & Racquet Club Boca South Boca West Country Club* Bocaire Country Club Boniello Acres Broken Sound Country Club* Captiva Carriage Homes at Woodfield Colonnade Colony Point Costa Brava Costa del Sol Encantada Estancia Estancia South Estancia West Fieldbrook Estates Fox Landing Golf Vista La Joya Las Brisas Le Lac Les Jardins Marina Del Mar Estates Mediterranea Millpond Mizner Forest Montoya Estates East Montoya Estates West New Floresta Newport Bay Club Palacios at Boca Del Mar Palladium Parkside Polo Club* Rio del Mar Santa Barbara Seasons St. Andrews Country Club Strathmore The Cloisters
The Bridges Tierra Del Rey Tierra Del Rey Estates South
The Colony The Greens The Preserve Thornhill Estates Thornhill Green Thornhill Mews Timbercreek Valencia Waterside Woodfield Country Club Woodfield Hunt Club
HIGHLAND BEACH All single-family homes including:
Bel Lido Isle Boca Highland* Ocean Cove Ocean Grande Place Ocean Place Estates The Enclave
WEST BOCA RATON Avalon at Boca Raton Boca Falls Boca Grande Boca Isles North Boca Isles South Florida Fruit Lands Horseshoe Acres Island Lakes at Logger’s Run Le Rivage Lexington Estates Long Lake Estates Mission Bay – Cordova Estates Mission Bay – The Isle Saturnia Stonebridge Country Club The Estates at Palma Vista The Oaks at Boca Raton The Shores at Boca Raton The Vineyards
DELRAY BEACH Addison Reserve Bristol Pointe Crystal Bay at Polo Club Grande Orchid Mizner Country Club Mizner’s Preserve Polo Club* Rio Poco Saturnia Isles Stone Creek Ranch
CONCIERGE DISTRIBUTION 200 East Addison Aragon Boca Grande Chalfonte North Chalfonte South Cloister Beach Towers Cloister Del Mar Luxuria Meridian Mizner Grand Mizner Park Palmetto Place at Mizner Presidential Place Royal Palm Place Sabal Point Sabal Ridge Sabal Shores The Beresford The Excelsior The Marbella Toscana North Toscana South Toscana West Townsend Place Whitehall Whitehall South
*Limited to Single-Family Home Distribution
2017
Media Kit CHOSEN AS BOCA RATON’S FAVORITE MAGAZINE AREA MAGAZINE STUDY:
The Boca Raton Observer is unquestionably the market leader in engagement and loyalty.
PREFERENCE
LOYALTY
CROSSOVER READERSHIP*
60%
57%
93%
CHOSE US AS THEIR FAVORITE MAGAZINE
HAVE READ FOUR OF LAST FOUR ISSUES
A high rate indicates increased likelihood of brand exposure, delivering a greater overall advertising response.
A high rate indicates a dedicated and regular audience, yielding a larger total audience and delivering greater ROI.
READERS OF OTHER LOCAL MAGAZINES WHO ALSO READ THE BOCA RATON OBSERVER
THE BOCA RATON OBSERVER 6%
57% BOCA LIFE
BOCA MAG
30%
BOCA MAG
22%
BOCA/DELRAY LIFESTYLE
6%
CITY & SHORE
19%
5%
SIMPLY THE BEST
4%
CITY & SHORE SIMPLY THE BEST
8%
ENGAGEMENT
REACH
47 Minutes
56%
AVERAGE TIME SPENT READING EACH ISSUE
PASSED ALONG THEIR PERSONAL COPY
Greater engagement delivers increased exposure to marketing content, delivering greater ROI.
A high rate indicates increased market exposure beyond published circulation, yielding a greater total audience.
47 MINUTES
THE BOCA RATON OBSERVER
56%
42%
34 MINUTES
BOCA MAG
43%
BOCA MAG
28 MINUTES
BOCA/DELRAY LIFESTYLE
35%
BOCA/DELRAY LIFESTYLE
26 MINUTES
CITY & SHORE
43%
CITY & SHORE
23 MINUTES
SIMPLY THE BEST
31%
SIMPLY THE BEST
BOCA LIFE
T H E B O C A R AT O N O B S E R V E R
[6]
F BOCA LIFE READERS ALSO 96% OREAD THE BOCA RATON OBSERVER OF BOCA MAG READERS ALSO 88% READ THE BOCA RATON OBSERVER OF BOCA/DELRAY LIFESTYLE READERS 93% ALSO READ THE BOCA RATON OBSERVER F CITY & SHORE READERS ALSO 93% OREAD THE BOCA RATON OBSERVER OF SIMPLY THE BEST READERS ALSO 93% READ THE BOCA RATON OBSERVER
TRUE LOYALTY*
BOCA LIFE
27 MINUTES
*Regular reader is defined as someone reading a minimum of three of last four issues
THE BOCA RATON OBSERVER 21%
BOCA/DELRAY LIFESTYLE
19%
THE BOCA RATON OBSERVER
Boca Raton Area Magazine Study, 2014
60% BOCA LIFE
A high rate indicates a reduced need to place ads in multiple magazines to effectively reach the target audience.
READERS OF THE BOCA RATON OBSERVER WHO DO NOT READ OTHER LOCAL MAGAZINES A high rate indicates that a competing publication does not present as effective a vehicle to deliver marketing messages. THE BOCA RATON OBSERVER 69% OF READERS DO NOT READ BOCA LIFE THE BOCA RATON OBSERVER 59% OF READERS DO NOT READ BOCA MAG THE BOCA RATON OBSERVER READERS 67% OF DO NOT READ BOCA/DELRAY LIFESTYLE THE BOCA RATON OBSERVER 72% OF READERS DO NOT READ CITY & SHORE THE BOCA RATON OBSERVER 87% OF READERS DO NOT READ SIMPLY THE BEST
2017
Media Kit MARKETING PARTNERSHIPS IN VARIOUS INDUSTRIES More advertisers than any other local magazine
AUTOMOTIVE Al Packer Lincoln Alpine Jaguar Audi Coral Springs Braman Bentley/BMW/Porsche/Rolls-Royce Delray Genesis Ed Morse Cadillac of Delray Excell Auto Infiniti of Coconut Creek
COUNTRY CLUBS Addison Reserve Country Club Boca Raton Resort & Club Boca West Country Club Polo Club
St. Joan of Arc Saint John Paul II Unity School
HEALTH & BEAUTY
FASHION Alene Too Circe Swag Guy La Ferrera Infinity Marcello Sport Neiman Marcus Saks Fifth Avenue Scout & Molly's Swimwear Collection Unique Boutique
HEALTHCARE FACILITIES Bethesda Hospital West Boca Raton Regional Hospital Memorial Healthcare Northwest Medical Center Tenet West Boca Medical Center
Eau Spa The Seagate Spa & Salon
HEALTHCARE PROVIDERS
FINANCIAL & LEGAL DINING Apeiro Kitchen & Bar Ke’e Grill Matteo’s Rapoport Restaurant Group The Melting Pot
Brodie & Friedman Ellis, Ged & Bodden Morgan Stanley Smith Barney Wells Fargo Advisors Yaffa & Associates
A.L.C.
EDUCATION American Heritage Boca Prep International Donna Klein Jewish Academy Florida Atlantic University Grandview Prepatory North Broward Prep Pine Crest Saint Andrew's
Boca Raton, town centeR Mall, 5800 Glades Rd. call 561.393.9100, VIsIt saKs.coM/BocaRaton, download tHe saKs aPP oR FInd Us on FaceBooK, twItteR and saKsPoV.coM. * UP to 3 MsGs/weeK. text STOP to cancel, HELP FoR InFo. MsG&data Rates May aPPly. VIsIt saKs.coM/PolIcIes FoR MoRe InFo.
CLIENT RELATIONSHIPS:
Bauman Medical Center Charles Medical Group Daniel Man MD Derm Partners The Herschthal Practice Holy Cross Orthopedic Institute Holy Cross Urgent Care & Imagery Centers Gelb Sports Medicine & Orthopaedic Plastic Surgery Specialists of Boca Raton (Dr. Cabrera) Siperstein Dermatology Steiger Facial Plastic Surgery Stern Comprehensive Women's Healthcare U Health/Sylvester Comprehensive Cancer Center
BOCA RATON FASHION ON YOUR PHONE: TEXT BOCA To 75283 (S5AVE) for inSidEr AccESS, EVEnT prEViEwS And MorE*
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T H E B O C A R AT O N O B S E R V E R
[7]
HOME ABC Carpet Absolute Patio Allied Kitchen & Bath Antonini Modern Living Brown’s Interior Design California Closets Calligaris Capitol Lighting Carl’s Patio Cavastone Clive Daniel Home The Closet Edition Custom Artisian Cabinetry Custom Door Shop Distinctive Kitchens & Baths Gershon Carpets LBU Miller’s Elegant Hardware SIW Windows and Doors Scan Design Sklar Furnishings
Spazio Marble Susan Lachance Interior Design SWAT Mosquito Systems
JEWELRY Altier Jewels In Time JR Dunn Patek Phillippe Rolex
REAL ESTATE 327 Royal Palm 3200 South Ocean Akoya Boca West Seven Bridges – GL Homes The Oaks – Richmond American Point 100 – Ascend Properties Premier Estate Properties Mandarin Oriental – Penn Florida Moderne – Kolter Tower 155
TRAVEL OYSTER PERPETUAL YACHT-MASTER II
rolex
oyster perpetual and yacht-master are trademarks.
Boca Express Travel Boca Raton Resort & Club Celebrity Cruises Eau Palm Beach Four Seasons Resort Palm Beach Cruise Planners Luxe Travel Reid Travel Royal Caribbean Cruises The Seagate Hotel
2017
Media Kit
TESTIMONIALS:
Words from our loyal advertising partners
“We have been in business in Boca for over 40 years and fortunately have built a very extensive clientele. However, when our ad appears in The Boca Raton Observer, we usually get an immediate response, often resulting in the acquisition of a new client. The Observer has become an important contributing factor to our continuing success.”
“After running advertisements in numerous magazines in Boca Raton, Delray Beach and the surrounding areas and having limited success, we were hesitant to try another magazine. We were pleasantly surprised that, shortly after our first issue ran, we received a lot of customer feedback and phone calls from potential customers. As an added benefit, we know we have the production flexibility to change our ads up to a few days before they go to press. We are happy with The Boca Raton Observer and would recommend them.”
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“I was very reluctant to consider advertising as a viable vehicle for my type of business, particularly magazines. I agreed to try The Boca Raton Observer and I am amazed by the results. Not only do I receive a measurable response to my ads, but also receive qualified leads. Almost every response has been converted to a new client. I am definitely a believer now!”
1-888-249-3962
www.GenesisofDelray.com
One of a Kind. Akoya, the most anticipated new luxury condominium in Boca Raton is now under construction. Akoya’s modern, elegant design is set behind the gates of the Nation’s #1 Private Residential Country Club, Boca West. Residents will enjoy spectacular golf and lake views and a highly serviced, maintenance-free lifestyle, complete with valet and every conceivable amenity.
SS•ObsNov•A:Layout 1
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Butler Service for Every Suite is Just Your First Indulgence
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“The Boca Raton Observer, an award-winning magazine, is definitely the ‘Go To’ book for Boca Raton society. The articles are all about people we know and prompt interesting discussion among family and friends. The Observer is Boca’s unofficial ambassador and unquestionably has the pulse of our community. I love this magazine and look forward each month to reading this nationalcaliber publication.”
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Michael DeSio Vice President/General Manager, Neiman Marcus Boca Raton
561/395-6670 800/248-8404 326 E. Palmetto Park Rd. Boca Raton, Florida 33432
“The Boca Raton Observer is the perfect vehicle for me to reinforce my client base. Although most of my clients come by way of referral from both colleagues and patients, the magazine’s comprehensive coverage focuses my message and has been instrumental in reaching new as well as established clients.”
CHLOÉ Boca Raton TOWN CENTER MALL, 5800 GLADES RD. 561.393.9100.
1621268_BOCA_RATON_OBSERVER_8.375X10.875_M.indd 1
Former Boca Raton Mayor Susan Whelchel
T H E B O C A R AT O N O B S E R V E R
[8]
Robert Siemens Director of Marketing, Siemens Group Realty
"We love working with The Boca Raton Observer. They are on the pulse of what is happening in the community and continue to dedicate their time, efforts and publication to supporting the events in Boca Raton. The magazine has evolved to becoming a leading resource in our market."
“The Boca Raton Observer is BY FAR our strongest partner and resource in the community." •
“The Boca Raton Observer is the ONLY magazine that has delivered real results for Akoya Boca West.”
AkoyaBocaWest.com | 561-362-2719
SALES GALLERY & DESIGN CENTER LOCATED IN THE SPORTS CENTER AT BOCA WEST | 20583 BOCA WEST DRIVE | FROM THE $800’s
ORAL REPRESENTATIONS CANNOT BE RELIED UPON AS CORRECTLY STATING THE REPRESENTATIONS OF THE DEVELOPER. FOR CORRECT REPRESENTATIONS, MAKE REFERENCE TO THE DOCUMENTS REQUIRED BY SECTION 718.503, FLORIDA STATUTES, TO BE FURNISHED BY A DEVELOPER TO A BUYER OR LESSEE. ALL DIMENSIONS ARE APPROXIMATE. PLANS, MATERIALS AND SPECIFICATIONS ARE SUBJECT TO ARCHITECTURAL, STRUCTURAL AND OTHER REVISIONS AS THEY ARE DEEMED ADVISABLE BY THE DEVELOPER, BUILDER OR ARCHITECT, OR AS MAY BE REQUIRED BY LAW. BOCA WEST COUNTRY CLUB, INC. IS A PRIVATE CLUB. ALL PARTIES WHO INTEND TO PURCHASE REAL PROPERTY LOCATED WITHIN BOCA WEST MUST APPLY TO AND BE APPROVED BY THE CLUB TO OBTAIN A CLUB MEMBERSHIP. ALL PARTIES APPROVED AS AND WHO BECOME CLUB MEMBERS SHALL BE SUBJECT TO AND MUST COMPLY WITH THE CLUB’S ARTICLES OF INCORPORATION, BYLAWS AND RULES AND REGULATIONS.
R. Jo Kaufman Morgan Stanley Smith Barney
Randi Edelman Marketing Director, Saks Fifth Avenue
Howard Isaacs Marketing Director, Delray Acura/Hyundai/Genesis
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10/17/16 4:54 PM
Rafael C. Cabrera, M.D. Plastic Surgery Specialists of Boca Raton
2017
Media Kit
act
JANUARY | THE HEALTH & FITNESS ISSUE AD CLOSE: Nov. 30, 2016 MATERIALS DUE: Dec. 2, 2016 DISTRIBUTION: Dec. 27, 2016
They’re funny, flirty and easy to talk to. They’re also respectful of clients and determined to make them happy.
The latest in cutting-edge health, nutrition and exercise trends Special section: Medical Profiles
Brother
By Dianna Smith
FEBRUARY | THE TRAVEL ISSUE AD CLOSE: Jan. 4, 2017 MATERIALS DUE: Jan. 6, 2017 DISTRIBUTION: Jan. 30, 2017
Be it by land, air or sea, discover countless ways to explore the world Special section: Men At Work
HGTV’s Jonathan And Drew Scott Have Built Their Stardom From The Ground Up
E
ven before we launch into our interview, the Property Brothers are already bantering back and forth, tossing sarcastic jokes around like a football. Identical twin brothers Drew and Jonathan Scott have suddenly started their own personal comedy sketch and probably don’t even realize it. That’s just part of what makes them so endearing. The handsome duo has so many great qualities that it would come as no surprise if they’re the envy of underachievers and the crush of
Engaging content for an educated, affluent and experienced reader
64
women nationwide. Drew and Jonathan are not only the stars of HGTV hit television shows “Property Brothers,” “Buying & Selling” and “Brother Vs. Brother,” they are also savvy businessmen who run a production company, Scott Brothers Entertainment, with their older brother, J.D. The Canadianborn twins are also expert bagpipe players, graduates of a clown school, actors, stand-up comedians and, most recently, country music singers. “We should be 90 years
old with all the stuff we’ve done,” Drew quips. Though he may be joking, there’s a bit of truth in what he says. These guys haven’t lived the lives of average 37-year-olds. They started working when they were 7 years old, decorating coat hangers with nylon that they sold to neighbors and friends. Word-ofmouth spread about how unique their product was, and, eventually, they were introduced to a woman who had a chain of stores in Japan. So, before these kids
MARCH | THE HOME & DESIGN ISSUE
even finished elementary school, they were already selling products overseas. Not long after that, the boys decided they wanted to become clowns, so they attended classes near the ranch they grew up on in Canada. They learned how to perform magic tricks and mastered juggling. At age 12, the brothers started their own clown business and performed at birthday parties, making $50 an hour. And, though they haven’t put on clown suits in years, Jonathan’s still got the magic.
AD CLOSE: Feb. 1, 2017 MATERIALS DUE: Feb. 3, 2017 DISTRIBUTION: Feb. 27, 2017
Peek inside Boca Raton’s most exclusive homes and meet their creative designers Special section: Professionally Speaking
Jonathan and Drew Scott
T H E B O C A R AT O N O B S E R V E R
AS TRAVEL RESTRICTIONS ARE LIFTED, LEARN HOW TO VISIT THIS MYSTERIOUS ISLAND NATION
Inset photos by Jia Han Dong
EDITORIAL CALENDAR
BY DIANNA SMITH ❙ PHOTOGRAPHY BY CLARA BRAVO
hough Cuba sits only 90 miles from the tip of Key West, this forbidden country has, for decades, seemed so much farther away. Until now. Cuba is slowly reintroducing itself to the United States, brushing off the cobwebs that have collected since our country severed all ties with the island nation in 1961. After that, no Cuban trade or travel was allowed for Americans due to Fidel Castro’s communist regime. But political officials in both countries are working to fix this bruised relationship, and they’ve started by easing travel restrictions, which is already creating economic opportunities for both Americans and Cubans. Last year, U.S. travel agencies, cruise lines and airlines announced plans to offer trips to Cuba, providing tourists a glimpse of the land that many say has been frozen in time. The 1950s cars. The crumbling architecture. The lack of modern advances like the Internet.
Traveling to Cuba as a wandering M A R C H tour2016 ist is off-limits under the federal government’s new rules and will likely remain that way for a while. But, thanks to the Obama administration, there are now other ways to get there. Visitors must have good reasons to visit, and those reasons have to fall under one of 12 categories, which range from working on a humanitarian project and conducting professional research to taking part in educational activities and having family members there. A traveler must be able to demonstrate that his or her visit helps the Cuban people in some way or has an educational component. One of the most popular ways to get to Cuba is by taking part in a “peopleto-people” program, which is what many of those in the travel industry are now offering. These tours must be for learning purposes only, so itineraries are typically jam-packed with activities such as meeting with Cuban artists and touring museums. Those who travel with these organizations
65
APRIL | THE WOMEN’S ISSUE AD CLOSE: March 1, 2017 MATERIALS DUE: March 3, 2017 DISTRIBUTION: March 27, 2017
Meet the impressive women who make and shape our great community Special section: Wonder Women Sights from a Smithsonian Journey to Cuba
MAY | THE MEN’S ISSUE AD CLOSE: April 5, 2017 MATERIALS DUE: April 7, 2017 DISTRIBUTION: April 24, 2017
Check out the dynamic men who make things happen Special section: Medical Profiles
JUNE/JULY | THE ENTERTAINMENT ISSUE AD CLOSE: May 3, 2017 MATERIALS DUE: May 5, 2017 DISTRIBUTION: May 30, 2017
Castillo del Morro
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T H E B O C A R AT O N O B S E R V E R
FEBRUARY 2016
69
Discover fabulous entertainment options in our backyard
MOTHER
A
t first glance, Ivanka Trump could easily be summed up as a gorgeous, sophisticated former model who leads a charmed life thanks to her billionaire father and realestate mogul, Donald Trump, who also happens to be the front-runner for the Republican presidential nomination (as of press time). But Trump is much more than her flawless makeup and the stiletto heels she walks in so effortlessly. This 34-year-old is also a tough businesswoman who likely runs construction sites better than most men. She graduated summa cum laude in 2004 with a bachelor’s degree in economics from the Wharton School at the University of Pennsylvania, and she’s relentless when it comes to making deals happen, which is evident by the fact that she acquired a huge piece of property in South Florida from her hospital bed after
D E A OY GOD C E D Photo by Abbey Drucker
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T H E B O C A R AT O N O B S E R V E R
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T H E B O C A R AT O N O B S E R V E R
– u llis Yo ynn A or By L tF es B Is
Fascinating Facts About Yoga
The practice originated with the Indus civilization in India some 5,000 years ago. In the early 1920s, archeologists surprised the world with the discovery of depictions engraved on soapstone seals that strongly resembled yogi-like figures, says Philip Christodoulou of Anuttara Yoga Shala in Deerfield Beach. Until then, Westerners believed that yoga began around 500 B.C.E., about the time of Gautama, the Buddha.
A
se Po
lth ea rH te et rB o F
giving birth to her first child. Trump serves as a role model for women who strive to be productive members of society as well as dedicated mothers. She balances her ambitious career, motherhood, family life and commitment to her faith – she converted to Judaism in 2009 – with a cool confidence. Trump is strong and knows what she wants. Just like her father. She even spent the last few months of her third pregnancy away from her Manhattan home so she could campaign for her father in New Hampshire and Iowa. Perhaps other women wouldn’t have taken on such extensive travel in their last trimester, but Trump isn’t like most women. Some have even called Trump her father’s secret weapon. She is a powerful leader in The Trump Organization, building and selling
AUGUST | THE FAMILY ISSUE AD CLOSE: June 21, 2017 MATERIALS DUE: June 23, 2017 DISTRIBUTION: July 31, 2017
BY DIANNA SMITH
Entrepreneur Ivanka Trump Wears Many Hats With Effortless Style
properties across the globe, but she is also fully invested in her own business, the Ivanka Trump Collection, which caters to working women with feminine yet sophisticated shoes, accessories and apparel. She uses the hashtag #WomenWhoWork to pro-
“
As a child, my greatest memories were visiting Palm Beach as a family. It has become even more special watching my children enjoy it as much as I did, following many of the same traditions.
”
mote her brand in addition to Women Who Work, an initiative Trump created to inspire women of all ages and backgrounds to build the lives they want to live. “I wanted to redefine what it means to be a modern professional woman and share that professional personas are only part of the story; women are also wives, mothers, sisters, best friends,” says Trump, who is making it her mission to let women everywhere know that their roles, regardless of whether they’re in an office or in a home, matter. Before she was a mother, a wife and a woman who is often the only female in a boardroom, Trump was a little girl who looked forward to vacationing with her family in South Florida. The historic Mar-a-Lago Club, spanning 20 acres on Palm Beach, is one of the most exclusive private APRIL 2016
All that matters to Boca Raton families and the place they call home Special section: Men At Work
SEPTEMBER | THE BUSINESS & WEALTH ISSUE AD CLOSE: Aug. 2, 2017 MATERIALS DUE: Aug. 4, 2017 DISTRIBUTION: Aug. 28, 2017
Get up close and personal with our town’s movers and shakers Special section: Professionally Speaking
61
Although it’s been around for about 5,000 years, yoga is gaining popularity by leaps and bounds (pardon the pun). According to the National Center for Health Statistics, 9.5 percent of Americans practice this ancient discipline. In a survey, Yoga Journal found that we spend $2.5 billion on yoga instruction annually. And the Mayo Clinic reports that, besides increasing flexibility and reducing stress, practicing yoga lowers the risk of heart disease and high blood pressure and helps with chronic conditions such as anxiety, depression and insomnia. In fact, Michelle Obama added a yoga garden to the annual White House Easter Egg Roll festivities in 2009. Starting at dawn, children ranging from toddlers to teens took their places on brightly colored yoga mats spread on the South Lawn and practiced poses led by teachers from all over the country. Yoga, apparently, had earned the distinction of
“Now more than ever, it has become ‘hip’ to do yoga. It’s mainstream.” – Corbin Stacy, owner, Namastacy Yoga
being a fun and effective form of exercise to stem childhood obesity, fitting in perfectly with the First Lady’s Let’s Move! campaign. “Now more than ever, it has become ‘hip’ to do yoga,” says noted Fort Lauderdale-based yoga instructor Corbin Stacy, owner of Namastacy Yoga. “It’s mainstream. People come to yoga for various reasons: to heal, to get strong, to meet people and, as science shows, to keep your immune system strong and illness at bay.” Adds Dotty Zevin, director of the Yoga Center of Deerfield Beach, a South Florida landmark since its inception in 1967: “Yoga is a way of putting yourself back in balance. The postures, or asanas, help align the body, while the breath work, or pranayama, keeps the practitioner focused and in the present moment.
“In our hectic world, yoga is the perfect antidote to technological overload because it provides time to be connected with yourself,” she says. While yoga definitely has spiritual roots, it is not a religion, explains Philip Christodoulou, founder of Anuttara Yoga Shala in Deerfield Beach: “It is a spiritual practice designed to quiet the mind using poses to challenge the breath. As the breath deepens, the mind becomes still – something we can all benefit from.” Back in the ’70s, when the practice of yoga was still pretty obscure, my daughters used to say, “Mommy is going to yogurt” when I was heading to my yoga sessions. Our yoga studio was a dark church basement, and we did headstands on the cement floor wearing sweats. Today, the yoga environment has dramatically changed, with state-of-the-art yoga studios, highly trained yoga instructors and really cool workout wear. And, like yogurt, there is a wide variety of “flavors” of yoga to choose from in South Florida, ranging from gentle to vigorous and everything in between. Not sure where to start? “The first thing a person should do when seeking out a yoga class is to identify their ultimate goals,” says Stacy. “Are you an individual who likes louder music and a fastpaced class or are you in a healing mode and need a more Zen environment? Do you want to embrace the philosophy of yoga or simply want to lose weight, build muscle and increase flexibility? Some studios offer introductory classes so you can try before you buy.”
OCTOBER | THE FOOD & WINE ISSUE AD CLOSE: Aug. 30, 2017 MATERIALS DUE: Sept. 1, 2017 DISTRIBUTION: Sept. 25, 2017
Our city’s most fabulous restaurants, sommeliers, chefs and more Special section: Cuisine Scene
NOVEMBER | THE GIVING ISSUE AD CLOSE: Oct. 4, 2017 MATERIALS DUE: Oct. 6, 2017 DISTRIBUTION: Oct. 30, 2017
Get to know Boca Raton’s most generous philanthropists and worthy charities Special sections: Wonder Women
DECEMBER | THE HOLIDAY ISSUE AD CLOSE: Nov. 1, 2017 MATERIALS DUE: Nov. 3, 2017 DISTRIBUTION: Nov. 27, 2017
The greatest celebrations, gifts and cuisine for the holidays
Corbin Stacy
JANUARY 2016
79
T H E B O C A R AT O N O B S E R V E R
[9]
2017
Media Kit LARGER DIGITAL REACH THAN ANY OTHER BOCA RATON AREA PUBLICATION DIGITAL MEDIA:
The Boca Raton Observer enjoys a tradition of digital innovation.
OUR READERS STAY CONNECTED FOR THE LATEST NEWS AND UPDATES ON EVENTS AND HAPPENINGS IN OUR AREA. OUR DIGITAL EDITIONS CAN BE READ ON THE WEB, ON TABLETS AND ON SMARTPHONES.
CREDIBILITY
INNOVATION
FIRST REGIONAL MAGAZINE TO HAVE AAM-AUDITED DIGITAL SUBSCRIBERS
ONE OF THE FIRST TO DELIVER FREE CONTENT ON APPLE’S APP STORE
COMPLIMENTARY DIGITAL SUBSCRIPTIONS WE EMBRACE THE DIGITAL PLATFORM TO EXPAND OUR AUDITED DISTRIBUTION. T H E B O C A R AT O N O B S E R V E R
[ 10 ]
34,000+ 7,000+ DIGITAL SUBSCRIBERS
FACEBOOK FANS
2017
Media Kit 2016/2017 MAJOR EVENT SPONSORSHIPS
Exclusive media sponsorships of the most high-profile philanthropic events
MARTENS AWARD LUNCHEON
ANNUAL TENNIS EXTRAVAGANZA
OCT. 6, 2016
NOV. 7, 2016
COMMUNITY FOUNDATION FOR PALM BEACH AND MARTIN COUNTIES
DONNA KLEIN JEWISH ACADEMY BOOSTER CLUB
The Polo Club of Boca Raton 300 guests
FALL WINE AND LITE BITES
The Polo Club of Boca Raton 150 guests
MEN’S EVENT SERIES
WEE DREAM BALL
PAC MITZVAH SOCIETY
DEC. 2, 2016
FEB. 9, 2017
FLORENCE FULLER CHILD DEVELOPMENT CENTERS Boca West Country Club 400 guests
FEB. 4, 2017
SUSHI & STROLL
FOOD FOR THE POOR
JUNE/JULY/AUGUST 2017
Boca Raton Resort & Club 400 guests
MORIKAMI MUSEUM & JAPANESE GARDENS 1,000 guests
IMPACT 100 PALM BEACH COUNTY
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
St. Andrews Country Club 600 guests
Neiman Marcus Boca Raton 400 guests
Location TBD 150 guests
IN MY SHOES LUNCHEON
JCRC/YAD VASHEM PROGRAM
13TH ANNUAL GO PINK BREAST CANCER AWARENESS LUNCHEON
JACOB’S LADDER AWARD GALA DEC. 10, 2016
NOV. 10, 2016
JEWISH ADOPTION AND FAMILY CARE OPTIONS
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
The Polo Club of Boca Raton 600 guests
Zinman Hall
WOMEN’S EDUCATION DAY NOV. 16, 2016
OCT. 21, 2016
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
BOCA RATON REGIONAL HOSPITAL FOUNDATION
The Polo Club of Boca Raton 300 guests
Boca Raton Resort & Club 1,500 guests
SAKS KEY TO THE CURE CAMPAIGN
CHRIS EVERT/RAYMOND JAMES PRO CELEBRITY TENNIS CLASSIC NOV. 18 – 20, 2016
OPEN YOUR HEART TO ART JAN. 7, 2017
JAFCO CHILDREN'S ABILITY CENTER JAFCO Children's Ability Center 300 guests
REFLECTIONS OF HOPE LUNCHEON FEB. 23, 2017
RUTH & NORMAN RALES JEWISH FAMILY SERVICES Boca West Country Club 500 guests
THE EVENT MARCH 1, 2017
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY Location TBD 750 guests
FIDF SOLIDARITY GALA
SPECIAL NIGHT FOR SPECIAL NEEDS
JAN. 8, 2017
MARCH 7, 2017
The Polo Club of Boca Raton 400 guests
LEVIS JCC Private residence 100 guests
OCT. 27 – 30, 2016
CHRIS EVERT CHARITIES
LION OF JUDAH LUNCHEON
THE ENTERTAINMENT INDUSTRY FOUNDATION/ STAND UP TO CANCER
Delray Beach Tennis Center and Boca Raton Resort & Club 7,500 guests/600 guests
JAN. 11, 2017
JWF GRANTING WISHES
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
MARCH 15, 2017
The Polo Club of Boca Raton 400 guests
Boca Rio Golf Club 200 guests
Saks Fifth Avenue Boca Raton
BUSINESS & PROFESSIONAL ICON SERIES EVENTS
SANDLER FAMILY MAJOR GIFTS
JEWISH WOMEN’S FOUNDATION
NOV. 30, 2016
JEANS, JEWELS & THE J
GRAND AWARDS
OCT. 28, 2016; JAN. 25, 2017; APRIL 5, 2017
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
JAN. 28, 2017
APRIL 6, 2017
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY
The Polo Club of Boca Raton 200 guests
The Polo Club of Boca Raton 400 guests
LEVIS JCC
Zinman Hall 150 guests
*As of November 1, 2016 – Subject to change without notice.
T H E B O C A R AT O N O B S E R V E R
[ 11 ]
Boca West Country Club 500 guests
DEC. 8, 2016
OCT. 13, 2016
Boca West Country Club 500 guests
JEWISH ADOPTION & FAMILY CARE OPTIONS
ANNUAL GALA RUTH & NORMAN RALES JEWISH FAMILY SERVICES
JEWISH ADOPTION AND FAMILY CARE OPTIONS
MAY 4, 2017
ANNUAL BUILDING HOPE GALA
NOV. 9, 2016; JAN. 23, 2017; MARCH 9, 2017; MAY 24, 2017
OCT. 19, 2016
JEWISH FEDERATION OF SOUTH PALM BEACH COUNTY Location TBD
ANNUAL MOTHER’S DAY LUNCHEON
IMPACT 100 OF PALM BEACH COUNTY Lynn University — Wold Performing Arts Center 500 guests
2017
Media Kit SHOWCASE YOUR BUSINESS MEDICAL
SPECIAL ADVERTISING SECTIONS:
Themed special sections offer a unique opportunity to share your story with our readers
PROFILES
HELP FOR HAIR LOSS
Alan J. Bauman, M.D., Uses State-Of-The-Art Techniques To Preserve Youthful Appearance
exclusively uses minimally invasive hair transplant techniques to meticulously redistribute indi-
Male and Female Hair Loss
ARTAS Robotic Hair Transplant System, which automates the harvesting of the patient’s own hair with incredible accuracy. Using these advanced techniques, “we can comfortably and artistically transplant thousands of hair follicles during a single session,” he says. Dr. Bauman has also added Tbm poCwithin his new facility, where those who suffer from a wide range of hair and scalp conditions can receive a com-
“
F
We offer effective treatments for all stages of hair loss.
provide the solution.
invasive treatments for hair re-
prehensive trichology evalua-
or many men and women concerned about hair loss,
This world-renowned hair loss
”
growth in men and women, as
tion and treatment to enhance
expert helps preserve and re-
well as the latest minimally inva-
the health and beauty of their
store a youthful appearance
sive hair transplant proce-
hair. Tbm poCalso offers custom
for patients at his new
dures.”
11,000-square-foot facility in
prosthetic scalp and hair
After a comprehensive diag-
replacement systems for those
Boca Raton. Bauman Medical
nosis of a patient’s hair loss
patients who are not candi-
Hair Transplant and Hair Loss
problem, Dr. Bauman may
dates for transplants.
Treatment Center is the largest
prescribe a multi-therapy
stand-alone facility in the world
treatment program that may
As one of the few physicians
dedicated exclusively to hair
include PRP Platelet Rich
the American and International
Plasma, Low Level Laser Thera-
Board of Hair Restoration
ment of hair loss.
py, FDA-approved topical and
Surgery, Dr. Bauman lectures
oral medications and/or
frequently at medical confer-
nutritional recommendations.
ences, and he continues to be
To permanently restore a
featured as a medical expert in
ments for all stages of hair loss,” says Dr. Bauman, founder and medical director of Bau-
natural hairline or other areas of
numerous professional publica-
man Medical. “We have non-
depleted density, Dr. Bauman
tions and TV news outlets.
104
PRP (Platelet Rich Plasma) ARTAS Robotic Hair Transplant System
S P E C I A L A D V E RT I S I N G S E C T I O N
EDUCATION AND CERTIFICATIONS M.D. with “Cor et Manus” Award, New York Medical College
On Your Side Ronda Ellis Brings A Dedicated Approach To Personal Injury Protection
Surgically Trained: Beth Israel Medical Center; Mount Sinai Medical Center Certified Diplomate: American and International Board of Hair Restoration Surgery
RONDA ELLIS
As Seen In/On: CNN, Dateline, The Doctors, NBC, FOX News, Men’s Health and The New York Times
ONE BIG ITALIAN FAMILY
LOCATION 1450 S. Dixie Highway Boca Raton, FL 33432 561-394-0024 baumanmedical.com
CAFFE LUNA ROSA Has Everyone Saying “Mangia”
MEDICAL PROFILES
SPECIAL ADVERTISING SECTION
T H E B O C A R AT O N O B S E R V E R
Commerce. “Brunch is by far a guest favorite,” says DeBlasi. “Our Filet Mignon Eggs Benedict and Pastrami/Corned Beef Hash Omelette get rave reviews.” The dinner menu features a number of Italian-inspired seafood items with a heavy emphasis on fresh fish and pasta. Guest favorites include Scamponi, two colossal owners, whose goal is to provide guests with the best in food, service and ambiance.
shrimp stuffed with lump crabmeat and served over herbed brown rice. In the
Executive Chef Ernesto DeBlasi, who has
mood for pasta? The Linguini Amalfitana
been at the restaurant for 17 years, is one
is loaded with clams, mussels, calamari,
From its pristinely fresh seafood to pasta
of the owners, along with Day Chef Marvin
shrimp and a fresh catch of the day, sea-
made daily, it’s no wonder Caffe Luna Rosa
Barrera, Manager Nikola Stijak and Office
soned with garlic, extra virgin olive oil and
consistently receives rave reviews from lo-
Manager Bonnie Beer. Though not related,
San Marzano tomato sauce.
cals and tourists alike.
they are all like family, says DeBlasi.
in the world board certified by
transplantation and the treat“We offer effective treat-
NeoGraft FUE Hair Transplantation HairCheckTM Measurements
recently added state-of-the-art
Alan J. Bauman, M.D., is able to
SPECIALTIES
vidual hair follicles from the scalp – without a linear scar – using NeoGraft FUE and the
Alan J. Bauman, M.D.
BAUMAN MEDICAL GROUP ALAN J. BAUMAN, M.D.
Just steps from the Atlantic Ocean, this open-air restaurant has a nostalgic vibe. Its walls are filled with memorabilia dating back to the 1950s, including an autographed photo of Old Blue Eyes himself, Frank Sinatra.
The bustling beachside bistro is open for
“OUR FILET MIGNON EGGS BENEDICT AND PASTRAMI/ CORNED BEEF HASH OMELETTE GET RAVE REVIEWS.”
The tantalizing aromas of garlic, on-
F
or more than two decades, Ronda Ellis’ dedication and personal approach to clients have been instrumental in establishing Ellis, Ged & Bodden’s reputation for providing compassionate, comprehensive legal counsel in the areas of personal injury and wrongful death. The firm has also developed an entire division and become a leader in the field of PIP, personal injury protection. The firm assists hospitals and medical providers throughout the state in recovering unpaid or underpaid PIP benefits for medical services rendered to automobile accident victims. It is a department dedicated to revenue cycle clients. As co-founding and managing
partner, Ellis has a unique opportunity and responsibility to serve as one of the catalytic voices to promote a forward-thinking work environment. “I am surrounded by talented and dedicated people who contribute to the success of the firm,” she says. “It is my job to create a positive work environment that encourages teamwork and, most importantly, collaboration. I believe it certainly takes a village. Today, effective leadership is more side by side than the old days.” In addition to her full work schedule, Ellis finds time for charity work, including volunteering with the Boys & Girls Club of Wellington. “We all have a duty to give back, and there is no better fulfillment
than working with an organization that helps children less fortunate than ourselves,” she says. Her philanthropic passion has been passed along to her son Glen A. Ged, who created his own charity, Operation Necessity, a nonprofit organization dedicated to changing the lives of people worldwide through donations, service and care. Operation Necessity provides orphanages in developing countries with items such as clothing, sanitary equipment and products, books, school supplies and toys for children. “By watching my mom truly change lives and change the world, it inspired me to do the same,” says her proud son.
“
We all have a duty to give back, and there is no better fulfillment than working with an organization that helps children less fortunate than ourselves.
”
ion and Italian spices wafting through the restaurant – mixed with the fresh ocean breeze – are a treat for the senses. Caffe Luna Rosa never ceases to disappoint. Everything – from the food to the service to the ambiance – will have you com-
Founded in 1993 by longtime restaura-
breakfast, lunch and dinner and was voted
ing back for more. As you might imagine,
teur Fran Marincola, Caffe Luna Rosa is run
Restaurant of the Year in 2014 and 2015
the place gets packed on weekends, so
by a team of longtime-employees-turned-
by the Greater Delray Beach Chamber of
reservations are suggested.
Ellis, Ged & Bodden, P.A., is located at 7171 N. Federal Highway, Boca Raton. For more information, call 561-995-1966 or visit egblaw.com. NOVEMBER 2016
97
Caffe Luna Rosa is located at 34 S. Ocean Blvd., Delray Beach. For more information, call 561-274-9404 or visit caffelunarosa.com. OCTOBER 2016 2
109
These informative profiles are the perfect vehicles to reveal expertise, service and philosophy and help set the advertiser apart from others in their field. Each profile will be prepared by a professional writer who will conduct an interview. Advertiser will provide a professional high-resolution portrait that enhances their story.
MEDICAL PROFILES
PROFESSIONALLY SPEAKING
FEATURING DOCTORS, DENTISTS, HEALTHCARE PROVIDERS AND FACILITIES
FEATURING FINANCIAL EXPERTS, ATTORNEYS AND OTHER LICENSED ADVISORS
CUISINE SCENE FEATURING RESTAURATEURS, CHEFS AND MAITRE D’S
Published in the January and May issues
Published in the October issue
MEN AT WORK
Published in the March and September issues
WONDER WOMEN
FEATURING LOCAL BUSINESSMEN
FEATURING FEMALE LEADERS AND PHILANTHROPISTS
Published in the February issue
Published in the April and November issues
T H E B O C A R AT O N O B S E R V E R
[ 12 ]
2017
Media Kit One Restaurant For Every 236 Residents
CHOSEN THE MARKET: BOCA RATON
The Boca Raton area is a leading market of affluence in the U.S.
18
PRIVATE/ PAROCHIAL SCHOOLS & THREE UNIVERSITIES
AS BEST CITY TO LIVE IN KNOWN FOR ITS AFFLUENT SOCIAL COMMUNITY AND HIGH-INCOME DEMOGRAPHIC
FLORIDA
MARKET IN THE COUNTRY
FOR LUXURY HOME SALES
Close proximity to Miami, home to some of the most significant luxury, culinary and Show and Art Basel — and the financial gateway to Latin America and the Caribbean
Boca Raton’s society scene ranks amongst the most active in Florida, featuring nearly 100 galas along with a symphony, ballet, theaters, museums, festivals, collegiate sports, boating and much more.
HOME TO MANY LARGE CORPORATIONS: SOURCE: Greater Boca Raton Chamber of Commerce, CreditDONKEY, Forbes, Movoto Blog
BEST-DRESSED SMALL CITY IN AMERICA
cultural events in the U.S. and the world — South Beach Wine & Food Festival, Miami Boat
TOP
1
2
nd
ADT, BLUEGREEN, CAREERS USA, LXR, NCCI AND OFFICE DEPOT
#7}
T H E B O C A R AT O N O B S E R V E R
[ 13 ]
THIRD-WEALTHIEST CITY IN FLORIDA
on Forbes’ list of America’s Millionaire Capitals
2017
Media Kit THREE AAA FIVE DIAMOND HOTELS THE MARKET: PALM BEACH COUNTY
The Boca Raton Observer reaches the quintessential luxury market.
1,1
TENNIS COURTS
America’s First Resort Destination, established in 1894
One of the world-class shopping destinations in the South, with the world’s most luxurious brands housed on Worth Avenue and in Town Center and The Gardens
170
47 MILES OF PRISTINE BEACHES
2,000 square miles in size — larger than both Rhode Island and Delaware
GOLF COURSES
200 FLORIDA’S CULTURAL CAPITAL
THIRD MOST POPULOUS FLORIDA COUNTY WITH
25 1,345,652
THEATERS, MUSEUMS AND ENTERTAINMENT VENUES
INHABITANTS
Palm Beach County’s cultural scene is booming with the Kravis Center for the Performing Arts, Norton Museum of Art, Boca Museum SOURCE: Discover Palm Beach County
HOME TO
of Art, The Wick Theatre and Mizner Park Ampitheater
T H E B O C A R AT O N O B S E R V E R
[ 14 ]
OF THE FORBES
400
LIST
2017
Media Kit MECHANICAL SPECIFICATIONS SIZE WIDTH x HEIGHT 2 PAGE SPREAD
NON-BLEED
16.75” x 10.875”
15.75” x 9.75”
FULL PAGE 8.375” x 10.875”
Bleed—add .125” on all sides
PAGE SIZE/TRIM
8.375” X 10.875”
2 PAGE SPREAD BLEED
16.75” X 10.875”
Bleed—add .125” on all sides
NON-BLEED 7.375” x 9.75”
¹/3
SQUARE VERTICAL
23
/
½ VERTICAL
4.75” x 9.75”
3.5” x 9.75”
4.75” x 4.75”
½ HORIZONTAL 7.25” x 4.75”
Electronic High-Resolution PDF files with embedded fonts are the preferred file for-
Two page spreads should be provided as two individual facing pages using bleed and trim specifications shown.
2 PAGE SPREAD NON-BLEED
15.75” X 9.75”
Please provide document as two individual facing pages and keep graphics and type at least 1/4” from outside edges.
FULL PAGE BLEED
8.375” X 10.875”
Please provide document as 8.375” x 10.875” and add 1/8” bleed on all sides beyond page.
FULL PAGE NON-BLEED
7.375” X 9.75”
2/3 VERTICAL
4.75”
X 9.75”
1/2 VERTICAL
3.50”
X 9.75”
1/2 HORIZONTAL
7.25”
X 4.75”
1/3 SQUARE
4.75”
X 4.75”
mat. Native files created in InDesign should be exported as an .IDML file. Photoshop or Illustrator files should include fonts or have text rasterized or outlined. Files sent via email, including fonts, should be packaged and compressed. Files via email should be sent to production@bocaratonobserver.com. For larger files, we encourage the use of hightail.com, a free digital delivery service via the Internet. If ad needs to be resized, a production charge will be assessed. All images used must be a minimum of 300 dpi at final print size. Images must be saved as a TIFF, JPEG or EPS in CMYK. Ads can be supplied by CD and MUST be accompanied by Copyright © 2016 by A&A Publishing Corp. All rights reserved.
a proof. Please keep all type at least 1/4” from actual page size/trim on all sides. T H E B O C A R AT O N O B S E R V E R
[ 15 ]
THE BOCA RATON OBSERVER Boca Raton, Florida 33487
2015 AUDIT REPORT Method of Circulation for Analyzed Non-Paid Circulation: Market Coverage copies are delivered to individual recipients via USPS and electronically. Non-Paid Bulk copies are delivered to designated locations and made available for pick-up.
AVERAGE CIRCULATION FOR 12 MONTHS ENDED DECEMBER 31, 2015: 1. TOTAL AVERAGE ANALYZED NON-PAID CIRCULATION
Audited Publisher’s Analyzed Non-Paid Circulation: (See Notes)
Circulation
Statement Claim
Difference
Market Coverage Print Digital Issue
24,460 24,460 33,922 33,922
Total Market Coverage NonPaid Bulk
58,382 637
% of Difference
58,382 637
Total Analyzed Nonpaid Circulation 59,019 59,019 Rate Base None Claimed Variance to Rate Base
NOTES
Average nonanalyzed nonpaid circulation for the period: 2,566 TOTAL CIRCULATION BY ISSUE
Audited Circulation Publisher’s Statement Claim
Audited Circulation
Market Coverage: Copies served to homes or businesses on an issue-by-issue basis. Consecutive issuance is not measured.
Total Total Publisher’s Digital Audited Digital Statement Issue Print Issue Circulation Print Issue Claim
Nonpaid Bulk: Copies available for pickup at designated locations.
Jan. Feb. Mar. Apr. May June/July Aug. Sept. Oct. Nov. Dec.
To Members of the Alliance for Audited Media:
27,264 26,891 26,667 26,491 23,537 23,304 23,695 23,103 23,017 23,993 28,104
21,866 28,705 29,659 31,288 35,447 37,433 37,336 38,191 37,950 37,738 37,526
49,130 55,596 56,326 57,779 58,984 60,737 61,031 61,294 60,967 61,731 65,630
27,264 26,891 26,667 26,491 23,537 23,304 23,695 23,103 23,017 23,993 28,104
21,866 28,705 29,659 31,288 35,447 37,433 37,336 38,191 37,950 37,738 37,526
49,130 55,596 56,326 57,779 58,984 60,737 61,031 61,294 60,967 61,731 65,630
Average 25,097 33,922 59,019 25,097 33,922 59,019 2,566 3. TOTAL AVERAGE CIRCULATION
61,585
We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with AAM’s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the total average analyzed non-paid circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects material to average analyzed non-paid circulation.
Alliance for Audited Media 48 W. Seegers Road • Arlington Heights, IL 60005-3913 • T: 224.366.6939 • F: 224.366.6949 www.auditedmedia.com